Posts tagged ‘operators’

Telco Cloud: IT News, Trends and Predictions for 2015 #telcocloud

Telco Cloud. 
28-29 April 2015
Radisson Blu Portman Hotel, London

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Ovum reveals telcos must invest in the flexibility and agility of their IT estates in 2015

The telecoms industry is showing signs of recovery due to the positive economic scenario, and telecoms will be one of the top industries for IT spending in the next 12–18 months, according to global analyst firm Ovum.

Based on Ovum’s latest Telco IT Trends to Watch report*, telco IT budgets are on the rise, with a lot of investment directed at either optimizing network assets and infrastructure or improving service quality and the customer experience.

Trends to watch for telco IT in 2015:

A brighter economic outlook and voracious demand for high-quality content and services on smart devices has renewed telco interest in the value they provide from a customer perspective and the quality of the customer experience.
Omni-channel engagements will inform investment in CRM strategies for sales, marketing, and operations. Relevance and content of services, packages, and customer care will be a differentiator.
Outsourcing engagements between telcos and IT service providers will intensify.

Read more

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Telco Cloud 2015 Outlook

Analyst Opinion By DIMITRIS MAVRAKIS

WHAT ARE THE KEY DRIVERS/OPPORTUNITIES FOR SERVICE PROVIDERS THAT ARE CONSIDERING NFV? CONVERSELY, WHAT ARE THE KEY CHALLENGES?

The biggest opportunity driving CSPs to adopt NFV or SDN is the ability to operate a more efficient and cost-effective network. Also, NFV and SDN make it much easier and faster to create and deliver services. The biggest argument for NFV is that it enables network components to make the transition from hardware to software. In other words, components now run on commoditized hardware platforms that might even be in the data center (standard computing platforms or COTS equipment).

CLICK HERE TO VIEW THE FULL Q+A

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CompTIAs 5th Annual Trends in Cloud Computing

In the five years that CompTIA has been studying cloud computing, the topic has shifted from a potential game-changer to an essential ingredient of modern IT. IDC estimates the public cloud market to have reached $45.7 billion in 2013, and they expect it to grow at 23% CAGR through 2018. On the private cloud side, IDC estimates that worldwide spending on hosted private cloud services will surpass $24 billion by 2016…

READ MORE .
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Cisco throws its hat back into the enterprise collaboration ring

CISCO, Telco Cloud Forum’s Principal Sponsor is working on a new offering for the enterprise collaboration market: Project Squared – a mobile-first, virtual meeting room for teams. Project Squared is still an early work in progress, but the vendor is hoping that customers will like what they see and not defect to the likes of Microsoft, Google, or Citrix, all of whom have competing offerings in the realtime communication and collaboration market. The offering is delivered by the Cisco Collaboration Cloud.

READ MORE.

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Industry News

Verizon has promised rolling upgrades to its cloud platform that don’t impose downtime or require customer intervention following the latest update period, which lasted nearly two days.

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Nokia: open standards essential for NFV #Telcocloud

Nokia Networks has claimed the launch of the first commercial Network Functions Virtualisation (NFV) solution, due to bring the power of cloud computing to telecoms grade services, such as Voice over LTE (VoLTE).

The Finnish infrastructure vendor has confirmed that the solution has already gained support from a major (unnamed) operator, and is scheduled to launch the live service by the end of 2014. Nokia claims it is the first ETSI NFV architecture specification-compliant solution to be announced.

NFV has gained significant momentum since first being formed in 2012 by a core of the industry’s leading operators. Increased agility and flexibility, reduced Capex and Opex, and reduced network complexity were the early promises.

Michael Clever, Senior Vice President of Core at Nokia Networks, is pleased to see the vision edge nearer to reality. “The prime motivations for operators to move to the telco cloud are business agility and network flexibility. We are making 2014 the year in which these benefits become reality for operators”, he said.

Alongside the announcement, Nokia also unveiled their orchestration offering for the NFV environment, Cloud Network Director. The orchestrator is designed to automatically deploy, configure, optimise and repair virtualised network functions (VNFs) to simplify service roll-out for network operators.

Speaking to Telecoms.com Phil Twist, who is the Head of Portfolio Marketing at Nokia Networks, believes that the openness is an unavoidable trend, which the vendor community must embrace, citing the success of 3G and LTE standards.

“We are pushing to have open standards in place, so that if an operator chooses to have different components from different vendors, they can,” he said. “What we’re avoiding is a closed market where once you’ve bought from one vendor, you have to buy everything from that vendor because other interfaces don’t match. One of the reasons that 3G and LTE have been so successful is because there are the 3GPP standards which everyone conforms to. You can do different things on top of those standards, but you know that underneath it you will have the right interfaces.”

Twist feels that the industry is now at a stage of technological development to support the movement towards an open-ecosystem and NFV approach. “It’s a progressive migration, and it’s happening now because data centre platforms have reached the performance and cost level where you don’t need to customise platforms to be able to deliver the applications you used to,” he said. “The next Moore’s law separation has yielded platforms which have the performance and scalability to make this logical.”

Cloud Network Director, and the orchestration layer over VNFs in the telco network, is a forward thinking initiative. “The orchestration layer is the part which specifies the capacity or configuration of the software and hardware building blocks in a virtualised solution,” said Twist. “That is not yet standardised or in commercial use in a telco environment because it’s not necessary yet. In 2015 or 2016 when Cloud becomes the norm, then it probably will be.”

In a busy week for announcements, Nokia also introduced an advanced content delivery solution, intended to extend content delivery network capabilities to the base station. The Liquid Applications solution will reduce pressure on network infrastructure by locally hosting frequently accessed content, thus shortening the journey of data through the network.

Source: Buissness Cloud News

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Big Challenges for Big Data #BigDataEurope

The majority of industry respondents believe it is more important for operators to harness the power of Big Data to drive new revenues streams externally than to drive efficiencies internally. By 2016, almost every operator to which Big Data is relevant should have embarked upon their strategy with a view to bringing greater advantages in customer retention, segmentation and targeting as well as network planning and optimisation.

Key takeaways:

80 per cent of operators will have a Big Data strategy in place by 2016.
60 per cent of operators see customer retention as a key application for Big Data.
• The greatest challenge to bringing Big Data projects to fruition is poor inter-departmental communication.

Moving on from last year’s questions about the Cloud, we were keen to learn how operators intend to make use of Big Data to boost their revenues and capabilities.

In last year’s industry survey over 80 per cent of respondents said they expected operators to own their own cloud infrastructure by 2015, with over 90 per cent expecting operators to be selling cloud services within the same time frame. Over the past year there has been a great deal of activity in this area—and not a little hype—indicating that these expectations were on the money. This year we chose to make our cloud focus more granular and cast a  searching eye over Big Data initiatives in the telecoms sector. From the responses we found that around 60 per cent of operators—and a similar proportion of the industry at large—believe that it is more important for telcos to harness the power of Big Data to drive new revenue streams externally than it is to turn it to the advantage of their own internal operations. Yet when questioned in more depth about their Big Data strategy, the spread of responses suggested a real ambiguity in the purpose of such an initiative. Almost a quarter of operators said that their organisation has Big Data initiatives in place for addressing both internal and external opportunities. Twelve per cent of respondents said there was an internally focused Big Data strategy in place and ten per cent an initiative focused on external revenue streams. Among those operators that do not currently have Big Data strategies in place it is clearly on the agenda; 22.2 per cent of operators said introduction of such an initiative was planned for this year and ten per cent said one was planned for 2015.

Click here to read the full article.

Irdeto & Akamai: 5 Steps to Making Multi-Screen Work with the Cloud

Guest post by Paul Ragland, VP Sales, Irdeto & Shawn Michels, Senior Product Manager, Media, Akamai

16 01 14As we charge into 2014, operators aren’t just toying with the idea of granting consumers access to content from a variety of connected devices; it is now the standard. This shift in viewing consumption has driven operators and technology partners to ‘look under the hood’ of their platforms and re-assess content delivery and management schemes.

  • Operators are also wrestling with complexities surrounding content preparation and protection and find themselves asking:
  • What technologies are available to both simplify and scale my media content workflows?
  • How can I create a flexible workflow to adapt to (and monetise) different content formats such as live programming, VOD, long form, short form, different resolutions, etc.?
  • Will my content still be safe and secure if migrated to the cloud?
  • How can I maintain my existing content infrastructure while delivering high-quality, fast and flexible user experiences that meet consumer needs?

These questions point to a wide uncertainty within the industry about the protection needed for the types of content being delivered over different devices. How can operators achieve the right content protection mix and content management scheme in a seamless, scalable fashion while ensuring a fantastic, consistent and unique user experience? The answer could be found in the cloud.

 5 Key Steps to Making Multi-screen Work in the Cloud

1: Fully assess the platforms, delivery models and devices you need to support. Delivery to a variety of devices and over-the-top (OTT) is inevitably complex and can be perceived as an unmanageable environment by operators not prepared to meet the demand. The cloud can help here, but the first hurdle is to accept that ultimately, the consumer dictates what platforms you must support (Apple, Android, Windows and Linux devices, included) and which services you must offer (Live, VOD, catch up, etc.). As you can imagine, there is no “one size fits all” approach to delivering content in this fragmented environment. The cloud offers tremendous scalability and the highest level of reliability that will be needed to support all OTT / TV Everywhere services. For example, the OTT delivery of live sports events to mobile devices is becoming increasingly popular, which can cause a huge burst in traffic. It’s difficult for any in-house solution to support that in a cost effective way. As such, building out a roadmap to evaluate which devices, platforms and services are needed will be the starting point in streamlining content delivery and, ultimately, advancing end-user experience through the cloud.

2. Embrace the cloud to manage complex security and DRM schemes. Security and DRM requirements also vary based on the studio or content owner. Different types of content require different security measures. Since hardware-based systems don’t allow for the agility it takes to meet these varying requirements, operators must learn to embrace the cloud. The shift to cloud may seem inevitable, but a solid strategy must be in place. Simply moving to the cloud without a defined strategy leads to the same complexities and frustrations.  Re-evaluating and centralising processes and infrastructures in the cloud enables operators to take full advantage of the business, process and technology advancements of a truly cloud-based workflow – one that does not introduce complexity, limit visibility or impose unneeded strain on existing resources.

3. Choose your multi-screen partners wisely. In this unmanaged environment, it’s important that your multi-screen solution providers can ensure content delivery in the right size, right format, and at the right bit rate. Managing content is vital, as you’ll need a content preparation, rights and content security solution workflow that is agnostic, flexible, scalable and able to make order from chaos. Preparing this content should not introduce unneeded levels of complexity into your content preparation workflow, but actually save time and money in both the short and long term. And ultimately, the right multi-screen partners will allow for better agility into the cloud. The cloud can be a good tool to extend geographic reach, bring new services to market quickly and cost effectively, amongst other things.  A good partner should be able to tie subscriber information to content preparation, user policies, user experience and other components seamlessly into a cloud service.

4. Always make your first goal a quality user experience. As an operator, you only succeed (and monetise) when you can deliver your content in the best possible package to the end user. Minimal application downtime, little to no wait times and highly targeted content recommendations all keep end users coming back. This can be accomplished, but only if workflows, transcoding, and other delivery components meld together seamlessly and cost effectively in order to have real impact. Hosting these processes from the cloud makes efficiency and cost-savings a reality, and delivering UI through the cloud also ensures that there is a consistent user experience on any platform. Additionally, there are consumer benefits like channel change time, video startup time and geographic reach, which are all optimised with a good multi-screen solution and cloud service.

5. Ditch the disparity and reduce your costs. Everything from platform assessment to user experience should be seamless, not siloed. Finding a trusted partner or team that can bring content preparation, DRM, delivery and user experience together makes the process simpler and better prepares you for long-term success. The cloud also leads to lower costs in the long-term for operators:  A) Removes large CAPEX on set-top boxes inherent in the broadcast business model – consumers bring their own devices in a TV Everywhere world and B) OPEX of the cloud is continuously being improved, so operators will benefit from moving their operations into the cloud. All of this makes you better able to compete.

 Clear Skies with a Good Multi-screen Cloud Strategy in Place

Achieving centralisation and efficiency seemed near impossible at the onset of the multi-screen revolution. Experience has taught us that what operators are really looking for is simplification without sacrificing the user experience. A cloud-based, one-stop shop is not only efficient for technology implementation, but also satisfies legal requirements and core business objectives. With a trusted partner in place to take care of the DRM and user experience components, the content owner is freed up to take ownership of the brand experience. The trick is ensuring your multi-screen partner(s) do not lock you into their own preferred vendors – there must be flexibility so you can stay ahead of the curve and avoid bottlenecks.

If operators are slow to adopt a cloud infrastructure, they’ll miss the boat on the new market opportunities that their customers want. Missed opportunities can be hidden anywhere from improper online content protection to time wasted figuring out the right DRM solutions. A successful adoption of cloud-based workflows and rights management can mean increased control, visibility and a reduction of complexities.  It is also an opportunity to attract new customers, and can also mean a reduction of costly hardware-based bottlenecks and aging resources – all without sacrificing content security or user experience.

Most operators to opt for cloud-based RCS

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SK Telecom is the latest operator to offer the Joyn service

Most operators to opt for cloud-based RCS

April 10, 2013 Guest blog by James Middleton

Despite the operator support behind Rich Communications Services (RCS), it will only be the very biggest international players that deploy the technology in their own networks. The rest will look to cloud-based offerings to fulfil their needs, according to business systems firm SAP Mobile Services.

John Sims, president of SAP Mobile Services, recently told telecoms.com that “only the biggest operators in world will deploy RCS in their networks. But beyond the top five or ten operators globally, the rest of the industry will look for a hosted solution.”

RCS is comprised of a set of open APIs designed to help developers incorporate real-time, ‘rich communications’ into mobile applications, such as next generation IP messaging, video and video calling.

The operator community in the form of the GSMA is backing the technology under the Joyn initiative, which is looking to deliver inter-carrier rich communications services.

The ‘inter-carrier’ part is an important element of RCS in an industry where platform agnostic OTT services like Skype already rule the roost.

“LTE networks are moving to IP technology and once these networks are deployed in a domestic market then operators start thinking about interconnection of these services through IP on a global scale. Tomorrow’s world is about an array of different IP-based services including voice, messaging and data roaming,” said Sims.

“That’s why everything that is cloud based reduces time to market. Instead of having to go through certain processes to deploy software in their own network, operators are able to collapse that time, as well as pay for it on a per-use basis so that it matches revenue more closely,” he said.
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Cloud expectations sky-high for operators

Cloud imageCloud expectations sky-high for operators

Guest Blog from: Telecoms.com February 1, 2013 Written by James Middleton

Our analysis of the fixed line landscape identified cloud as one of the key revenue generators for operators over the next 24 months Cloud services will be one of the key revenue generators for operators over the next 24 months, according to data from the Telecoms.com Intelligence Industry Survey 2013, with over 80 per cent of respondents expecting operators to own their own cloud infrastructure within the next two years. Over 90 per cent expect operators to be selling cloud services within the same time frame.

Although only about 12 per cent of respondents think more than 50 per cent of operators worldwide will own their own cloud infrastructure by 2015, the majority think between 11 and 30 per cent will have some kind of cloud platform in place. (more…)

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