Posts tagged ‘Intel’

Strategy: The Future of Work – Technology People and Moore’s Law

Source: Martin King

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When we think about work we usually think about people – their mental or physical effort – either alone, with other people or with technology. However, the characteristics of both technology and people are changing and so will the future of work.

Technology has always been an important factor in work – from the earliest of times people have developed and used tools to compliment, enhance and amplify what they can do. Where work and the actions of a tool are repetitive and predictable then it becomes possible to automate the tool to create a machine.

Tools compliment people in work whereas machines replace them in work and change the nature of work at the same time. While people use a tool to do work, with a machine its different –  the machine does the work  and people’s work becomes the machine – operating and attending to the machine.

Machines have only been able to go so far economically (compared with the cost of people to do the same task) and to where and how they can be applied. However, all this is changing – changing economics and technology suggest that we are entering a new machine age and this has radical consequences for the future of people in work.

Technology developments are starting to radically reduce the cost of robots and machines while at the same time the cost of people continues to increase  – making machines more economical than ever before. Computer developments, machine learning and AI are radically changing how and where machines are applied. The predictability required by machines once meant that they were applied only in controlled environments (a typical factory installation for example) but now we are starting to see more machines operating in the real world – Google’s driverless car is an important precursor of this development. The same trend has already happened in IT – where once computers were large, expensive and used in special conditions (think of an office and a desktop PC) .. we now find them out in the real world with us (think smartphones and wearable tech). In the years ahead we should expect to see more and more machines and robots leaving their factories for our world.

Once something becomes digital change and impact becomes rapid (if not exponential) – we are starting to see “Moore’s law” in the digital aspect of machines – if this is the case then we should expect to see radical advances in the application of machines and robots in the 21st century. In 1997 IBMs Deep Blue became the first machine to beat a human world champion at chess – 14 years later IBM returned with Watson to become the first machine win the TV trivia game Jeopardy in 2011. Deep blue was very much a traditional machine – it did one thing .. a special purpose computer to play chess by “brute force analysis” to work out chess moves to greater depth than any human player ever could. Watson however represented something different – IBM describes it as a “smart machine” able to answer questions in natural language. Since winning Jeopardy IBM has developed Watson and what it calls cognitive technology – Watson is now 24 times faster, 90 times smaller and described as performance improved by 2,400%. IBM have made Watson available on the web as a cloud product and developer “ecosystem” to support the development of what IBM describe as “cognitive apps” – today – you can carry Watson in your pocket!

On the 7th June 2014 computer program Eugene Goostman simulated a 13 year old boy from Odessa in unrestricted conversations – a machine passed the Turing test for the first time

On December 7th 2014 IPsoft launched Amelia – described as “the first cognitive agent who understands like a human … our cognitive knowledge worker, interfaces on human terms. She is a virtual agent who understands what people ask – even what they feel – when they call for service. Amelia can be deployed straight from the cloud in a fraction of the time. She learns as she works and provides high-quality responses consistently, every day of the year, in every language your customers speak”  IPsoft sees Amelia supplementing, or directly replacing, virtually all ‘non-expert, repetitive’ job functions from customer support to expert assistance and back office roles.

Management consultancy Accenture is using Amelia in its cognitive services saying “The cognitive and learning capabilities of the Amelia platform allow it to easily absorb routine processes as well as learn from natural language interactions in order to solve customer problems and respond successfully to a wide range of queries”. Accenture is helping Shell deploy Amelia in its internal training programme, answering queries from learning advisors – “she will observe how advisors interact with staff until she is ready to automate the processes herself.” Baker Hughes is testing Amelia in its financial department on its Accounts Payable helpdesk to address queries from vendors around invoices and payments.

Sean Ammirati writes that Any office job that involves drudgery is a candidate for automation. One way to think about occupations ripe for robots is to look at different professional tasks with a knowable problem and solution – even if it’s really complex to figure out that solution.

Research from the Oxford Martin School at Oxford university suggests that nearly half of all jobs in the US are likely to be automated in the coming decades. The research concludes that  “While computerisation has been historically confined to routine tasks involving explicit rule-based activities  algorithms for big data are now rapidly entering domains reliant upon pattern recognition and can readily substitute for labour in a wide range of non-routine cognitive tasks . In addition, advanced robots are gaining enhanced senses and dexterity, allowing them to perform a broader scope of manual tasks. For workers to win the race, they will have to acquire creative and social skills.

A recent report from Deloitte suggests that Computers and robots are set to replace more than a third of UK jobs in the next twenty years. Work in repetitive processing,  office administration, clerical and support service jobs, sales and transportation are most at risk. The report says that “Although the replacement of people by machines is well understood, the scale and scope of changes yet to come may not be … Unless these changes coming in the next two decades are fully understood and anticipated by businesses, policy makers and educators, there will be a risk of avoidable unemployment and under-employment”

But wait .. there’s more. Brian Arthur writes about the Second Economy – the computer-intensive portion of the economy where machines transact with other machines without humans in a “vast, automatic, and invisible economy without workers thereby bringing the biggest change since the Industrial Revolution

At the very extreme pessimistic end of the spectrum Stephen Hawking thinks that “Artificial Intelligence Could End Human Race”, Nick Bostrom warns that AI could be more dangerous than nuclear weapons and that “artificial intelligence may doom the human race within a century” while Elon Musk hopes “we’re not just the biological boot loader for digital superintelligence”  that “With artificial intelligence, we are summoning the demon” and “worries Skynet is only five years off

The changes in technology mentioned above suggest radical and pessimistic negative impacts for work and for people but this assumes nothing else changes. However, people are incredibly resourceful  and other views are more optimistic.

Gerd Leonhard suggests that the concept of work as we know it is toast but that many new areas will open up in new or unpredictable niches, with titles we can only guess at at present and that there are all those areas where human soft skills are essential. Many lower-paid but intricate jobs (think electricians or plumbers) with too many variables may be too expensive to automate. And there will surely always be a premium for the human touch in some areas that could be automated – cooking or teaching, for example

Greg Satell gives some useful advice on How to Avoid Being Replaced By A Robot –  learn To Ask Questions, Improve your social skills and go beyond the routine. “the division is no longer between manual and cognitive tasks as much as it is between routine and non-routine work.” Anything that is standardised and routine is at risk of being automated.  Greg leaves us with the optimistic message that by “automating tasks, we are liberating human imagination and the human spirit.  The more we unlock the secrets of technology, the more we find ourselves.”

Andrew McAfee compares the information revolution with the industrial revolution and takes a very optimistic view – “what we’re in the middle of now is overcoming the limitations of our individual brains and infinitely multiplying our mental power. How can this not be as big a deal as overcoming the limitations of our muscles?” … we ain’t seen nothing yet. The best days are really ahead”. Andrew makes the point that “Economies run on ideas. So the work of innovation, the work of coming up with new ideas, is some of the most powerful, some of the most fundamental work that we can do in an economy. In the technology-facilitated world .. the work of innovation is becoming more open, more inclusive, more transparent, and more merit-based.

As automation looks set to impact traditional notions of work and how we work technology changes and a new generation of people emerge that can make the most of the new conditions and potentially reimagine work as we know it. In 2014 Internet traffic from mobile use exceeded PC use for the first time – signalling the start of a new era of anytime, anywhere IT and the potential for anytime, anywhere work. Rather than us having to come to work – work can come to us. Mobile IT combined with social media, cloud and web access are powerful tools in the right hands. New cultural movements like the Maker Movement combined with new technologies like 3D printing, Internet of Things and cheaper more accessible “maker” electronics like Raspberry PI, Adruino and Intel’s Edison suggest potential future artisan economies of scope, creativity and imagination while machines replace more routine and standardised work.

The generation who have “grown up digital” in the 21st century have grown up with the tools we shaped for them – the Net, the Web, mobile phones, smartphones, social networks and social media. Generation Z have grown up with information and communication at their fingertips. Those born in the 21st century will be able to “race with the machines” – and as Greg Satell says “our value will be determined not by how much we know or even how hard we work, but how well we collaborate with machines and with each other”. Research by Sparks & Honey’describes Generation Z as developing their personalities and life skills in a socio-economic environment marked by chaos, uncertainty, volatility and complexity. They have learned that traditional choices don’t guarantee success. They  “Intend to change the world. That entrepreneurship and social entrepreneurship is one of their most popular career choices – 72% want to start a business and 61% want to be an entrepreneur rather than an employee.

While it seems that a new generation are ready to “race with the machines” John Hagel suggests that our institutions and their organisation are the main problem. He says that “at its core, this isn’t a technological challenge, but an institutional challenge. We’re dealing with a set of institutions that are increasingly inappropriate for the mounting pressure we face. The root cause is how we’ve defined work in companies … one of the issues is this formula for how work is conducted was developed in the last century, and it was based on a set of infrastructures and assumption of a stable environment that made it easy to define standardized highly-scripted work. Now we’re in a world that’s more rapidly changing, more uncertainty, more of those extreme events that Taleb calls the “black swans” that make it really critical for us as individuals in the workplace to take much more initiative, to be constantly exercising creativity and imagination to respond to the unexpected events.  That’s a very different model of work.  It requires a very different way of organizing our institutions and a different set of work practices that are much harder to automate.  Rather than pursuing scalable efficiency, perhaps we need a new set of institutions that can drive scalable learning, helping participants to learn faster by working together.

“We have stone-age emotions, medieval institutions and godlike technology.”— E.O. Wilson

Hagel says that “Until we can develop an alternative institutional model, one that can scale as effectively as the scalable efficiency model, we will face mounting pressure from machines and remain locked in a race against the machine without the ability to finally race with the machine. The problem is how do we innovate our institutions and our work practices so that we, in fact, can start “racing with the machine.”

Ultimately technology may provide a platform to race with machines – a new generation of developers like Vitalik Buterin working with open, autonomous, decentralised technologies suggest could Bootstrap decentralized autonomous corporations where we can work together with other agents on the network … not necessarily knowing whether they are human or not.

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Martin will be presenting in the Employee Experience Theatre at the Cloud World Forum, at Olympia Grand in London on the 24th June 2015, on ‘Capitalising on New Technologies: Discussing the Future of Cloud, AI, Robotics, Anticipatory Computing

Don’t miss the chance to take advantage of all the knowledge and networking opportunities presented by EMEA’s only content-led Cloud exhibition.

Register for your FREE exhibition pass here!

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Telco Cloud Forum pre-conference workshops announcement: Hosts include AppDirect, BCSG Huawei and Intel #telcocloud

Telco Cloud Forum 2015

Pre-conference workshops announced for the 6th Annual Telco Cloud Forum, taking place in London this April.

The Telco Cloud Forum will be opening in London in just 7 weeks. Ensure you secure your free pass today!

Pre-conference workshops are free of charge and available to telecom operators and enterprises only.

If you have already registered, don’t forget to make your selections from the four pre-conference workshops taking place on 27 April from 12.30 -18.00.

For more information click here.

For updates on the conference agenda, please click here.

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Register your interest in the AppDirect pre-conference masterclass

AppDirect workshop summary:

12.30 -15.30: “Building Successful Strategies for Cloud Service Commerce”

More companies than ever before are using cloud-based software and services to power their businesses. In fact, worldwide spending on cloud services is set to grow from $47.4 billion in 2013 to $107 billion in 2017, a CAGR that is five times faster than the IT industry overall. However, launching a cloud service marketplace—and ensuring its success—can be fraught with challenges.

This three-hour workshop, hosted by Cloud Service Commerce industry leader AppDirect, will deliver valuable insights to help you plan, launch, and optimize a cloud service platform. Led by AppDirect co-CEO Daniel Saks, the workshop will explore:

  • Partnering with software vendors
  • Customer segmentation
  • Curating a relevant application catalog
  • Technical and sales best practices
  • Differentiating your Cloud Service offering

Learn about these topics and more from the AppDirect team that has successfully launched marketplaces with Telstra, Samsung, Deutsche Telekom, ADP, and other leading providers.
This workshop will deliver the insights and information you need to take advantage of the Cloud Service Commerce opportunity, giving you the chance to expand your cloud portfolio and increase revenue per customer while delivering the best marketplace customer experience.

Daniel Saks, co-CEO, AppDirect
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BCSG

Register your interest in the BCSG pre-conference masterclass

BCSG workshop summary:
16.00 -18.00: “Driving SMB cloud adoption to deliver business growth plans” 

Case studies and best practices, from a team that has spent over 10 years developing cloud service propositions for small businesses. The workshop will offer insights and experience on what it takes to drive strong cloud adoption from your small business customers and how to build long lasting relationships through ongoing engagement and support.

  • Tailoring a differentiated cloud service proposition for SMB
  • Achieving a seamless and integrated brand experience
  • Making market waves to drive customer awareness
  • Enabling GTM channels to maximise sales volumes
  • Support the customer to grow value
  • Ongoing engagement to build loyalty and lasting relationships

Tim Marsden – Director, Service Providers – BCSG
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HUAWEI

Register your interest in the Huawei pre-conference masterclass

Huawei workshop summary:
16.00 -18.00: Maximise your profits, Value add your services, Generate more revenues and Meeting your Customer’s Needs”

Discover how Huawei’s ICT capabilities can help you to maximise your profits, value add your services and generate more revenues to meet your customers’ needs. This 2.5 hour workshop, hosted by Ronald W. Raffensperger, with his vast global experiences will share the current trends of cloud technologies that brings you to see future business values.

With our Cloud experts, we will bring you through a series of topics such as:

  • Carrier DC Transformation
  • Hybrid Cloud Architecture
  • SDN
  • VDC
  • Openstack and other Cloud technologies that will impact your economic and business endeavor

Ronald Wright Raffensperger, CTO (IT Solutions), Huawei
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INTEL

Register your interest in the Intel pre-conference masterclass

Intel workshop summary:
12.30 -15.30: “Insights into New Approaches to Running Cloud Services”

This half day masterclass led by top industry experts from Intel will provide you with insights into new approaches to running Cloud services.

This subject specific masterclass will give you a unique opportunity to drill down into the details of cloud service provision.

Experts from intel will share their recent experience, knowledge and insights.

More information coming soon…

The Telco Cloud Team.

Telco Cloud Forum 2015 Event Brochure now available #telcocloud

The Telco Cloud Forum 2015 brochure is here! View the full speaker line-up, 70% of whom are Brand New to the agenda – bringing fresh insights and new topics to discuss!

The full agenda is now available covering all the crucial and essential topics for 2015: MODEL CLOUD, VIRTUAL CLOUD, GO TO MARKET CLOUD and SECURE CLOUD.

We are also delighted to announce our early confirmed sponsors/exhibitors and Host Operator Telefonica.

telco cloud agenda

Early Confirmed Sponsors:

Sponsors telco cloud

Telco Cloud 2015 brings top cloud experts from:

  • Operators such as: Telefonica, Orange Group, Hutchison Global Communications, Verizon, Telecom Italia, CenturyLink, Deutsche Telekom, BT Global Services
  • OTT such as: Google and Amazon Web Services
  • Enterprises such as: Tesco, Odeon & UCI Cinemas, ABANCA, Nordea Bank

Secure your FREE pass today and join the Only Event For Telco Cloud Providers and Their Channel Partners!

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Tech Giants Drive the Agenda at Cloud World Forum

Tech Giants Drive the Agenda at Cloud World Forum

London, 21 May 2014 – Technology giants, Intel, Oracle, HP, Dell, Google and Microsoft are among the industry elite converging in London next month for the sixth annual Cloud World Forum event. The conference and exhibition provides the perfect platform to explore the transformation of the IT industry by Cloud computing.

Day One of the Future Cloud track will see Kerry Bailey, SVP HP Cloud, HP, look at what is grounded for the enterprise after eight years of Cloud, followed by Jason Zander, the Corporate Vice President of the Microsoft Azure team at Microsoft, who will discuss the impact of the Cloud first, mobile first transformation of IT. Joining the line-up is Bob Evans, SVP, Oracle, who will discuss the top ten myths about Cloud computing and Robert Crooke, Corporate VP and General Manager of the NVM Solutions Group at Intel, who will assess the future of storage enabling transformational change in Cloud computing. Media is invited to join a technical workshop during the event on storage solutions at the Intel booth.

Intel’s General Manager of Software Defined Infrastructure, Jonathan Donaldson, will speak on Day Two about re-imagining the data centre for a services led world, followed by a masterclass on the next steps in monetising the Cloud from Barak Regev, Head of EMEA Cloud Platform at Google. Google Enterprise will also be hosting a free theatre with hands-on labs and enterprise case studies.

“The ability to innovate will determine Europe’s economic status.  Cloud speeds innovation, gives organisations flexibility to tap spare capacity with limited waste and rapidly assemble new market opportunities,” said Xavier Poisson-Gouyou Beauchamps, EMEA Vice-President for Cloud, Hewlett-Packard.  “Cloud adoption will continue to grow until it becomes the standard for businesses and individuals.  HP is investing more than $1 billion in new Cloud services and portfolio under its newly branded HP Helion cloud portfolio, which enables organisations to build, manage and consume workloads in hybrid IT environments, with a choice of SLA as needed by Enterprise grade Cloud solutions.”

Dell will take part in the Transforming Cloud track on Day One with a look at adding value as a Cloud integrator from Nick Hyner, Director Cloud Services EMEA.

Mr Hyner said: “CXO’s need to act as Chief Innovation Officers, reacting quickly to business problems to provide applications on the right platforms for contrasting business needs.  Dell believes these enterprise drivers direct the future of IT service delivery increasingly towards a value added integrator model enabled by Cloud.”

Microsoft has a strong presence in the Strategic track, Chaired by Rob Fraser, Microsoft’s UK Cloud CTO. Mark Russinovich, Microsoft’s renowned Technical Fellow, will lead a Firestarter session examining Cloud and scale, providing insights into how Microsoft is building its platform for a Cloud future, and there will be a Microsoft Client Brainstorming Panel exploring the lessons learned and key strategies in moving to the Cloud.

“Microsoft’s commitment to help  businesses succeed in a mobile-first, cloud-first world is underlined by the need to understand the future that Cloud is defining for companies of all sizes from startups to the largest enterprises.  We’re proud to be key partners of Cloud World Forum as it’s a vital platform to connect with businesses and help them drive competitive advantage from cloud adoption” said Rob Fraser, Chief Technology Officer, Cloud, Microsoft UK.

Ewan Dalton, an Internet of Things specialist at Microsoft, will give a session providing a guide to the “Internet of Things” as part of the Transforming Cloud track and Rob Craft, Senior Director, Cloud Strategy, Microsoft, will deliver a masterclass on the Open Cloud.

“While Cloud computing has made huge strides in the past year toward becoming a mainstream business tool, lots of  half-truths, mistruths, and good old-fashioned falsehoods are still swirling around with regard to the Cloud’s place in the enterprise,” said Bob Evans, Senior Vice President, Oracle Corporation. “Seeing past these myths is critical to making the right decisions about whether, when, and how to adopt Cloud-based solutions. That’s why I’ll be talking about them – the top 10 Cloud computing myths that we’d like to dispel.”

Oracle and Microsoft UK will also take part in the event’s co-located Big Data World Congress agenda, a one-stop-shop for harvesting the power of infinite data. Microsoft’s Dave Coplin will present “The Rise of the Humans”, his vision for the impact of big data & machine intelligence on our lives.

The technology giants have been at the forefront of the evolution of Cloud and will also be showcasing their latest innovations on the show floor, joining over 250 companies as part of the event’s world-class exhibition.

The Cloud World Forum will take place on 17-18 June 2014, at the Olympia National, London, UK. Boasting an impressive agenda with more than 300 speakers participating from 74 countries, the event is EMEA’s largest and most comprehensive Cloud event.

For more information, to plan your visit, to view the full event programme, or to register for the event, please visit www.cloudwf.com or call +44 (0)207 017 5506. Alternatively, keep up to date with the event on Twitter @CloudWSeries or using #CloudWF.

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Cloud World Forum Addresses the Evolving Role of the CIO

London, 18 March 2014 – In an increasingly digital world the Cloud era presents a wealth of opportunity to economies, enterprises and individuals around the globe. At an executive level, Cloud is having a profound effect on the role of CIOs, whose corporate responsibilities are evolving as their companies fight to stay ahead of their competitors and maintain the pace of innovation. This issue will be addressed at this year’s sixth annual Cloud World Forum, where some of the industry’s most notable CIOs will headline as speakers.

In a report by the McKinsey Global Institute, Cloud is listed as one of 12 technologies with the potential to drive massive economic transformations and disruptions in the coming years[1]. As a huge driver of potential growth, CIOs have to hone new skills and learn how best to harness the power of Cloud.

“The up-and-coming role of Chief Digital Officer (CDO) exemplifies the convergence between technology and business,” said Laurent Lachal, Senior Analyst at Ovum, in a recent report[2].  “Many CxOs, irrespective of their background, be it IT (CIO), marketing (CMO), or finance (CFO), can potentially fulfill it, with CDOs increasingly regarded as “CEOs in waiting”. In this context, there is a tendency to describe the role as the object of a war between CIOs and other CxOs. Similarly, when it comes to the control of IT budgets, many like to pin CIOs against other CxOs, particularly CMOs. What digital enterprises need is not CxOs battling over roles, budgets, or strategies, but CxOs with both a business and an IT background coordinating their IT investments and strategies.”

As part of the conference agenda on day one, a panel discussion will take place entitled ‘Redefining the role of the CIO in the era of the Cloud’. Among the issues examined by the panel, are: what the CIO role means today if many of the decisions to use Cloud/IT technologies are made by other departments, the rise of Shadow IT and its impact on Data Centre operations and the impact that is needed on contracts and security governance to contain and liberate employees and partnerships, as well as control performance, compliance risks and cyber threats.

Georgios Kipouros, Head of Production, Cloud World Series, said: “Cloud offers huge potential, but like any transformative technology it also presents its challenges too. Aside from the technological implications it’s also drastically altering business operations and responsibilities at managerial level. Organisations have to move faster to keep up with the competitiveness that’s enabled by the Cloud and not fall prey to more forward-thinking companies – and the role of the CIO is central to doing that. This is a hot topic in the industry and the Cloud World Forum presents the perfect platform for the industry’s leaders to gather and debate the issue.”

The Cloud World Forum conference and exhibition will take place on 17-18 June 2014, at the Olympia National Hall, London, UK. As EMEA’s largest Cloud event it boasts the industry’s most comprehensive agenda, with more than 240 speakers participating from 74 countries. The latest advances in Cloud and IT technologies will be unveiled and the show features the only agenda in the industry led by Cloud end-users including large and medium sized enterprises, public sector organisations, online players, regulators, telcos and analysts.

2014’s event will explore the latest in the field of SaaS, channel, virtualisation, security, OpenStack, Big Data and much more. It will also see the launch of a dedicated theatre on Enterprise Mobility and BYOx.

Cloud World Forum 2014 has already received unprecedented industry support from the leading Cloud solution providers, including: HP, Microsoft, Intel, Salesforce, Google, IBM, Rackspace and AWS.

The event will be co-located with Big Data World Congress and Enterprise Apps World, and the event will also benefit from the introduction of a more engaging, interactive programme including innovative learning formats such as hands-on labs, live demos and brainstorming sessions throughout all theatres and co-located events.

To view the full event programme and register for Cloud World Forum, please visit www.cloudwf.com or call +44 (0)207 017 5506. Alternatively, keep up to date with the event on Twitter @CloudWSeries or using #CloudWF.

ENDS

About Cloud World Forum
Cloud World Forum is EMEA’s leading Cloud event with the industry’s most comprehensive agenda of all things Cloud. Over 8000 delegates come from more than 70 countries around the world to meet the industry’s leading solution providers. Now celebrating its sixth year, the show gathers the pivotal payers of the Cloud revolution and features 12 theatres led by Cloud end-users. More than 300 speakers from multinationals, SMEs, public sector organisations, online players, regulators, telcos and analysts are set to take the floor in engaging, thought-provoking keynotes, hands-on labs, brainstorming sessions and live demos over two days.

About Informa Telecoms & Media
Informa Telecoms and Media (www.informatandm.com) organises more than 120 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.

For media information please contact Dana Corson at dana.corson@proactive-pr.com, Holly Tyrrell at holly.tyrrell@proactive-pr.com or Matthew Dunkling at matthew.dunkling@proactive-pr.com. Alternatively call on +44 1636 812152.

Intel introduces a slew of datacentre technologies for cloud service providers

Intel-ChipIn a bid to entrench its technology further into hyper-scale datacentres, Intel on Wednesday showcased chip innovations that will see the manufacturer turn up the heat on rivals AMD and ARM for the datacentres of cloud service providers.

At a media event on Wednesday, Intel’s Diane Bryant, senior vice president and general manager of the datacentre and connected systems group introduced the company’s long anticipated successor to the first generation 64-bit Atom processor, the Atom C2000, the first product family based on Intel’s “Silvermont” micro-architecture and developed using a 22nm process.

Intel says it will be delivering 13 customised Atom processors that will be optimised for specific light weight workloads including dedicated hosted, distributed caching and content delivery. The chips will feature up to eight cores, a range of 6 to 20 watts TDP (Thermal Design Power), integrated Ethernet and support up to 64 GB of memory, and the company says the performance will be between four to eight times what the previous generation delivered.

Alongside the launch of the Atom product family Intel also introduced an optical fibre and silicon photonics connector it worked on with Corning which delivers 1.6Tbps of bandwidth, and an entry-level microserver-optimised switch that when combined with the integrated Ethernet controller on the new Atom chips can be used to create software defined networking solutions for datacentres.

“As the world becomes more and more mobile, the pressure to support billions of devices and users is changing the very composition of datacentres,” Bryant said. “From leadership in silicon and SoC design to rack architecture and software enabling, Intel is providing the key innovations that original equipment manufacturers, telecommunications equipment makers and cloud service providers require to build the datacentres of the future.”

The new chip designs and product offerings will give Intel the opportunity to expand into the cold storage and networking markets, the latter being highlighted by Intel’s recent partnership with Ericsson to get its Atom-based switches into the cloud systems solutions it sells to telcos.

Moreover, the company’s move to integrate all three communication workloads – storage, processing and networking – onto the single chip shows the company is serious about staying ahead of its competitors ARM and AMD (and IBM) when it comes to keeping its technology well entrenched in the datacentres of cloud service providers. HPC datacentres require flexibility – particularly as their architectures move towards the software-defined everything model, and it will be interesting to see how Intel’s competitors respond when the company begins using a 14nm process next year; AMD’s 64-bit ARM-based server chips, code-named “Seattle,” are due out in Q1 2014.

It will also be interesting to see whether Intel’s move into the networking space ruffles Cisco’s feathers.

September 5, 2013  Written by Jonathan Brandon for Business Cloud News.

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Big Data World Congress News…

Discover the business value of Big Data at the Big Data World Congress taking place on 3- 4 December 2013, at The Westin Grand Munich, Munich, Germany : FREE EXPO PASS

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