Posts tagged ‘telco’

Exclusive Interview with Goran Car, Head of Strategic Business Unit and CTO, ComCloud in Combis #telcocloud

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We interviewed our speaker Goran Car, Head of Strategic Business Unit and CTO ComCloud in Combis, on trends and development which are shaping Cloud market today and tomorrow.

THE INTERVIEW


What is the latest telco cloud project you are working on? Please tell us more about it.

Our Cloud solution ComCloud is a telco oriented, comprehensive and modular Cloud solution which provides facilities for automated provision of Cloud services and infrastructure management via self-service portals.

We are in the process of finishing a project for HT Eronet in Bosnia and Herzegovina and one incumbent telecom within EU. Both are Public Cloud projects with Marketplace and SSO enablers and basic IaaS services. In coming months it will be extended with additional services and different SaaS offerings.

Within the projects we tried to give the most that Cloud can give, taking into account customer wishes, of course.

For more information visit my lecture ‘Where Have All the Marketplaces Gone’. I will talk about best practice examples, guidelines and ideas how to utilize marketplace, as the most common centerpiece of Cloud selling strategies, in the best, most appealing and market-specific way, how to utilize marketplace in geographically-bound markets and how to make successful go-to-market strategy and maximize potential of Cloud services.

What telcos need to work on to provide best-in-class cloud?

We believe that user experience is crucial. Customer must be provided with best-in-class experience. Consumer is conditio sine qua non.

Consumerization is a very well-known trend, but it must be taken to next level in providing (business) Cloud services. Seamless integration of Marketplace and services, responsive web, subject-action relationship instead of classic action-subject web are all crucial elements for providing modern Cloud services. Technology is available to everybody, so what we feel will drive future Cloud business are experience and bundled offers.

We were thinking about trends and we have developed a solution which offers extensive customer experience, enabling service providers to efficiently distribute their Cloud services, and users to effectively self-manage them. Customers are thus able to manage their resources more promptly and thoroughly in order to adapt expenses to their actual needs. At the same time, the system provides service providers with an opportunity to expand into new markets more easily, removing all physical barriers which prevented them to do so until now.

What do you think is going to be the next big ‘thing’ in the telco cloud market?

I believe that there will be greater way of interworking, both between different Cloud services and customer’s internal IT. Moreover, customers will have the possibility to move between services more easily and configure more than one service together in greater solution.

For instance, we are experimenting with setting up virtual network service, being able to connect different services by usage of self-service portal.  It is important to constantly think of the needs of end users and to think innovatively.

What is your favorite book or film about the future of technologies?

It might not be so much about future of technology, but I really like Brian Green’s “The Elegant Universe”. It sets a theory, that when and if proved and detailed, it can open a completely new view on building things and technology that was once considered impossible.

REGISTER YOUR FREE PASS HERE.


 

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Goran Car will held a lecture ‘Where Have All the Marketplaces Gone’ on Wednesday, 29th of April, at 12:40 in Ballroom, Radisson Blu Portman, London.

TeliaSonera CCO says operators have two choices: dumb pipe or ‘next gen telco’ #telcocloud

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TeliaSonera’s chief commercial officer Hélène Barnekow told BCN sister publication Telecoms.com that operators can either remain the provider of dumb pipes or become a ‘next gen telco’ as the industry continues to change to a more software and services driven, converged market.    

Barnekow: Operators need to embrace a more
software-defined, cloud-centric world

While technology innovation is playing its role in the changing face of the industry, Barnekow says the real driver of the transformation is the customer. “The [industry] landscape is changing very quickly, and I actually try to frame that change from two angels,” she says. “One is from the customers’ point of view because it’s not that technology is driving customers, customers are driving us.”

“Their expectations are increasing so quickly that it’s actually mind-boggling, and of course this is because technology has enabled them to do things they couldn’t do before so they can put higher demands on us. But their expectations on us [operators] keeping them connected all the time, seamlessly, always-on, making it easier and easier to stream, to download things are constantly increasing.”

According to Barnekow, increasing demands for data and the industry becoming more saturated with IT, as well as the emergence of IoT and M2M are blurring the lines between sectors and changing the traditional telco. She says this leaves operators with one of two choices. “I think you almost have two choices as an operator: either you say that you can be very, very efficient with pipes and that somebody else can deal with all of that and you’re going to have the lowest cost and the best quality on my pipe, transmit as much data as possible.”

“Or you say you want to be a value-added provider to your customers and then you want to be very customer-focused and provide the customer with what they want. We’ve decided to be the second, and we call that the next-generation telco.”

With this in mind, TeliaSonera has put in place a two-tiered strategy, first announced at the operator’s Capital Markets Day in September. Under this strategy the telco says it focuses on enhancing the core business on one hand and on the other exploring opportunities close to the core, including IoT/M2M, music, mobile financial services, TV and security.

While OTT partnerships play an important role for TeliaSonera, with Barnekow especially emphasising its collaboration with Spotify, the operator has also launched an OTT TV service of its own in Finland and Denmark in December, with other markets set to follow.

“We’ve had a pay-TV offer in Sweden, Denmark, Finland, Estonia and Lithuania for quite some time. Originally it has of course been very much linked to our fibre business, and of course it’s an attractive offer with 1.5 million subscribers. This is a healthy business for us and an important one, but the way in which consumers consume TV services is changing and OTT TV is definitely accelerating.”

Barnekow says she’s confident in TeliaSonera’s ability to compete against such service providers as Netflix, claiming being able to deliver local-language content is one important factor, along with subscribers being able to have the service under the same account as mobile subscription. “We have noticed that local language content for kids is especially attractive to customers,” she says.

TeliaSonera operates in the Nordics and Baltics, as well as in the emerging Eurasian region (Kazakhstan, Azerbaijan, Georgia, Moldova, Tajikistan, Uzbekistan and Nepal), and although none of these markets have yet fully embraced convergent offerings, Barnekow says this is very close to happening in the mature markets in Europe.

“These [Spotify and the OTT TV offer] are the first steps we’ve taken [towards convergence] and we will build on that. What we do believe is that convergence becomes very, very important part of our strategy of our core offering. Especially for the more mature markets like Sweden and Finland, but also Estonia which is very much at the fore-front. We are working on it [convergent offering] as we speak, we haven’t launched it yet but we’re very close to.”

Source: Business Cloud News

_______________________________________________________________________________________imageedit_14_3273410547Join Speaker David Andreasson, Head of Product and Technology from TeliaSonera at the Telco Cloud Forum taking place in London on 27-29 April 2015.

Registration is free of charge for telecom operators and enterprises.

Free exhibition open to all!

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Telco Cloud 2015 Survey Results #Telcocloud

Hello Telco Cloud community,

Exciting news – we are now finalising the agenda for the 2015 Telco Cloud Forum. For the past month I have been researching with the industry to identify challenges and trends that the Telco Cloud community is facing currently when launching cloud services. After speaking to over 50 top industry experts it has become clear that there are definitely key common trends amongst telcos, that we’ll be covering in the 2015 agenda. Let me tell you a bit more about them….

Virtualisation is the big topic that everybody is talking about!  As you might remember, last year we had a stream devoted to technical innovations, including virtualisation. It went so well that you’ve asked us to expand it in 2015. So watch out for a whole stream on new trends, interesting case studies and exciting tools on NFV, SDN and network virtualisation. We will bring all the relevant solutions and Telco cloud virtualisation practical case studies. You will walk away knowing how virtualisation is changing the game for Telcos’ cloud business?

Not surprisingly, cloud security appeared to be another major topic. Over 70% of my calls mentioned that security is becoming progressively more important to Telcos looking to win in the cloud space.  Building a strong holistic approach towards a wide range of security problems is ‘a must’ for Telcos. It’s not an IT service anymore, it’s Telcos’ USP.

Since we launched the Forum over 5 years ago we’ve been covering Go-to-Market strategies or in other words ‘How to Sell’ and ‘What to Sell’.  The 2015 Telco Cloud Forum will be covering this crucial and essential topic from all the possible angles. We will delve into the deepest details of Business Models and Go-to-Market strategies. Have a look yourself at some of the sessions we have lined up:

  • Oxford Style Debates: What do Telcos Sell Best?
  • SaaS and other XaaS: Challenges to Overcome and the Right Decisions to Make
  • Hybrid Models – Delivering Best-in-class High-performance and High-Availability
  • M2M Opportunities for Telco Cloud
  • Workshop: Advancing SaaS Business Models: Enhancing Product Portfolio
  • Unified Communication as an Essential Business Reality
  • 360 Degree Panel on How to Sell the Cloud? Hear from all parties involved in selling the Cloud: each panellist will be a representative from each market player: Telco, System Integrator, Cloud experts and Cloud Service Providers
  • The SME as the Number 1 Customer Group that Telcos can Grow their Revenue From
  • How ODEON & UCI Cinemas Group Are Developing their ICT Strategy Implementing Cloud Based Services
  • Utilizing New Channels to Attract Existing or Adjacent Customer Segments
  • New and Enhanced Revenue Streams from Enterprise Mobility
  • Panel: What are the Skillsets Required to Successfully Sell Cloud – Learning A, B, C Once Again

Finally, there is no way we can avoid the hot topic of the moment, Big Data and Analytics. Over the past few years Big Data has evolved from being a buzz word to something Telcos are increasingly implementing and using when improving customer experience and operational efficiency. The main challenges that operators told me they are facing are all about maximizing existing Data in the Cloud.  Knowing which privileges Telcos have and learning about practical lessons and pain points of Big Data implementation are the top priorities for Telcos now.

(more…)

Cloud World Forum Examines Security, Privacy and Regulation of The Cloud #cloudwf

London, 15 April 2014 – As the adoption of cloud computing continues to grow across the world, security, privacy and regulation of data in the cloud are becoming more prominent and relevant than ever before. This year’s Cloud World Forum conference and exhibition will provide a platform for leading solution providers and delegates across multiple industries to examine the risks, and explore the solutions to these growing concerns.

In a recent report by cloud security specialists Sky High Networks[i], nine out of ten cloud services put European businesses at risk. The report analysed one million users across 40 companies and found that enterprises use an average of 588 cloud services of which only 9% of those services in use provide enterprise-grade security. This brings to the fore concerns surrounding the regulation of privacy in the cloud.

Cloud World Forum will address this by focusing on the risks cloud computing brings to security and privacy of enterprises, their employees and consumers, throughout the conference. On Day One of the event during the transforming the cloud keynote, a track titled, “Data Regulation and Privacy” will cover the morning and early afternoon session. Daniel Austin, Principal Architect, Paypal, will kick things off with a presentation titled, “Firestarer: Are Cloud and Big Data Big Brother? Managing Threats to Privacy in the Digital Age.”

Udo Hembrecht, Executive Director, European Union Agency for Network Information (ENSIA), who will provide a case study about leveraging the security opportunities around cloud computing, said: “At ENISA we focus on cloud security and cloud security has been a hot topic for several years – and even more so in the last few months. Because cloud computing is a kind of outsourcing, customers may lose some control over how their ICT is implemented. Many of the security risks associated with cloud computing are related to this potential loss of control. At Cloud World Forum I intend to look at the cyber security problems for CIOS, the dilemma of legal compliance vs operational security and both ENSIA and the EU’s cloud strategy.”

On Day Two, Torseten Rueter, Strategy and Planning Leader, GE Capital, will pose the question, “How do you deliver change ten times faster and yet safely and securely?”, drawing on experience from GE’s strategy for building a modern, agile IT platform for the future.

Georgios Kipouros, Head of Production, Cloud World Series, said “Cloud security concerns should not deter enterprises or organizations from using cloud services when it makes business sense. This year’s event will address the challenges of cloud security and privacy, while highlighting how organisations can overcome these when outsourcing data applications and infrastructures in the cloud.”

This year’s event will once again see the leading Cloud vendors gather to exhibit their latest solutions on the show floor, including: Dell, Oracle, IBM, Microsoft and Google. The Forum also features an exclusive C-level keynote Future Cloud theatre with CIOs and CTOs from leading end-users, such as: Coca Cola, UEFA, BBC, BMW, Marks & Spencer, UBS, CERN and Lufthansa.

The Cloud World Forum will take place on 17-18 June 2014, at the Olympia National Hall, London, UK. As EMEA’s largest and most comprehensive Cloud event it boasts an impressive agenda, with more than 240 speakersparticipating from 74 countries.

For more information, to plan your visit, to view the full event programme, or to register for the event, please visit www.cloudwf.com or call +44 (0)207 017 5506. Alternatively, keep up to date with the event on Twitter @CloudWSeries or using #CloudWF.

ENDS

About Cloud World Forum

Cloud World Forum is EMEA’s leading Cloud event with the industry’s most comprehensive agenda of all things Cloud. Over 8000 delegates come from more than 70 countries around the world to meet the industry’s leading solution providers. Now celebrating its sixth year, the show gathers the pivotal payers of the Cloud revolution and features 12 theatres led by Cloud end-users. More than 300 speakers from multinationals, SMEs, public sector organisations, online players, regulators, telcos and analysts are set to take the floor in engaging, thought-provoking keynotes, hands-on labs, brainstorming sessions and live demos over two days.

About Informa Telecoms & Media

Informa Telecoms and Media (www.informatandm.com) organises more than 120 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.

For media information please contact Dana Hare at dana.hare@proactive-pr.com, Holly Tyrrell at holly.tyrrell@proactive-pr.com or Matthew Dunkling at matthew.dunkling@proactive-pr.com. Alternatively call on +44 1636 812152

[i] http://www.cbronline.com/news/cloud/cloud-saas/9-out-of-10-cloud-services-put-european-businesses-at-risk-4212367

“Customers want one-stop shopping for IaaS and PaaS” – cloudControl CEO

How is the role of PaaS going to change in the next few years?

cloudControl CEO and founder Philipp Strube recently sat down with GigaOM to discuss this and other topics.

IaaS-only is not enough, says Strube – providers need an integrated PaaS for an offering to make sense. “Customers want one-stop shopping for both of the services. They have certain use cases where Infrastructure as a Service is enough, and another where Platform as a Service is better. But they want to be able to pick one provider now, and have both options later.” (more…)

“OTT cloud providers were thinking like media companies, while Telcos were thinking more like their printers…

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Our favourite image yet! Notice how the high contrast between the handsets and background signifies the point made in the article…

…. As the printer counts the number of pages whilst the media company counts the audience”.

Jeff Schmitz, Chairman of The CloudEthernet Forum, recently posted a blog on why it is imperative for Telcos to embrace cloud. He touches on how the consumer-centric mindset of non-telco giants like AWS, Google, Microsoft and Apple led to them using the sophisticated infrastructure and bandwidth of telecom operators to essentially converge on these operators’ own market share.

“Today service providers should be thinking at least as much about services as about connectivity – in the way they thought about investments in Internet and mobile infrastructure years ago. Firstly that means looking for new services and sources of revenue. Second, and perhaps more important, it could mean their survival.”

“In 2012 AWS, Google and Microsoft accounted for 40% of all the Ethernet ports shipped worldwide. That gives some idea of the massive investment in Ethernet technology they are making, and yet the total being less than 50% also tells us that not one of these giants is yet big enough to dominate the scene and dictate its own cloud connectivity ‘standards’ for global usage. So we face a possible “platform war.”

What do you think?

Are Telcos held back by decades of standard practice? Are they essentially playing catch up from 6 years behind?

Let us know!

Here’s the full article: http://techday.com/telco-review/news/telcos-must-embrace-the-cloud-2/177157/

How does Google work with Telcos in the Cloud?

How does Google work with Telcos in the Cloud?

Ricky Kapur, Managing Director of Google Enterprise for APAC gave an exclusive interview to our Cloud Asia World Forum Conference Manager, Georgios Kipouros on how Google works with telcos in the world of Cloud Computing.

Ricky will be speaking on day 1 of the conference (13 November 2012) at 14.50 in the Telco Stream. The event is free to attend for Operators and Enterprises.

Register your pass: http://cloudworldseries.com/asia/register.html

 Read the full interview below:

• What is the role of telecom operators in the Cloud Computing ecosystem?

What we’re seeing is telcos playing multiple roles in the value chain of Cloud Computing. I would like to underline the three core roles:

a) They are providing infrastructure for the public cloud. Indeed, telcos across APAC provide clusters of infrastructure and rent out that capacity to various enterprises customers, from SMES to larger organisations.

b) They are starting to provide various software solutions leveraging that infrastructure offer. As such they are now increasing providing value add services to their client base.

c) They are investing a lot in bandwidth that allows to allow the Cloud economics to maximise their potential.  In this direction, we work very closely with the telecom providers to make sure that we realise the true potential of Cloud Computing.

•  How does Google work with telcos in the Cloud?

We work with telcos in multiple levels, in fact we’re partnering across many different areas. Bandwidth is indeed a core part of this collaboration, and we’re working continuously with service providers across the region in this direction.

Let’s start with Google Enterprise where we work with telcos in a variety of ways.  As part of our extensive partnerships, we provide a number of our Value services for their customers, for eg Messaging & Collaboration Solutions and Google Apps. We also offer a number of other services  like Googlemaps and location based services too, that are very popular in the service provider community.

The last but not least bit of this symbiotic relationship is that fact that several telcos use our Demo operations efficiency service. As such, they are themselves consuming our products to optimise internal efficiency and drive revenue.

• In APAC what are the biggest challenges Cloud Computing is faced with in the immediate future?

Most customers understand that the change the Cloud can offer them in terms of cost management and agility is unbelievable. However, there are still two major constrains.

The main challenge is around perceptions of security and data protection/privacy. We put a lot of effort to get the customers to understand that this is an area we have worked on extensively.  We design our Cloud applications and architecture to operate in a level of security that is comprehensive and in fact much better than anything that could be achieved internally in a business.

The second challenge is really bandwidth, particularly relevant for emerging markets, like for eg Indonesia. In a number of APAC countries bandwidth is expensive and is still relatively slow and investments need to be made to drive this bandwidth. In this regard, we’re working closely with our business partners and telcos to drive bandwidth growth and support the advent of Cloud Computing.

• What are the future plans of Google in the Cloud arena? (more…)

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