Guest Blog with eFolder
“But it’s in the cloud, isn’t it backed up already?”
Author: Trace Ronning, Content Marketing Manager, eFolder
In 2015, businesses have continued their rapid adoption of cloud/SaaS applications with no signs of slowing down. A study completed by the Aberdeen Group concluded that 80% of businesses use at least one cloud application. Usage has also increased. In 2014, 51% of IT workloads took place in the cloud, marking it the first year that the cloud owned a majority of IT workloads according to Silicon Angle.
The advantages of the cloud are clear, with most companies experiencing greater employee productivity, mobility, and improved collaboration as a result of adopting cloud applications.
There is, however, one major issue that the cloud has not eliminated for organizations: data loss. While the inherent securities of SaaS services, such as Office 365, Google Apps, Salesforce, and Box are minimizing outages and random data loss, human error is still the primary source of lost data. In 2013, 32% of companies using cloud services reported losing cloud data, an overwhelming majority of which came as a direct result of human intervention.
How exactly are businesses losing this cloud data, and how can they prevent it from happening again? Let’s take a dive into the top five sources of cloud data loss and find out.
1. User Error
We know that humans are not perfect. Checking in as the top reason for cloud data loss is user error, which accounts for 64% of all cloud data loss. The two primary examples of user error include accidental deletion or accidentally overwriting a file. We all make mistakes now and again, so it is ill-advised to operate under the assumption that by adopting cloud applications, people will become immune to the human condition and never lose a file again.
Hackers, defined as outsiders who get into the system with nefarious intent, are responsible for 13% of all cloud data loss. As cloud adoption and usage has grown, so has a hacker’s willingness to attack companies of all sizes, not just giant enterprise businesses, such as Sony or Home Depot. As of now, 50% of data breaches occur at companies with fewer than 1,000 employees, with the most common type of attacks consisting of a hacker breaking into an organization’s instance or acquiring administrator credentials. Malicious activity such as this often results in sensitive data being compromised, jeopardizing the customers of the company, as well as its ability to keep its doors open and continue doing business.
3. Closing an account
At 10%, the third most common kind of cloud data loss occurs when a business closes an account. We define this action as a user de-provisioning a user within a cloud application or discontinuing the service. Without deploying a backup service to save former users’ data or a solution that helps migrate data from one application to another, respectively, organizations run the risk of losing data in transition phases.
4. Malicious Delete
Think your business is immune to frustrated employees going rogue? Think again. 7% of all cloud data loss occurs when an employee intentionally deletes files or folders. This type of deletion is often initiated by an unhappy employee or a recently terminated employee who has retained access to organizational cloud applications and data. At all levels of a business there are examples of employees who don’t value company data as much as IT managers or executives do, especially in roles with high-turnover.
5. Third-Party Software
The fifth most common reason for cloud data loss is the unexpected result of using a third-party software on one of your SaaS applications. Occasionally, a data overwrite or deletion will occur when running third-party software. A classic example is a Salesforce administrator running Demand Tools and inaccurately identifying a prospect as a duplicate account and permanently deleting that prospect’s record. Third-party software is generally used to make daily use of the most common business applications easier, but sometimes the side-effects include the loss of important data.
You may be reading this blog post and thinking, “But if my data is in the cloud, can’t I just easily recover it if a file is deleted or overwritten? Why should I be concerned with cloud data backup?”
There is a common misconception that data is retained in the cloud forever, but that is simply not the case. Most cloud applications do keep some type of “recycling bin,” but this bin often has a storage limit, automatic purge function, or can be manually cleared.
Automated, off-site backup to a second cloud location is the most reliable way to ensure that the sensitive data you store in the cloud is recovered, regardless of which cloud data disaster hits your organization. By employing a solution that allows for full-text search across multiple cloud applications, direct, point-in-time data restores into the cloud application of choice, and a military-grade off-site backup location, your organization can both protect data, and empower IT admins to better use that data on a daily basis.
Don’t let cloud data loss become the problem you didn’t know you had. Make it the problem you know you that you’ll never have with cloud-to-cloud backup.
Bryan Forrester, Senior VP of Sales at eFolder will be speaking on the 25th June at 12.35pm in Theatre D at the Cloud World Forum about the Top 5 Sources of Cloud Data Loss & How to Protect Your Organisation.
Don’t miss the chance to take advantage of all the knowledge and networking opportunities presented by EMEA’s only content-led Cloud exhibition.