Archive for the ‘Big Data Europe Congress’ Category

European Commission, IT companies and telcos pump €2.5bn into big data initiatives #bigdata

Source: Business Cloud News

The European Commission and the Big Data Value Association have signed a memorandum of understanding that will see the Commission and private sector firms pump €2.5bn into a number of big data-focused initiatives between 2015 and 2020.

The EC said it will put up €500m from the Horizon 2020 fund to help create up to 100,000 new data-related jobs in Europe by 2020, and invest in businesses using data innovatively for energy efficiency optimisation, healthcare service improvement, and industrial machinery applications.

The Big Data Value Association, which represents ATOS, Nokia Solutions and Networks, Orange, SAP, SIEMENS, and several research bodies, and other members of the EC’s Data public private partnership (PPP) including IBM, SAP, Software AG and a number of other organisations, will pump at least another €2bn into the initiatives over the same period.

“Data is the motor and foundation of the future economy,” said EC vice president Neelie Kroes, who signed the MoU along with Big Data Value Association president Jan Sundelin.

“Every kind of organisation needs the building blocks to boost their performance, from farm to factory, from the lab to the shop floor,” Kroes said.

The EC and participating firms will also help create “innovation spaces” as part of the effort, which will offer secure environments for experimenting with private and publicly available data sets.

In October last year the European Council called on the Commission to support more initiatives aimed at helping European businesses compete more ably in the digital economy, as well as other broad related efforts in mobile and cloud computing.

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Join the Analytics and Big Data Congress in London this December and hear how other industries are also improving their consumer insights & operations through data analytics deployment. Including…

  •  Philips representing, Electronics: “Data-Driven Digital Innovation at Philips: a practical case study”
  • Last minute representing, Online Hospitality: “Translate big data to big marketing”
  • P&G representing, FMCG: “Focus on the analytics to succeed with big data & data mining”
  • Asda representing, Retail: “Looking at how big data has impacted the single customer view and how organisations can influence their retention strategy”
  • BBC representing, Media: “Engaging the user: “Television and the 5 P of user engagement”
  • National Grid representing, Utilities: “Building agility into Business Intelligence with federated thinking”

Visit: www.analyticsandbigdatacongress.com for more information!

Mobile, cloud, big data platform helping to contain Ebola outbreak #bigdata

Source: Business Cloud News. October 27, 2014

IBM, working in conjunction with a number of organisations, is using a combination of mobile, cloud and analytics platforms to help Sierra Leone and Nigeria’s public health authorities contain Ebola outbreaks and help coordinate disaster relief efforts in the region.

The partners, which include Sierra Leone’s Open Government Initiative, Cambridge University’s Africa’s Voices project, Airtel and Kenya’s Echo Mobile, are deploying a platform that enables citizens to report Ebola-related issues via SMS.

Those messages are collected along with location-based data and fed into an IBM Connections-based platform that provides insight to governments about the disease’s spread, helping public health authorities identify correlations in the data and emerging outbreaks as they happen in real time.

The platform aims to help emergency workers coordinate and allocate medical resources to areas in need of Ebola-related relief.

“We saw the need to quickly develop a system to enable communities directly affected by Ebola to provide valuable insight about how to fight it,” said Dr. Uyi Stewart, chief scientist, IBM Research – Africa. Using mobile technology, we have given them a voice and a channel to communicate their experiences directly to the government.”

IBM developed the cloud and analytics platform underpinning the service along with Sierra Leone’s Open Government Initiative. Local telco Airtel has set up the toll-free number via which citizens can send SMS messages, while Kenyan start-up Echo Mobile anonymises the SMS data.

Cambridge University’s Africa’s Voices project helped incorporate questions sent via SMS into public service announcements to elicit feedback from citizens in both English and Krio.

According to IBM the organisations are working to extend the platform’s capabilities by incorporating phone signal data to track footfall, enabling scientists to map and accurately predict the disease’s spread.

IBM said it’s already opened up the IBM Connections platform to Nigeria’s Lagos State Government, which hosts an Ebola Operations Centre that coordinates disease containment efforts on behalf of the Nigerian government and other organisations.

The goal, IBM said, is to create a cloud-based Ebola Open Data Repository which will provide governments, aid agencies and researchers with free and open access to valuable data related to the Ebola outbreak.

This isn’t the first time IBM has coordinated technology deployments in a bid to support disaster relief initiatives. The company granted access to its SmartCloud platform to support both post-Haiti and Chile quake efforts in 2010.

The Analytics and Big Data Congress 2014 Brochure is now available! #Bigdataws

We are delighted to announce that the Analytics and Big Data Congress brochure is now available for you to download today!

With 100+ attendees already registered and an impressive speaker line-up, we are excited for this year’s congress taking place in London between 2-3 December and hope you can join us!

The 5th Analytics & Big Data Congress will bring together experts from technical and business functions to discuss their challenges, needs, misconceptions and ultimately find common ground to collaborate and ensure they can make the most of their data.

Join this 2 day event to learn about best practices applied by your peers, ask for expert advice, explore state of the art tools and discuss successful methodologies!

Visit the event website for more information!

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Interview with Analytics and Big Data Speaker, Carl Wiper from the Information Commissioner’s Office #bigdataws

2013_Feb_Carl_WiperIn the build up to the Analytics and Big Data Congress taking place in London between 2-3 December, we caught up with Speaker Carl Wiper from the Information Commissioner’s Office. Read on for his view on the World of Analytics and Big Data!

a) What does your role at the ICO involve?

I work in the Policy Delivery department of the Information Commissioner’s Office (ICO). This involves researching new developments, such as the growth of big data and open data, and working out the implications in terms of data protection and freedom of information. We then produce guidance documents to help practitioners to comply with the Data Protection Act and the Freedom of Information Act.

b) What do you foresee as being the growing challenge you will face in your role over the coming 3 years, and how are you preparing to face this?

Developments in technology, including the growing capability of big data analytics and the Internet of Things, mean that personal data is being collected and used in new ways that may not be apparent to the people concerned. The challenge for us is to understand how the data…

To download the full free interview, please visit: www.analyticsandbigdatacongress.com/speaker-interview-with-carl-wiper-information-commissioners-office

Join Carl Wiper along with senior analytics and big data experts from; Asda, BBCNational Grid, Vodafone, Walt Disney Company… and many more! at the Analytics and Big Data Congress taking place in London this December 2014!

Click here to register for a free enterprise pass!

Speaker Interview with Dan Senter, Reporting Centre of Excellence Manager, National Grid #bigdataws

dan senter picIn the build up to the Analytics and Big Data Congress taking place in London between 2-3 December, we caught up with Speaker Dan Senter from the National Grid. Read on for his view on the World of Analytics and Big Data!

Dan Senter is Reporting Centre of Excellence Manger for the Shared services division at National Grid, international electricity and gas company based in the UK and northeastern US.  Dan has worked in business intelligence, change management and business transformation for the last 12 years, with specialist training in statistical analysis, data management, lean six sigma and PRINCE 2 project management. Prior to National Grid Dan was Head of Business Intelligence for Balfour Beatty Services amongst other roles there in Operations and Business Improvement and previous to this worked in manufacturing as a Continuous Improvement Coach at Tata Steel and Senior Development Engineer at Outokumpu Stainless. He has an MBA from Nottingham Trent Business School and an MEng in Materials Engineering from Birmingham University.

What has your experience with data analytics been?

I first got into analytics through my involvement in Business Improvement initiatives where I was working in a business implementing Lean methodologies. One of the fundamental elements to Lean is to always manage by fact, which means decisions are made based upon data… As a consequence many of the projects I worked on both started and ended with understanding the data, analysing it and developing ways to empower the business to take better decisions based upon what the data was telling them. Since those very early days at the start of my career working in business improvement I have moved wholly into the space of Business Intelligence working with businesses to improve the way in which they transform their data into meaningful information and enable them to make better quality decisions.

Do you think it is important for organisations to invest in analytics? If yes, why?

In short yes… Many if not all organisations are looking for more ways to understand their customers, their markets, their competitors, their own performance and much more. To do this businesses need the right combination of tools, data and knowledge to complete this analysis. As the volumes of data and speed in which it is being created more work is needed to ensure we focus of the things than can generate most valuable insights.

Why is there a fuzz about agility in Business Intelligence?

BI tends to have a bad name… In many organisations BI has been something owned by IT and ‘done to’ the business using traditional waterfall processes where all requirements are captured upfront to then be subsequently delivered. The nature of BI is that you never really quite know exactly what you need or could have until you start to see some data or transformations of data. Therefore the traditional approaches have ended up with increased and the end products not really fit for purpose. Business intelligence needs to be within the business with IT to support with the tools and the BI team working close to the business in translating requirements to n small deliverable insights. Development should be done following a balance of iterative emergent discovery to help the business use information as soon as it becomes available and feedback to refine future outputs.

More about the event!

The 5th Ananalytics-bd-143x154alytics & Big Data Congress is your ultimate chance to meet and learn from end-user leading organisations. Consumer insights, marketing, analytics, data experts and more are coming together to provide an in-depth business value case for Analytics and Big Data.

An agenda led by practical examples, advice and real world evidence, with an emphasis on engaging content and interactive formats, delivered by experienced market leaders.

Analytics and loyalty by Gilles Ubaghs #bigdataws

Mobile-based loyalty programs, coupons, and other offers are increasingly viewed as the catalyst to help drive the shift to mobile wallet use at the point of sale. However, these services are likely to fall on deaf ears unless wallet providers make use of applied analytics capabilities and offer targeted ….

To download Analytics and loyalty by Gilles Ubaghs, a content piece provided by Ovum, click here.

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Analytics & Big Data Europe Congress – Registration now open!

analytics-bd-300x220We are delighted to inform you that registration for the Analytics and Big Data Europe Congress, taking place at the Kensington Close Hotel in London between 2-3 December 2014, is now open. (*Free to attend for Enterprises and Telcos!)

The Analytics & Big Data Europe Congress   is your ultimate chance to meet and learn from end-user leading organisations. Consumer insights, marketing, analytics, data experts and more are coming together to provide an in-depth business value case for Analytics and Big Data.

An agenda led by practical examples, advice and real world evidence, with an emphasis on engaging content and interactive formats, delivered by the experience market leaders.

Download the Draft Agenda here!

www.analyticsandbigdatacongress.com

Network and discuss key challenges and opportunities with industry experts:

  • Best in class methodologies to institutionalise big data analytics in your organisation
  • What is your role in driving a cultural shift to a data driven decision making?
  • Draw actionable consumer insights based on your data analytics capacity
  • Integrate analytics with marketing strategy & CRM to build a loyal, long lasting relationship with your clients
  • Discussing advanced technologies such as the Internet of Things and Machine Learning to your IT strategy and how to monetise on them
  • Evaluate the need for a strong digital presence of the organisation: The Web and Social Media
  • Developing and retaining the hard-to-find expert, talented employees
  • Identify how big data analytics can improve efficiency in different departments through successful case studies

New Methods for CSPs by Claire McCarthy thumbnailFREE Industry related content: New Methods for CSPs by Claire McCarthy

Using data to create and monetize new offers or improve performance and customer engagement has been a focus for communications service providers (CSPs) in the last few years. CSPs have huge data repositories at a network, operational, service, application, and customer level, and use analytics suites to obtain actionable insights…

To download New Methods for CSPs by Claire McCarthy, a content piece provided by Ovum, please click here.

We hope you can join us!

Analytics and Big Data Europe Congress 2014 |  Informa Telecoms & Media
#bigdataws

Carphone Warehouse gets into big data through customer journey #bigdataeurope

With retail operations in 8 countries and a growing portfolio of telecommunications services, Carphone Warehouse is currently Europe’s largest independent mobile retail outfit. Paul Scullion, head of business intelligence at Carphone Warehouse explains to Business Cloud News how the company is using a combination of big data technologies to help improve retail customer service and eventually, help telcos improve their offerings.

“We have a vast amount of data but at this point, I wouldn’t necessarily call it ‘big data’,” Scullion says. “The majority of our information is transaction-based. But when I think of ‘big data’ it’s all about the [high] velocity of the data; it’s about dynamic data, and the kind of analysis you do with that data.”

But, as Scullion explains, the company has made significant progress towards using old data acquired through traditional BI and capturing new data to do the sorts of things most would normally associate with big data, as hackneyed as the term may be.

A few years ago the company moved away from its Oracle-based data warehouse and adopted Netezza, which is hosted in an IBM datacentre (Netezza was acquired by the company in 2010). He says the data warehouse improved performance significantly because of the way it cuts up the data being targeted processes small bits in parallel before sending the results back.

“The performance over Oracle was epic. We had queries that took an hour or Longer with Oracle that now take less than a minute,” he says.

The company, which partners with Accenture for many IT initiatives, uses Informatica’s ETL platform and has recently adopted MicroStrategy’s mobile analytics and dashbooarding tools, which Scullion helped roll out to all 6,500 UK sales representatives at Carphone Warehouse.

Each sales rep has an Android-based tablet available to them, and it is increasingly becoming the central platform through which a wide range of internal data is accessed. Scullion believes is has the potential to improve sales staff engagement, and makes it easier for the company to support them.

He says some dashboards enable the retail staff to see their sales performance, including the product mix they’re generating, how they’re faring relative to other colleagues. In the main dashboard there’s 7 KPIs per colleague, and each has a ranking and an overall ranking so colleagues can see how they are faring relative to others.

“We are trying to put other supportive applications on that same device, so that retail staff have just one place to go for their internal news and systems rather than needing to navigate a series of back-office terminals and applications, and we are looking at potentially moving our MicroStrategy mobile dashboard platform out into the cloud so that we can benefit from the vendor’s economy of scale.”

Where big data can generate big value

In the UK the tablets are also used to help customers navigate the wide range of device and tariffs available to them, which is where Scullion says the company is really starting to get into big data. Through a series of questions retail staff help customers drill down into how they intend to use their devices, and what it is they’re looking for from a network operator.

“Historically the mobile industry has been a bit bamboozling for customers. They feel like they’re being pressure-sold to by a used car salesman,” he quipped. “But the sales journey tool that we use makes it really transparent for the customer. And critically, we record every step in that journey.”

“What we’re able to do is look at that complete journey, record every step in the journey, every button pressed, every bit of data entered, for journeys that end in a sale but more importantly for ones that don’t end in a sale. And what we’re trying to do is look at where in the process certain pressure points put customers off,” he says, adding that the company is looking to do the same thing with its online sales channels.

Scullion says that many customers come into Carphone Warehouse stores with a preference for certain networks, but after being guided through the tariff options often change their minds, ending up with a different operator for a variety of reasons.

And that data, as one might suspect, is extremely valuable to mobile operators. With telcos looking to big data to boost long-term customer retention among other reasons, and mobile markets becoming more and more competitive, it’s clear there is rapidly increasing demand for this kind of information – particularly  high-volume, multi-channel, multi-operator retail outfit like Carphone Warehouse.

“Certainly the insights we’re gathering on decision-making throughout that sales journey could be used to improve the options networks provide. They could help operators come up with more attractive tariffs; they could also be used to help explain why they may be losing so many customers to another operator,” he says.

Source: Business Cloud News

Big Challenges for Big Data #BigDataEurope

The majority of industry respondents believe it is more important for operators to harness the power of Big Data to drive new revenues streams externally than to drive efficiencies internally. By 2016, almost every operator to which Big Data is relevant should have embarked upon their strategy with a view to bringing greater advantages in customer retention, segmentation and targeting as well as network planning and optimisation.

Key takeaways:

80 per cent of operators will have a Big Data strategy in place by 2016.
60 per cent of operators see customer retention as a key application for Big Data.
• The greatest challenge to bringing Big Data projects to fruition is poor inter-departmental communication.

Moving on from last year’s questions about the Cloud, we were keen to learn how operators intend to make use of Big Data to boost their revenues and capabilities.

In last year’s industry survey over 80 per cent of respondents said they expected operators to own their own cloud infrastructure by 2015, with over 90 per cent expecting operators to be selling cloud services within the same time frame. Over the past year there has been a great deal of activity in this area—and not a little hype—indicating that these expectations were on the money. This year we chose to make our cloud focus more granular and cast a  searching eye over Big Data initiatives in the telecoms sector. From the responses we found that around 60 per cent of operators—and a similar proportion of the industry at large—believe that it is more important for telcos to harness the power of Big Data to drive new revenue streams externally than it is to turn it to the advantage of their own internal operations. Yet when questioned in more depth about their Big Data strategy, the spread of responses suggested a real ambiguity in the purpose of such an initiative. Almost a quarter of operators said that their organisation has Big Data initiatives in place for addressing both internal and external opportunities. Twelve per cent of respondents said there was an internally focused Big Data strategy in place and ten per cent an initiative focused on external revenue streams. Among those operators that do not currently have Big Data strategies in place it is clearly on the agenda; 22.2 per cent of operators said introduction of such an initiative was planned for this year and ten per cent said one was planned for 2015.

Click here to read the full article.

Social homes, big data #publicsectorcloud #bigdataeurope

Housing Associations have got a huge amount of data,” says Matt Leach, CEO of the Housing Action Charitable Trust (HACT), a think-tank for the social housing sector that has become increasingly active in providing services. What is more, adds Leach, they are becoming more and more interested in putting that data to good use.

Speaking at the Cloud World Forum in June, he continued: “They have data on the people that live in their homes; they have data on their homes; they have data on rent payment records; data around anti-social behaviour in their local areas. They have got a bunch of open data, a lot of which is provided by HACT on a service basis. And there’s an emerging interest in data analytics right across the sector.”

However, while housing associations may account for approximately one-in-eight households in England, and have a collective income of about £12bn every year, individually they are not necessarily so weighty. “The social housing sector has around 200 providers of scale and they may have anywhere between 5,000 and 80,000 homes between them,” said Leach.

Putting that into perspective, the average housing association has the turnover of a medium-sized branch of Asda and don’t necessarily have the resources to strike out on big data projects on their own. “So the challenge for HACT was how can we move to an environment where we could give housing associations the same sorts of capabilities as the best organisations had in the private sector?” said Leach.

Basic aggregated cost and performance analytics capabilities have been tried within the housing association sector for a number of years…

Read the full article here.

Source:

Graeme Burton
www.computing.co.uk

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