Posts tagged ‘telco cloud world forum’

SoftCOM – The Way to Reconstruct the Future Telecom Industry

SoftCOM is Huawei’s strategy for network architecture for the coming decade and is a revolutionary vision that leverages cloud computing, software-defined networking (SDN), network functions virtualization (NFV), and internet-based operations to streamline the networks of telecommunications operators and maximize information technology (IT) resources.

According to a recent Light Reading Article,  the services, efficiencies and overall operations of the telecom industry will be dramatically improved due to the reconstructing of the architecture of networks to become defined by software and not hardware. SoftCOM will help telcos to embrace the strategic opportunities of the information age and effectively manage the challenges brought about by the structural limitations of existing networks.

Combining the power of telecom and the Internet to reconstruct the telecoms industry 
The Huawei SoftCOM strategy merges the latest network design concepts and advanced technologies therefore supporting the digital reconstruction of the telecom industry and to helping telecoms companies to seize the market opportunities and tackle challenges. This is essential as the telecoms sector is now facing structural challenges in revenue creation and cost reduction. As continuous profitability can no longer be sustained by a growing subscriber base, or minimizing equipment costs, operators must find new revenue generation opportunities and structurally reduce operating expenses (OPEX). When traffic is king, new business models with revenue generating traffic at the core will be key to success.


1. Architecture reconstruction: Establishing a DC-centered ICT architecture 

In the information age service provisioning, data exchange, and business activities will all become digitized, data centers will be responsible for service processing and business transactions in addition to information storage, processing, and exchange. They will become “the telephone switchboard in the digital era” and the core of ICT infrastructure as future network planning and construction will be based on DCs in order to adapt to service development and traffic scheduling.

2. Network reconstruction: Realizing flexible and intelligent network/product architecture through SDN and NFV
Upon separating the control and forwarding planes and virtualizing network resources through SDN/NFV, the network can be managed in a more unified and global manner to ensure better network resource scheduling, higher efficiency, and simpler software upgrade. In addition, the network can deliver better user experience and realize higher utilization through centralized routing and traffic control, laying the foundation for service quality-based traffic monetization. Network devices will no longer depend on a specific piece of hardware so network elements (NEs) can share a unified hardware platform.

3. Service reconstruction: Taking advantage of the transformation brought by the cloud 
As a new business model and concept, cloud services have presented the telecom industry with a tremendous strategic opportunity and a new channel for revenue worth trillions of dollars. With the increase in bandwidth of global networks and maturity of cloud computing technologies, companies will gradually replace their data centers with ICT cloud services from telcos in the next thirty years. Enterprises will need ICT infrastructure to support their cloud services in this transformation.

4. Operation reconstruction: Transforming the business model from internal control into one serving users through an “all online”, on-demand automation and intelligence, and Internet-based operation.
Telcos should adopt Internet-based operations to allow users to obtain services on demand and should go all online to support on-demand services for users. But this should not stop here, as user-oriented online operation should drive the re-engineering of the internal business processes to realize an all intelligent, automated, and connected business operation. Big data analytics enables precise marketing by allowing operators to delve into customer demands, increasing productivity by dozens of times and structurally reducing OPEX.

You can hear more on how Huawei’s SoftCOM strategy will help Telcos capitalize on the opportunities brought about by digital revolution of the telecom industry to gain more revenue and reduce operational costs at the Telco Cloud World Forum, taking place from 28-30 April 2014 in Munich. 

Huawei will be delivering a pre-conference masterclass on Monday 28th April as well as an opening keynote on Forum Day One.

Post event report: Telco Cloud World Forum

Speed Networking at Telco Cloud World Forum 2013

Speed Networking at Telco Cloud World Forum 2013

Buzzy and invigorating, the world’s leading Telco Cloud event once again broke records!

In its 4th edition, the Telco Cloud World Forum boasts another record-breaking year of growth, with 250+ delegates from 56+ countries, including representatives from 100+ different telecom operators!

 Click here to read the full post show report.

This year’s revamped Forum featured over 64 engaging sessions across three days delivered by a record 71 speakers, including 36 operator speakers.

Maximising ROI, infrastructure optimisation, regulation and legal frameworks, go-to-market partnerships and CEM were among the core topics to be thoroughly explored during the 2013 Forum. As the Telco Cloud community is growing with well over 300 members across the globe, we further expanded the topics of the agenda to feature fresh themes including SDN, APIs and Fabrics – all tackled at the event through telcos & solution provider presentations.

The four pre-conference workshops by HP, Fujitsu, Oracle and Jamcracker saw record attendance this year in an engaging format taking in all things Cloud , from SaaS Marketplaces to Data Centre interconnection.

Day 2 MorningThe dedicated Telco Big Data Summit also made its debut this year with operator speakers exploring the evolving strategies for monetising this infinite source. It was preceded by a morning analyst briefing session with Informa Telecoms & Media joined by Neostratus.

The extended Cloud ecosystem was also represented at the event with Amazon Web Services, Blackberry, Sky and Greenpeace among those delivering keynotes at the event for the first time. Telefonica was this year’s host operator and they opened the Forum with a review of their successful group-wide expansion in the Cloud.

A highlight of both days – and a first for the event – was the structured ‘Speed Networking’ session between telcos and vendors that brought together dozens of organisations leading Cloud growth and has already resulted in great feedback.

Some of the industry’s leaders in telco Cloud enablement have joined us for the event in 2013, including Jamcracker, Cliicx, AppDirect, Gemalto, HP, Oracle, Ubuntu, Fujitsu, Intersec, Lithium, OX, Tech Machindra, Metratech and Neostratus.

Networking2They shared ground-breaking solutions and brought along Cloud architects with unrivalled expertise in powering telecom Cloud.

All in all, the Telco Cloud World Forum once again stood out from the rest in offering inspiring insights into the world of Cloud through a telco perspective matched by unparalleled networking with the who’s who of the industry!

What did our delegates say about the event:

 “I think it’s a great show because there are many telcos and many partners in the room. The networking time is very long which is excellent so you get chance to meet players you have not met before so you can find new partners and discuss experiences. I actually just met our Egyptian partner Mobinil, which I’ve never met before.”
Vice President Cloud Computing, Orange Business Services

Networking at first break 2013 small“We really enjoy being at a show like this because what I look for in a show is a targeted audience, these are the people I want to talk to rather than being a broad show with many different disciplines.”
Director Industry Marketing, Oracle

It’s my first time at the show but this is the final destination for cloud and you shouldn’t miss it.”
Head of Cloud & New Telco, Turkcell

As a telco it’s extremely useful to come to this show and see what your peers are doing and to share their experience. No one can do this by themselves, it’s all about the value chain and what different partners specialise in.”
Global Cloud Services Director, Telefonica Digital

“There’s a real diverse bunch of people here and it’s good to meet many of my fellow telcos. The people standing up and presenting have got a lot of experience. The whole ecosystem is well represented.”
Head of Cloud Services, Vodafone Group

Stay tuned for further information on Telco Cloud World Forum 2014, taking  place on 28-30 April 2014 in London. And remember, you can download the full post show report here.

Georgios Kipouros
Conference Manager
Cloud World Forum Series

Neostratus and IBM Bring New Cloud Services to the Market with PureSystems

Author: Andras Tudos, CTO of Neostratus

Author: Andras Tudos, CTO of Neostratus

Blog post from Andras Tudos (CTO, Neostratus) from the Telco Cloud World Forum Conference at London.

Walking among the crowds of operators, service providers and telco professionals today at the Telco Cloud World Forum in London, I had the impression that all these people here really have plans with the cloud – they are here with a purpose. I didn’t have this impression a few years ago, while attending similar conferences around the world. The cloud is now approaching maturity; it’s no longer a vague and trendy term used and understood only by IT professionals. And it’s certainly not hype any more when cloud is identified as one of the key revenue generators for operators over the next 24 months (according to the latest Industry Survey).  The speed of uptake and rate of change has surprised even those of us who believed three years ago that cloud services would provide the next technological advance.

What is new with cloud in B2B?

Large enterprises and public sector organizations have started to adopt the global trend of transforming their IT services into a utility usage model through the delivery of cloud services via their internal IT departments or through a trusted outsourcing partner.

In my view, there is limited difference in the key characteristics of private and public cloud infrastructures: both must be cost-efficient, highly scalable and secure, and they need to offer customizable self-service and integration capabilities.

However, when it comes to telcos and enterprises, we experience two more important expectations towards the cloud: it should be easy to install and marketable in the shortest possible timeframe.

The Neostratus solution – Cloud in a box

Neostratus has continually worked to develop options that provide complete, managed solutions that can scale from low-cost, entry level up to millions of users, thus fulfilling IT needs of smaller enterprises through services providers up to large enterprises or public sector deployments. We have been constantly expanding our services portfolio to better serve the business needs of our customers. First, as a SaaS provider through public cloud, then a private cloud provider, we experienced many sleepless nights when developing our partners’ infrastructural background to provide a seamless integration with our Cloud Services Manager.

We thought that an all-in-one Cloud in a Box solution, combining our suite of cloud services with the infrastructure kit of a hardware provider could not only solve these technological nightmares but would also reduce our provisioning cycle considerably.

We needed a reliable, comprehensive and credible cloud player to help us deliver enhanced offerings to the market and to provide a simplified cloud enablement experience to telcos, systems integrators and large enterprises.

IBM PureSystems to power the all-in-one Cloud in a Box solution

Neostratus chose IBM PureSystems to deliver cloud services in a joint go-to-market initiative with IBM which initially targets the Central European, Russian, and CIS markets. The offer combines IBM PureSystems with Neostratus’ cloud platform to deliver a pre-integrated Cloud in a Box solution, with a full suite of cloud services into the telco and enterprise markets.

Combining Neostratus services with IBM’s solutions and delivering the package through our Cloud Services Manager will be transformational on the market in the ease of installation and the time to market, so I truly believe that the joint solution will lift cloud services enablement to a new level for the market.

How will it work?

The complete Cloud in a Box solution is being pre-configured by Neostratus based on IBM PureSystems. The customer gets a complete pre-tested, ready-to-run solution where only minor customer-specific customizations and integration might be required, most of which can be prepared before shipping in a test environment. The Cloud in a Box platforms include complete remote operation and support provided by Neostratus, while IBM is providing the hardware support, which includes quick replacement of failed parts on-site.

The Cloud in the Box approach is shortening the time to market and lowering the cost of market entry for cloud service providers. At the same time, it is a great pre-packaged private cloud platform for medium or large enterprises, especially where a modern scalable, self-service oriented approach utilising the latest technology is needed. We are focusing on the service delivery capabilities with automation, integration, multi-tenancy, branding and not on the infrastructure itself. Therefore, the solution offers much more compared to what the typical virtualization infrastructure providers can offer.

Creating cloud providers made easy

There is a difference between the old-way of cloud services implementation that can take up to 18 months and simplified 3-month, full cloud implementation process, isn’t it?

Author: Andras Tudos, CTO, Neostratus

Join over 350 Cloud experts in London!

Keynote_crowded_rooms Telco Cloud World Forum 2012Join over 350 Cloud experts in London!

Telco Cloud World Forum is taking place at the Lancaster Hotel in London in 10 days!

The event has attracted operators from around the world as well as the major telco solution providers. It’s an ideal opportunity for you to learn about Cloud from a Telco perspective.

Maximising ROI, infrastructure optimisation, regulation and legal frameworks, go-to-market partnerships and CEM are amongst the core topics to be explored at the 2013 Forum. As well as the trending topics of SDN, Virtualisation, APIs and Gaming.


Keep up to date with the latest cloud technology: Sign up for your free operator pass.

For non-operators, sign up here.

Who will you meet?

There are now over 350 senior attendees registered: CEOs, CTOs and CMOs from major operators around the world have signed up to attend the only Cloud event tailored to the needs of Telcos. View the attendee list here.

Our Expert Cloud Speakers Include:

Ryan Shuttleworth
Technical Evangelist
Amazon Web Services

Arnaud Marliere
Head of BeCloud Solutions

Cyrille Guetin
Head of Cloud
Bouygues Telecom

Jurgen Urbanski
VP Cloud & Big Data Architectures & Technologies
Deutsche Telekom Group

Imran Malik
Head of Customer Program Office

Adrian Cornelius
Security Product Portfolio Manager
MTN South Africa

Tim Marsden
Global Cloud Services Director
Telefonica Group 

Ed Candy
Three UK

Axel Haentjens
VP Cloud Computing
Orange Business Services

François Fort
Head of Cloud Products & Chief Cloud Evangelist

Eduardo Mendez Polo
Head of IT Cloud & Low-Cost
Telefonica Spain

Joe Crawford
Executive Director Cloud and IT Services

Orcun Ozalp
Group Head of Cloud & New Telco

>> Sign up for your pass

We look forward to meeting you in London.

Kind regards,

Telco Cloud World Forum Conference Team


NEWS: Neostratus is Knowledge Partner of Cloud World Series’ Events

Neostratus has great respect for Informa Telecoms & Media’s exceptional insight into the telecoms industry through their first-class analysis team. Therefore we are honoured to work closely with them as their Knowledge Partner of the forthcoming Cloud World Forum MENA in Dubai next week, and the Telco Cloud World Forum in London this April.

Viktor Kovacs, Founder and CCO of Neostratus will be sharing the company’s experiences in presentations and a workshop on “How to Monetise a Cloud Model in Two Months”, while he will also be discussing cloud trends for the telecoms industry at the Breakfast Briefings of both events with Camille Mendler, Pricipal Analyst of Informa Telecoms & Media, who placed Neostratus among the top 5 cloud enablers worldwide for telecom operators in 2012.

To read more about the partnership, please click here!

Guest Blog from: Judit Szabo, Neostratus

Action Points for Telcos to Make Cloud a Sustainable Growth Reality

Telco CloudRead the Executive Summary of white paper: Cloud from Telcos: Business distraction or a key to growth?

Arthur D. Little (AD Little), one of the world’s leading consultancy firms in innovative technology has released a white-paper on cloud services delivered by telcos. Neostratus are listed as the only Cloud Enabler to have been asked to collaborate with AD Little in the course of producing this report entitled: Cloud from Telcos: Business distraction or a key to growth? – Open action point: Make Cloud a sustainable growth reality for Telcos!’

In the report, AD Little observe that cloud services should be a high priority for telcos, but note that many current approaches fall short of what is required to become a significant and sustainable force in the cloud.  Backed with extensive market analysis and case studies, AD Little outlines a number of key success factors to form a comprehensive framework for telcos to move into and excel in cloud services.

Executive Summary of the report:
“Cloud revenues are significant in every market and growing in healthy double-digit terms. Even though the Cloud market is still nascent, there are already a plethora of service providers dividing this revenue, exploiting the freedom of OTT plays.  However, there is a significant market need for local (national) capability combined with the benefits of Cloud services. (more…)


Viktor Kovacs

Viktor Kovacs

Interview with Viktor Kovács, Founder and CCO of Neostratus, formerly CE On-Demand.

Background info: The internationally recognised Telco cloud enabler company, CE On-Demand, announced the company’s rebranding as Neostratus on 15 January. To read the company’s official press release about the rebranding, click here.


Q.: Why did you decide to rebrand the company?

Viktor Kovacs: It was primarily a management and marketing decision. When we founded Central Europe On-Demand, we employed a  name which described our focus on the region in which we operated.  This name and brand was especially relevant to our initial customer base as there were only multinational service providers in this nascent market of cloud computing, but none could claim data centre or support staff footprint in our territory.   Our brand defined our regional coverage and our operational model.  Our success in our core business has offered expansion opportunities into new territories and service models.  For that reason, we have decided to change our brand to reflect our aspirations of global coverage with new, transformative cloud business models for our partners and customers. (more…)

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