Posts tagged ‘cloud world forum 2014’

Cloud World Forum Propels Cloud Industry into New Era

CLOUD-WF-LogoLondon, 27 June 2014 – EMEA’s leading Cloud event, Cloud World Forum, thrust Cloud into the spotlight once again last week with thousands of visitors, over 300 speakers and the industry’s top providers converging on the Olympia National in London and driving the most comprehensive agenda in the Cloud market.

This year the event was co-located with Big Data World Congress and Enterprise Apps World. Big Data World Congress saw Watson supercomputer demos, courtesy of IBM, insights into the use of Big Data in weather and climate forecasting from the Met Office, data analytics in the gaming industry, care of Mediatonic and a case study on data infrastructure at Spotify, delivered by Wouter de Bie, Team Lead Data Infrastructure, Spotify.

The evolving role of the CIO came into focus on Day One of the Cloud World Forum conference, with a panel discussion titled ‘Redefining the role of the CIO in the era of the Cloud’, which examined the increasingly hot topic of how Cloud is effecting the role and responsibilities of CIOs as companies fight to stay ahead of their competitors and maintain the pace of innovation.

The event boasted an impressive line-up of the industry’s technology giants including: Intel, Oracle, HP, Dell, Google and Microsoft and it also featured an exclusive C-level keynote Future Cloud Theatre, with CIOs and CTOs from leading end-users, such as: Coca Cola, UEFA, BBC, BMW, Marks & Spencer, UBS, CERN and Lufthansa.

Onyeka Nchege, CIO at Coca Cola Bottling Co. Consolidated, gave a keynote presentation called, ‘Open Happiness in the Cloud: Taking a 100 year old traditional brick & mortar organization to the Cloud’ – discussing culture and the impact of high expectations, leveraging the workforce and managing the technology rush. Nchege also discussed how the company has started to move its non mission-critical systems to a private Cloud with plans to move everything off-premise within five years.

This year’s Cloud World Series Awards winners were also crowned as part of the event. Judged by world class experts in Cloud Computing, the winners were announced in six categories encompassing: Best Cloud Service, Best Cloud Application, Best Cloud Platform, Best Cloud Security Solution, Best Cloud Data Centre & Storage Solution and Best Big Data Analytics Solution. The full list of winners can be found

Ewa Campbell, Head of Marketing, Cloud World Series, said: “2014 was a real success for the Cloud World Forum. We had a strong and diverse conference agenda and there was a fantastic buzz on the show floor throughout the event. We’ve received some really positive feedback since, from visitors, speakers and participating companies and are already looking forward to making 2015’s event even better than this one.”

Following the success of this year’s event, Informa Telecoms & Media can confirm that Cloud World Forum will take place at the Olympia Grand in London for 2015. The dates for next year are 24-25 June 2015. For further information, visit Alternatively, keep up to date with the event on Twitter using @CloudWSeries or #CloudWF, to gain exclusive previews ahead of 2015’s conference and exhibition.

ENDS (more…)

Tech Giants Drive the Agenda at Cloud World Forum

Tech Giants Drive the Agenda at Cloud World Forum

London, 21 May 2014 – Technology giants, Intel, Oracle, HP, Dell, Google and Microsoft are among the industry elite converging in London next month for the sixth annual Cloud World Forum event. The conference and exhibition provides the perfect platform to explore the transformation of the IT industry by Cloud computing.

Day One of the Future Cloud track will see Kerry Bailey, SVP HP Cloud, HP, look at what is grounded for the enterprise after eight years of Cloud, followed by Jason Zander, the Corporate Vice President of the Microsoft Azure team at Microsoft, who will discuss the impact of the Cloud first, mobile first transformation of IT. Joining the line-up is Bob Evans, SVP, Oracle, who will discuss the top ten myths about Cloud computing and Robert Crooke, Corporate VP and General Manager of the NVM Solutions Group at Intel, who will assess the future of storage enabling transformational change in Cloud computing. Media is invited to join a technical workshop during the event on storage solutions at the Intel booth.

Intel’s General Manager of Software Defined Infrastructure, Jonathan Donaldson, will speak on Day Two about re-imagining the data centre for a services led world, followed by a masterclass on the next steps in monetising the Cloud from Barak Regev, Head of EMEA Cloud Platform at Google. Google Enterprise will also be hosting a free theatre with hands-on labs and enterprise case studies.

“The ability to innovate will determine Europe’s economic status.  Cloud speeds innovation, gives organisations flexibility to tap spare capacity with limited waste and rapidly assemble new market opportunities,” said Xavier Poisson-Gouyou Beauchamps, EMEA Vice-President for Cloud, Hewlett-Packard.  “Cloud adoption will continue to grow until it becomes the standard for businesses and individuals.  HP is investing more than $1 billion in new Cloud services and portfolio under its newly branded HP Helion cloud portfolio, which enables organisations to build, manage and consume workloads in hybrid IT environments, with a choice of SLA as needed by Enterprise grade Cloud solutions.”

Dell will take part in the Transforming Cloud track on Day One with a look at adding value as a Cloud integrator from Nick Hyner, Director Cloud Services EMEA.

Mr Hyner said: “CXO’s need to act as Chief Innovation Officers, reacting quickly to business problems to provide applications on the right platforms for contrasting business needs.  Dell believes these enterprise drivers direct the future of IT service delivery increasingly towards a value added integrator model enabled by Cloud.”

Microsoft has a strong presence in the Strategic track, Chaired by Rob Fraser, Microsoft’s UK Cloud CTO. Mark Russinovich, Microsoft’s renowned Technical Fellow, will lead a Firestarter session examining Cloud and scale, providing insights into how Microsoft is building its platform for a Cloud future, and there will be a Microsoft Client Brainstorming Panel exploring the lessons learned and key strategies in moving to the Cloud.

“Microsoft’s commitment to help  businesses succeed in a mobile-first, cloud-first world is underlined by the need to understand the future that Cloud is defining for companies of all sizes from startups to the largest enterprises.  We’re proud to be key partners of Cloud World Forum as it’s a vital platform to connect with businesses and help them drive competitive advantage from cloud adoption” said Rob Fraser, Chief Technology Officer, Cloud, Microsoft UK.

Ewan Dalton, an Internet of Things specialist at Microsoft, will give a session providing a guide to the “Internet of Things” as part of the Transforming Cloud track and Rob Craft, Senior Director, Cloud Strategy, Microsoft, will deliver a masterclass on the Open Cloud.

“While Cloud computing has made huge strides in the past year toward becoming a mainstream business tool, lots of  half-truths, mistruths, and good old-fashioned falsehoods are still swirling around with regard to the Cloud’s place in the enterprise,” said Bob Evans, Senior Vice President, Oracle Corporation. “Seeing past these myths is critical to making the right decisions about whether, when, and how to adopt Cloud-based solutions. That’s why I’ll be talking about them – the top 10 Cloud computing myths that we’d like to dispel.”

Oracle and Microsoft UK will also take part in the event’s co-located Big Data World Congress agenda, a one-stop-shop for harvesting the power of infinite data. Microsoft’s Dave Coplin will present “The Rise of the Humans”, his vision for the impact of big data & machine intelligence on our lives.

The technology giants have been at the forefront of the evolution of Cloud and will also be showcasing their latest innovations on the show floor, joining over 250 companies as part of the event’s world-class exhibition.

The Cloud World Forum will take place on 17-18 June 2014, at the Olympia National, London, UK. Boasting an impressive agenda with more than 300 speakers participating from 74 countries, the event is EMEA’s largest and most comprehensive Cloud event.

For more information, to plan your visit, to view the full event programme, or to register for the event, please visit or call +44 (0)207 017 5506. Alternatively, keep up to date with the event on Twitter @CloudWSeries or using #CloudWF.


Moving to the Cloud? Don’t Leave your Sales Channel Behind #cloudwf @servicesourceEU

Moving to a cloud-based business model requires an internal, cultural shift in how you think about your customers.

But for many businesses moving to the cloud, the internal cultural shift is only part of the equation. If you rely on your channel partners for a significant percentage of your revenue, then you need to bring the channel along with you as you shift.

Are your channel partners cloud-ready?

Do your channel partners have what it takes to support a cloud-based sales model, in which your customer is ‘buying’ your solution with every subscription payment? Do they understand the shift in customer relationship that this new model requires?

Your shift to the cloud may spur the need for new channel partners. Perhaps you need to partner with other businesses to extend your geographic or vertical market reach.  For both existing and new partners, you need to understand how they handle cloud subscription sales and renewals.

You might ask them the following questions:

  • Do you dedicate time and staff to recurring sales/renewals?
  • Do you train staff on the specific techniques for successful renewals?
  • What metrics do you track for renewals?

Supporting your channel for cloud renewals

Choosing the right channel partners is only the first step – you also have to make sure that you’re giving them adequate support for success in a cloud-based sales model.

Are your “channel support” efforts today limited to sending an occasional email about revenue opportunities? Do you throw in a price list or quote tool for good measure? This isn’t going to be enough in the high-touch world of cloud-based sales, where you’re always selling the next subscription renewals and demonstrating value is essential.

As you and your channel partners make the transition to a cloud-based delivery model, you’ll need to work closely together to get visibility into your customers:

  • Who’s using the software within the company?
  • What kind of adoption are they experiencing?
  • Is it delivering value?
  • How vulnerable is the account to competitors?

You’ll need to provide channel partners with the customer data they need to focus on the customer needs. Conversely, you’ll need channel partners to report any potential service issues or unmet needs, so you can keep the customer on track for continuous renewals.

And if you work with multiple channel partners, benchmark how they’re doing (think channel scorecards) and share the insights necessary to help everyone be more successful.

Provided by: ServiceSource

Hear more from ServiceSource at the Cloud World Forum 2014.


A Cloud on the Horizon and a Fork in the Road – Pt.2 #clouldwf @ServiceSourceEU

A Practical Guide to Transition your Business into the Cloud – Pt.2

Martin Moran, Executive VP Global Selling Services, ServiceSource

In part one of our series we looked at the challenge of cloud transformation, and asked the question of whether traditional technology companies are ready to become successful SaaS enterprises. Here we explore what a successful SaaS company looks like in our new cloud economy.

New business models and changing mindsets

The cloud throws a sizable monkey wrench into an entrenched business model – and culture – that’s comfortably thrived for over two decades. In a premise-world, customers buy hardware or software and receive ongoing support from the IT vendor through yearly payments – based upon typically 18-20 percent of the list price of their total spend.

In today’s pay-as-you-go, cloud, or subscription economy, companies focus less on selling discrete “things” and more on gaining longstanding customers and recurring revenue.   IT vendors aren’t the only industries and companies affected by this shift. Companies such as Netflix, Spotify and Zipcar are redefining how entertainment, music and rental cars are consumed.

Realigning and reorienting to a new business model creates significant ripple effect across a company. As seen in Figure 1, the business drivers for a subscription or cloud model are markedly different than traditional premise-based hardware and software.

Figure 1: Renewals vs. Subscription business challenges

Upon initial sale of a solution, premise-based software /hardware vendors move to the “next big opportunity” and rely upon their renewal revenue stream – which is typically the lifeblood of the earnings model. This model is characterised by consistency, high profit margins and aligned with key customer satisfaction metrics. Vendors will offer varying levels of service associated with upgrades, bug fixes and support in return for a yearly annuity payment from the customer. Typically, IT vendors make 40 percent of their revenues and 40 – 50 percent of their profits from hardware and software renewals.

In a cloud/subscription model, preventing churn – not new product sales or renewals – drives the business. Since companies can easily swap vendors in the cloud, SaaS providers are always at risk of imminent replacement. As such, subscription models must demonstrate value – early and often – and drive increased adoption. End-users that derive real utility and value from the cloud service become engaged customers and open to additional functionality provided by upgrade modules.

Even across SaaS companies, differences managing churn exist (see figure 2). For example, enterprise SaaS companies providing ERP and CRM capabilities, the primary challenge is managing eventual churn over an extended period of time, requiring deeper discovery into adoption and utilisation rates. For the utility SaaS vendors providing lightweight services such as collaboration, immediate churn is the primary focus.

As such, the utility SaaS vendors require immediate utilisation and segmentation analytics combined with more frequent customer touch points. To maximise recurring revenue with a focus on preventing churn, SaaS vendors are now faced with a host of unique challenges not typically seen within a premise-based world.


  1. Responding to a more demanding customer base: Premise-based customers have invested a lot in time and money in their hardware, and software deployments – swapping out vendors also takes significant time and expense. Contrast this scenario with the lower switching costs and reduced time associated with a SaaS deployment. As a result, SaaS providers must demonstrate continuous innovation and rapidly respond to customer needs.
  2. Focusing exclusively on adoption: For a SaaS company, closing the sale is only half of the battle. To protect the recurring revenue stream associated with any new sale, the SaaS vendor must now ensure frequent utilisation and value-recognition from the customer.
  3. Gaining more insight from the customer base, more often: SaaS applications allow vendors to capture more data on end user. This day-to-day data becomes a strategic component to manage the customer relationship and associated recurring revenue streams.
  4. Using data to be able to predict churn before it happens: Using customer data, SaaS vendors need predictive analytics and insight. With an accurate picture of the customer base – including “early warning” systems when customers are unhappy – SaaS vendors can better prevent churn and attrition while maximising recurring revenue.

In our final blog we will look at how to successfully transform, compete, and succeed in the Cloud – from fostering a new culture, proper data management and best practices.

8 Reasons Why Colocation Makes Sense For Your Business #cloudwf

In the build up to the Cloud World Forum 2014 Datacenters.Pro have released an article outlining 8 Reasons Why Colocation Makes Sense For Your Business!


Colocation means you can host data off-site in a specially created data centre. You can ensure that your data is secured and protected by using the data centre rack space and security measures by paying monthly rentals. Businesses can also thus secure their clients’ data. Use of power, environmental controls and connectivity are just some of the features offered by data centre services. In fact here are eight great benefits of Colocation that you can look forward to.

Increased security and up-time

All business owners, especially those who are trusted with the data of their customers, have to keep data security and up-time at the top of their priority list. When you opt for a colocation data centre, you ensure that you get best, professional quality virtual and physical security solutions that are already in place. Hence you have a peace of mind regarding the security of your data. Colocation providers also have solid infrastructure, which means downtime can be low and you can boost up-time.


Internal data centres often lead to space constraints, which are avoided with colocations. Hence businesses can look forward to flexibility in their functioning. You can use a secure Internet link to access data with the company’s permission. Since your servers are stored off-site, your internal networks are easily available for more important needs of your business. Always remember that data centres only function as well as the business values and goals that power them.

Power Redundancy

Installing power redundancy on-site can be an extremely expensive proposition and there’s the risk of losing power to servers. But these needs are already taken care of in case of colocations; you simply have to plug in your servers. They will be protected by state of the art UPS and diesel generator backup systems right from day one. The systems used by data centres are known to have a capacity that can power villages for days; hence you can function for number of days when there is no power. Moreover, a reputed data centre will also ensure that there is a backup system for a backup system.

Cost savings

Colocations help you save substantial amounts of money for your company. Simply moving to an off-site data centre can reduce your IT costs considerably. You don’t have to worry about equipping or managing an on-site data centre and there will be no staff related costs either. Instead you pay a set monthly rental to the professional service, which helps you allocate your budgets a lot better. And for no extra cost you can make the most of the top of the line equipment.

Enhanced performance, speed and connectivity

Moving to a colocation site can make a huge difference to the overall performance of your system. These facilities can bring you the best Internet solutions and power rates, and that’s why you get good value for your money. Redundant networks and web services mean there is no or hardly any downtime while your connections remain responsive, fast and completely secure too.

Colocation grows with the business

You have to understand that as your business grows, so do your data storage needs. But that doesn’t have to mean you have to worry about setting up bigger infrastructure or hire more staff members. You can simply ask the professional service you have hired to offer you more space. As your business grows, you will have flexibly growing data storage solutions too.

Expert Management

Professional data centres are managed by qualified experts who have access to the latest monitoring tools. If there are technical or environmental factors that need to be looked into urgently, the concerned people will be alerted at the earliest. This type of high level of monitoring can ensure that problems are recognized even before they occur and blow out of proportion. You just can’t get this kind of monitoring in case of on-site data and often you realize that there is a problem when it’s too late and your equipment is offline.

Integrated support

When you are working out your colocation contract, you have to make sure that you get access to an on-site support team from your chosen service provider. This highly skilled professional team can work with your own support team, thus bringing you the best. Many of the renowned data centre service providers are well aware of the importance of support, which is considered to be a key deliverable. They will offer best possible support to their clients to ensure that they stay for long term.


Effective management and downtime mitigation are taken quite seriously by data centre companies because they could be faced with huge penalties in case there are any outages. There are stringent SLAs in place, which keep colocation providers on their toes. As a business if you have data to protect, particularly that of your clients, then you can benefit hugely from these services.

Author Bio

I’m Ramya Raju, a freelance writer/web designer from India. I have an experience of about 8 years in content writing and have worked for top blogs and websites. I’m generally an extrovert; I like photography, anthropology and traveling to different countries to learn the culture and living of the local inhabitants.

Contact: Ramya Raju


Oracle’s Bob Evans on marketing and technology #cloudwf

Cloud World Forum Speaker and IT giant Oracle’s chief communications officer, Bob Evans, discusses why marketing is skewing away from the technology and towards its benefits.

Read his interview with Marketing Week below!

bob_evan_460“Oracle is at its heart a hardcore technology company,” says Bob Evans, the IT giant’s chief communications officer. After 35 years of building databases, the company is in the midst of changing its marketing focus to create awareness of how its products can be applied to business.

Oracle’s target market is changing too, comprising not just computer technicians but professionals from many other business areas.

Moving to communicate with new audiences outside the traditional IT customer base is not an unusual journey for business-to-business (B2B) technology companies. The largest – by profit, turnover and market capitalisation – is IBM, which has been trying to shift perceptions through its Smarter Planet campaign. The aim is to emphasise the effects of technology on the world.

Financially, it has not worked well of late for IBM. Profits and revenue both shrank in the year to December 2013, while this year’s first-quarter results disappointed stock markets, with revenue down 4 per cent on the same period last year. Oracle’s corresponding figures were up for its most recent quarterly results, though they were also short of analyst expectations.

Oracle does not have IBM’s size or brand value – Millward Brown’s BrandZ ranking of the world’s most valuable brands put the two at 35th and 3rd respectively in 2013. Business software provider SAP also outshined Oracle, at 19th place, despite being a smaller company. However, Evans believes Oracle has a distinctive selling point in helping its business customers adapt to today’s new global business environment “at every level”.

Click here to view the full interview!

Hear more from Oracle at this year’s Cloud World Forum 2014!


Cloud World Forum 2014: Who will you meet? #CloudWF

8000+ delegates come from 70+ countries to meet 150+
of the leading solution providers at our global expo at Olympia National Hall in London. Find out who they are:

Industry Breakdown:


Buyer Breakdown:


Job Level Breakdown:


The Cloud World Forum is relevant to all of the below and more titles:


Here’s a sample of 2013 companies in attendance:


Visit for more infrmation!

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