Archive for the ‘Cloud Computing White Paper’ Category

Enterprise cloud strategies are focusing on execution and digital divide management


Ovum view


Cloud computing use is young, as are cloud strategies, at least for the few enterprises that have one. Ovum’s survey data shows that many respondents still lack an overall cloud strategy even while acknowledging its importance, and that those that claim to have a cloud strategy in place acknowledge its limitations at a variety of levels, from governance to integration. As a result, execution will become a growing focus for enterprises. When it comes to cloud-centric transformation, enterprises will increasingly deal with cloud-centric digital convergences. For more details, see the recent Ovum 2014 Trends to Watch: Cloud Computing report that looks at the overall cloud computing market, as well as the strategies of vendors, their channel partners, and public sector organizations.

Enterprises need to manage the outside-in/inside-out convergence

The outside-in approach to cloud computing favors public clouds for green-field applications in areas such as mobile, social, and to bring out core IT processes, applications, and data to customers as well as partners. The inside-out approach favors the notion of private cloud to modernize, standardize, and consolidate legacy processes, applications, and data. Supporters of the two approaches can be found on both the business and IT sides of the enterprise. The challenge for enterprises will increasingly be to bridge the two approaches, not so much from a technology point of view, but from a business-centric cloud strategy perspective. Doing so will require enterprises to not only bring together the outside-in and inside-out camps, but also to bridge the gap between top executives, who are broadly in favor of cloud computing in all its guises, and the middle-management layer that has proven much less eager to take it on board. This is all the more critical because middle management is key to cloud strategy execution.

Enterprises need to manage the line-of-business executive–CIO convergence

The up-and-coming role of chief digital officer (CDO) exemplifies the convergence between technology and business. Many CxOs, irrespective of their background, be it IT (CIO), marketing (CMO), or finance (CFO), can potentially fulfill it, with CDOs increasingly regarded as “CEOs in waiting”. In this context, there is a tendency to describe the role as the object of a war between CIOs and other CxOs. Similarly, when it comes to the control of IT budgets, many like to pin CIOs against other CxOs, particularly CMOs who have increasing control over the 20% of the IT budget that goes toward new investments. However, CIOs are still very much in control of the 80% of the IT budget that is used to keep the lights on.

What digital enterprises need is not CxOs battling over roles, budgets, or strategies, but CxOs with both a business and an IT background coordinating their IT investments and strategies. Although mandatory, this is easier said than done, as indicated by a variety of surveys pointing out that beyond the usual political power struggles, there is disparity between various CxOs, especially between CIOs and CMOs in terms of knowledge, priorities, and concerns. It is at this level that the true “digital enterprise” will prove its mettle in 2014.

Enterprises need to manage the shadow–official IT convergence

IT departments understand that shadow IT make enterprises more responsive, flexible, and helps them discover needs that have been overlooked or ignored. They also acknowledge the need to manage shadow IT; a complex challenge in that it spans not only lone-of-business executives but also individual employees both within and outside of the IT department. We expect growing independence of LoB executives, but greater tightening of employee-level rules. One of the biggest dangers, alongside a lack of C-level executive alignment, will be the tendency for IT to clamp down on employee-driven cloud shadow IT with “private cloud” solutions in the name of security and governance. IT as well as business executives need to give user experience and user empowerment the same priority as governance to keep up with not only with public cloud convenience and flexibility, but also their peers. They need to train employees on the advantages, not just the dangers, of public cloud services.

Enterprises need manage the DevOps convergence

The DevOps movement was launched by forward-thinking cloud computing-centric ops to bridge the development and IT operations divide from two angles. The first focuses on the need for IT operation (ops) people to learn from developers (devs) when it comes to creating then managing the scripts and processes required for data center automation. The second is about ops cooperating with devs to support continuous delivery/deployment/integration (CD/I).

The DevOps movement has had much greater impact among cloud service providers than in the enterprise space, where ops have proven less enthusiastic than devs in the adoption of cloud services. As a result, in an enterprise cloud computing context, there has been too much focus in the past two years on devs doing it for themselves, and avoiding ops altogether, a shift from DevOps to “NoOps”. We expect the start of a more balanced approach, as enterprises begin to tackle the need to redefine the role of ops at both private and public cloud levels. They will also be more proactive in implementing a DevOps-centric approach to automation and CD/I. As part of this effort, they will need to tackle the divide between virtualization ops people, who are currently at the forefront of cloud experimentation, and other ops in areas such as network or storage, who are less eager both despite and as a result of the current hype around the notions of software-defined data center, storage, and network (SDDC, SDS, SDN).


Further reading

2014 Trends to Watch: From Private to Hybrid Clouds, IT022-000007 (March 2014)
2014 Trends to Watch: Public Clouds, IT022-000008 (March 2014)
2014 Trends to Watch: Cloud Computing, IT022-000006 (February 2014)
2014 Trends to Watch: Cloud Services, IT019-003310 (January 2014)


  • Vendor events and analyst briefings.
  • Vendor meetings and technology assessments.
  • Interviews with end users.


Laurent Lachal, Senior Analyst, Ovum Software

Shell embraces cloud computing to reduce hardware use


Shells go hand-in-hand with clouds… no? Just British beaches then,,,

Energy giant Shell is embarking on a company-wide push to use cloud software in order to reduce its hardware kit.

Speaking at HP’s Discover conference, Karel van Zeeland, founding member of Shell’s IT4IT consortium, which leads the firm’s work deploying IT for other divisions, explained that software-as-a-service (SaaS) tools are now being implemented wherever possible.

“We are moving away from on-premise installations of software and to the SaaS model. We don’t need the kit to make these [software tools] work, we just want the outcomes it generates,” he said.

“Shell’s strategy is to move things into the cloud. If some services cannot meet our requirements when it comes to privacy regulations, we will refrain from going to SaaS and still implement an on-premise solution, but we see that as an interim over time as SaaS is the direction we want to go in.”

Do you think software as a service is definitely the way forward? Is there any value left in out-of-the-box software?

Let us know!

BSS in the Cloud White Paper

Cloud BSS ImageWhy not have a read of Informa’s white paper on ‘BSS in the Cloud’. Here are some of the key points from the white paper:

Key points

– Research suggests that the trend towards cloud-based BSS is being driven by convergent operators looking to reduce capital expenditure and operating costs.

– 34% of the respondents to Informa’s survey said they were already using some form of cloud-based BSS and a further 33% said they were currently evaluating the idea.

– Cloud-based BSS is already an option for CSPs but initial take-up is led by billing and revenue management services.

– Almost half of the survey respondents said they preferred to pay for cloud-based BSS on a “pay-as-you-go” basis.

– Security and data privacy are top among the factors which could possibly inhibit the uptake of cloud-based BSS.

– There is a strong preference for the private cloud model for mission-critical operations such as BSS.

– 80% of survey respondents said they were seeing cloud-based BSS products coming to market which met their needs and expectations

Read the full white paper at:

Cloud World Series News…

The next event in the Cloud World Series is fast approaching: Cloud World Forum Latam has a large-scale free to attend exhibition enabling you to meet all the Latam Cloud leaders under one roof.

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AppDirect White Paper: Putting the Cloud Within Reach

Putting the Cloud Within Reach
How Service Providers Can Succeed with Business Application Marketplaces

Few topics in technology seem to generate as much buzz as cloud computing. For small and medium-sized businesses (SMBs), however, the cloud is far more than just the latest trend; it’s a tool that is fundamentally reshaping how many SMBs run their companies and the results they can achieve. By delivering cost-effective, on-demand computing power and capabilities, the cloud is dissolving the advantages long held by enterprises, and leveling the playing field for millions of SMBs around the globe.

This trend presents a tremendous opportunity for telecom companies and other service providers (SPs) of all sizes. Faced with tough resource constraints, SMBs need partners who can help them find and manage cloud services effectively, and SPs are ideally positioned to provide this assistance. But how can SPs serve SMBs when they, too, often have to contend with limited time, budgets, and other resources?

The answer is simple: cloud service marketplaces provided “as a service.” These web-based application stores—where users can find, purchase, and manage cloud-based software and services—are an ideal solution. Application marketplaces enable SPs to get to market quickly and launch a marketplace with a software delivery platform in a matter of months, instead of the years required to develop a portal from scratch.

This white paper will explore SMB cloud adoption and explain why SPs are perfect candidates to become SMB partners of choice for cloud solutions. It will also detail the elements of a successful cloud service marketplace as well as the technical challenges that SPs need to consider. Finally, the white paper will discuss the pros and cons of developing a solution in house versus working with an application marketplace platform provider.

Click here to read the full White Paper

Source: AppDirect White Paper

If you would like to meet with AppDirect, Daniel Saks, President and Co-CEO of AppDirect will be at Telco Cloud World Forum in London this April. The event is free to attend for Operators.

Cloud Services Brokerages- Enabling Service Providers to Drive New Revenue Streams and Increase Market Share

Read an extract from Jamcracker’s White paper: Cloud Services Brokerage Enablement

The cloud market is growing at a rate of 30% annually. Analysts predict that service providers are well positioned to be the leading point of distribution for cloud services in light of the scale of their operations and their capacity to offer end-to-end lifecycle management for IaaS, SaaS and PaaS over secure managed networks.

Delivering cloud services has emerged as one of the most important opportunities of the decade for service providers. To retain existing customers, grow market share and maintain existing profit margins on core services; service providers need an edge on their competition and to increase agility in addressing emerging market opportunities. In what is often considered their “core” business, service providers are facing new competition from companies that are offering a range of value-added services to small, medium and large enterprises. For most providers, it’s no longer a question of if but rather how they make that transition from a traditional telecommunications provider to a ‘technology services’ company… Click here to download the full white paper.

Action Points for Telcos to Make Cloud a Sustainable Growth Reality

Telco CloudRead the Executive Summary of white paper: Cloud from Telcos: Business distraction or a key to growth?

Arthur D. Little (AD Little), one of the world’s leading consultancy firms in innovative technology has released a white-paper on cloud services delivered by telcos. Neostratus are listed as the only Cloud Enabler to have been asked to collaborate with AD Little in the course of producing this report entitled: Cloud from Telcos: Business distraction or a key to growth? – Open action point: Make Cloud a sustainable growth reality for Telcos!’

In the report, AD Little observe that cloud services should be a high priority for telcos, but note that many current approaches fall short of what is required to become a significant and sustainable force in the cloud.  Backed with extensive market analysis and case studies, AD Little outlines a number of key success factors to form a comprehensive framework for telcos to move into and excel in cloud services.

Executive Summary of the report:
“Cloud revenues are significant in every market and growing in healthy double-digit terms. Even though the Cloud market is still nascent, there are already a plethora of service providers dividing this revenue, exploiting the freedom of OTT plays.  However, there is a significant market need for local (national) capability combined with the benefits of Cloud services. (more…)

Service Providers as Cloud Services Brokers: IT’s role in the transition

Read our guest blog by Alain Decartes from Hewlett-Packard:

Last spring, I had the opportunity to facilitate similar discussions in two cloud industry events in Berlin and Las Vegas, both focused on service providers.  Refraining from debating the best way to count cards or what is the best German beer, we were trying to answer a simple question:  Who owns the cloud services in your organization?

 The objectives were certainly not to name names but to understand the transition of IT’s role when service providers make the strategic decision to become cloud services broker.  The conversation went something like this:

• “I own the cloud services”, said the VP Marketing & Sales, always first in making his point. “My sales teams know what their enterprise customers want and I can sell third party services to my customer as a cloud services broker.  I can even help customers select the right services across multiple clouds, and perhaps even gain by arbitraging services across the cloud to improve user pricing with brokers’ profitability.“

• “Wait a minute”, answered the VP Product Development.  “As the link between the line of business and the IT department, I own the cloud services.  I will combine new services and quickly upgrade our existing services in bundles for the business market segment.  I will govern a published catalog of cloud services and help the organization make the right decision on sourcing models.”

• “I need to own the cloud services”, argued the VP Operations.  “I am constantly under pressure to contain cost and increase efficiency.  As customers start purchasing cloud-based services, my Business Operation Manager and my IT and Network Manager will provide rapid service design, onboarding and full monitoring of the service level agreements for all components that comprise a business service in a cloud environment.”

Managing the cloud marketplace of a carrier

Managing the cloud marketplace of a carrier – Telefonica’s Aplicateca business applications store

By Manuel Gallo, director of Strategy and Business Development, EMEA Cloud Centre of Competence, NEC Europe Ltd.

NEC believes that cloud computing is the most important sustainable revenue opportunity for carriers since voice. By delivering next generation IT through the next generation network (NGN), carriers would become a strong player in the cloud computing business, with unique competence and valuable assets.

Carriers should take some strong decisions about leading the cloud market, and businesses will follow them instead of following pure IT players which do not provide, as of today, a whole, end-to-end business solution.

One example of such a solution is Telefonica’s Aplicateca business applications store for SMEs. A globally scalable cloud service that provides additional “Over the Top” revenues. This multi-tenancy platform allows multiple business customers to subscribe to and use a variety of applications and services on the same infrastructure.  Those customers can access all the applications and services they wish by using just one window.

Since the launch, end users have been eagerly utilising a variety of applications such as CRM, billing, video-conferencing and GPS tracking applications at low monthly fees. And they have enjoyed finding their requests for new applications being addressed quickly.

In 2009, Telefonica´s Group started looking for new business models to boost revenues and profitability.They had seen the once rapid rise in mobile traffic slow, stall and then saw it dwindle because of the impact of increased competition from the established telecoms industry and new areas like online and other sources. At the other end, small and medium-sized enterprises (SMEs) were requesting new services to strengthen their business capabilities and faster respond to their customers’ needs.

However, any new service had to satisfy Telefonica’s customers globally.  This required high usability and flexibility and a diverse range of applications with end to end support scheme. Due to the low initial investment and minimal risk, Telefonica decided to use NEC’s Carrier Cloud model as the optimum way to meet the needs of these customers.

“We carefully analysed a large number of options and finally found NEC’s Carrier Cloud to be the best solution,” said Angel Sanchez de Rivera Colino, Head of SaaS & BPaaS at Telefonica Digital.


How NEC powered Telefonica’s SaaS Cloud


Want to find out how NEC powered Telefonica’s SaaS Cloud? Read their white paper below:

We took care of the clouds for Telefonica

At NEC we uniquely provide Cloud solutions that combine IT & communication innovations like SaaS or ‘Software as a Service’. It is products like this that enabled Spanish telecoms giant Telefonica to adapt, thrive and compete in today’s competitive market place. It’s this holistic business model that allows us, and our partners to stay one step ahead of the competition.

There are no limits when NEC takes care of the cloudsThe future is brighter and clearer than ever before for businesses worldwide due to the extra benefits and advantages of Cloud computing solutions.


Data center without walls

White paper: Data center without walls
White Paper:
Ciena cloud networking: Data center without walls

This paper is the first in a series describing Ciena’s vision for the future of cloud networking, and the solutions that turn that vision into reality for both IT providers and IT users.

A Data Center Without Walls is the combination of geographically distributed data centers able to function as an efficient shared resource pool to address any magnitude of workload demand from anywhere across that geography with assured service performance.

Click here to download the full white paper on

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