Cloud World Forum Twitter Chat with Bob Evans

The Myths of Cloud Computing

In our live Cloud World Forum Twitter Q&A on May 23th,  Bob Evans, Senior VP & COO of Oracle, dispelled the myths about cloud computing.

View the full Twitter Chat here

Want to hear more from  Bob?

Bob will further discuss “The Top 10 Myths About Cloud Computing” at the upcoming Cloud World Forum on the 17th May @ 11.00am. In this session Bob will explore why understanding these myths is critical to making the right decisions about whether, when, and how to adopt cloud-based solutions.

If you haven’t already registered for the Cloud World Forum, register your FREE TICKET today.

An unprecedented gathering of CxOs tell their cloud story next month in London! #cloudwf

Cloud World Forum
17-18 June 2014
Olympia National Hall, London, UK

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GET READY for the world’s most comprehensive, end-user-led agenda of All things Cloud!

Joining us from around the world, CxO leaders of enterprises, public sector agencies, international organisations, solution providers and online giants are delivering presentations in 11 FREE theatres and our flagship ‘Future Cloud’ keynote theatre.

This year, we’re also presenting a uniquely-tailored interactive, engaging delegate experience in our theatres: speakers will be delivering content in exciting new formats including firestarter sessions, hands-on labs, masterclasses, storytelling experiences, champion case studies and debate sessions.

Check the full speaker line-up here >>

A sampler of our 300+ international Cloud Expert Speakers:

– Francisco Garcia Moran, CTO, European Commission
– Daniel Marion, Head of IT, UEFA
– Onyeka Nchege, CIO, Coca Cola
– John Finch, CIO, Bank of England
– Thomas Mayer, COO, Lotus F1
– Charles Ewen, CIO, Met Office
– Mario Mueller, CTO, BMW
– Kerry Bailey, SVP HP Cloud, HP
– Laszlo Kollar, Executive Director- Global Cloud, Morgan Stanley
– James Thomas, CTO, NHS UCLH
– Roland Schuetz, CIO, Lufthansa
– Coorey Voo, Group CTO, UBS
– Jim Reavis, CEO & Co-Founder, Cloud Security Alliance
– Bob Evans, CCO & SVP, Oracle Corp.
– Guillaume Roques, Head of Developer Relations EMEA, Salesforce.com
– Joanna Smith, CIO, Royal Brompton & Harefield NHS Foundation Trust
– Jeannot Mullere, VP, Head of Global Infrastructure Architecture, DHL
– Graham Hobson, CTO, Photobox
– John McLean, CTO Europe, IBM
– Barak Regev, Head of EMEA Cloud Platform, Google

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NEW THIS WEEK!

Each week, we talk to the industry’s leading professionals about the biggest cloud challenges. Scroll down for the latest hot content update…

To get you ready for CWF, in conjunction with event sponsor Microsoft, we’ve launched a special podcast series, all focused on the cloud. The series kicks off with Steve Tassell taking on the big questions: How do cloud computing and big data come together to form a powerful new platform for enterprises? Where are companies struggling when it comes to bringing these platforms online? And how can they be used to break down internal silos while boosting collaboration across the wider business? It’s ready for download now, so get listening.

Listen to the first podcast now >>

DISCOVER THE LATEST CLOUD INNOVATIONS FROM ALL THE LEADING SOLUTION PROVIDERS:

See the full exhibitor list here >>

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See you in London next month!

The Cloud World Forum Team

Oracle’s Bob Evans on marketing and technology #cloudwf

Cloud World Forum Speaker and IT giant Oracle’s chief communications officer, Bob Evans, discusses why marketing is skewing away from the technology and towards its benefits.

Read his interview with Marketing Week below!

“Oracle is at its heart a hardcore technology company,” says Bob Evans, the IT giant’s chief communications officer. After 35 years of building databases, the company is in the midst of changing its marketing focus to create awareness of how its products can be applied to business.

Oracle’s target market is changing too, comprising not just computer technicians but professionals from many other business areas.

Moving to communicate with new audiences outside the traditional IT customer base is not an unusual journey for business-to-business (B2B) technology companies. The largest – by profit, turnover and market capitalisation – is IBM, which has been trying to shift perceptions through its Smarter Planet campaign. The aim is to emphasise the effects of technology on the world.

Financially, it has not worked well of late for IBM. Profits and revenue both shrank in the year to December 2013, while this year’s first-quarter results disappointed stock markets, with revenue down 4 per cent on the same period last year. Oracle’s corresponding figures were up for its most recent quarterly results, though they were also short of analyst expectations.

Oracle does not have IBM’s size or brand value – Millward Brown’s BrandZ ranking of the world’s most valuable brands put the two at 35th and 3rd respectively in 2013. Business software provider SAP also outshined Oracle, at 19th place, despite being a smaller company. However, Evans believes Oracle has a distinctive selling point in helping its business customers adapt to today’s new global business environment “at every level”.

Click here to view the full interview!

Hear more from Oracle at this year’s Cloud World Forum 2014!