“Companies are simply not investing in the knowledge to allow their staff to learn, play and understand the products and services available. When we compare this to the US, their impressive training and level of knowledge is much higher, giving them a huge competitive advantage”
The VP of Technology, Nigel Beighton, goes on to highlight the importance of wearable tech which, as we know, hasn’t exactly taken off quite as many would have hoped.
“In theory, Big Data has only just landed but the increasing use of it to support wearable technology will be the catalyst for its huge adoption in 2014. When the two eventually marry up, we can expect to see massive growth.
There is still a long way to go until we will see exponential consumer adoption [of Google Glass and the Samsung smart watch]. One of the reasons for this is that the real value lies not in the design of the glasses or watch, but the information we get from these devices. Only when it adds context-sensitive data like recognising a person or knowing locations will it truly take off.”
What do you think?
Are wearable technologies really as integral to progress as Beighton states? Or, if they were, would they even require such justification?
Can you imagine yourself sporting sensors and trackers in the form of a wristwatch?
Let us know!