Posts tagged ‘Telco Cloud Forum’

Exclusive Q&A with Phil Twist, VP, Networks Portfolio Marketing, Nokia

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Phil Twist is Vice President for Networks Portfolio Marketing at Nokia and is speaking at Telco Cloud Forum about “Cloud RAN – the next step towards 5G” at 15:30 on 28th April at Radisson Blu Portman in London. In this presentation Phil will talk about how the Cloud RAN architecture will be one of the foundations for the development of the 5G networks. Phil will also share some results of Nokia’s latest activities in the Cloud RAN domain.

 

The Interview…

What is the latest telco cloud project you are working on? 

There is for sure a lot going on right now but I would like to highlight the work he have been doing to make Cloud RAN a viable option for the future and one of the foundations for 5G. As we all know so far the discussion on Telco Cloud has been heavily centered on Core, which is natural due to the immediate gains we can achieve in this domain. However, we cannot lose sight of the additional flexibility and even potential savings that can be achieved when we start to move part of the radio baseband processing into the cloud as well. At Nokia we came up with a layered architecture for Cloud RAN that allows us to reutilize the existing radio network resources, by “cloudifying” then, and also build additional baseband processing capacity on top of a data center infrastructure. With this we can guarantee that processing capacity will always be available wherever it is needed, following the traffic demand. I will be talking about this on my presentation at the event. Of course this is for now an architecture proposal, but the success we have been obtaining in our PoCs with some of our customers are an assurance that sooner than later this concept will turn into a reality in operator’s networks. 

What telcos need to work on to provide best-in-class cloud? 

It is important to keep in mind that while we are focusing on bringing to the telco market the advancements that the IT world achieved with cloud computing, we cannot lose sight of the fact that the requirements are different and much more stringent for telcos. Thus it is important that we bridge this existing gap between what the IT cloud can offer and the requirements of the telco world via more efficient solutions and a network architecture that supports these requirements. Two examples to illustrate this point, most traditional telco applications are extremely latency-sensitive and very data intensive. If we implement a very centralized telco cloud architecture, following the IT cloud concept, we will end up with higher latencies than acceptable and a huge load on the operator backhaul. This means a lot of costs due to all this traffic flowing on the network and even potential technical problems due to latency levels higher than required. To avoid these problems, and others, the telco cloud architecture will have to be much more distributed than a traditional IT cloud. So, instead of a few huge data centers, operators will require more data centers of potentially smaller sizes.

This is just an example of how the requirements are different, and I believe that telcos have to keep in mind that the telco cloud will not be a verbatim copy of the IT clouds. It will require some specific characteristics and the whole industry has to be ready to fulfill those requirements.

What do you think is going to be the next big ‘thing’ in the telco cloud market? 

It seems that 2015 will be the year of Cloud Management. So far the industry has focused on bringing VNFs to the market and we can say that we have achieved a significant degree of success on this. Now it is time to jump from virtualization discussions into more comprehensive Cloud implementations, which necessarily include a wider utilization of Cloud management solutions. So, we will see more launches and implementation cases covering VNF Managers, Orchestrators and even hybrid OSS systems, which are important to guarantee a holistic view of the networks that will combine traditional and cloud elements and ensure ‘telco-grade’ availability and performance.

What is your favourite book or film about the future of technologies?

I don’t have a favourite book – I prefer to see the crowd-source future of technology as it appears in the internet far faster than a snapshot in time captured in a book…

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Phil Twist will be speaking at Telco Cloud Forum about “Cloud RAN – the next step towards 5G” at 15:30 on 28th April at Radisson Blu Portman in London.

 

TeliaSonera CCO says operators have two choices: dumb pipe or ‘next gen telco’ #telcocloud

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TeliaSonera’s chief commercial officer Hélène Barnekow told BCN sister publication Telecoms.com that operators can either remain the provider of dumb pipes or become a ‘next gen telco’ as the industry continues to change to a more software and services driven, converged market.    

Barnekow: Operators need to embrace a more
software-defined, cloud-centric world

While technology innovation is playing its role in the changing face of the industry, Barnekow says the real driver of the transformation is the customer. “The [industry] landscape is changing very quickly, and I actually try to frame that change from two angels,” she says. “One is from the customers’ point of view because it’s not that technology is driving customers, customers are driving us.”

“Their expectations are increasing so quickly that it’s actually mind-boggling, and of course this is because technology has enabled them to do things they couldn’t do before so they can put higher demands on us. But their expectations on us [operators] keeping them connected all the time, seamlessly, always-on, making it easier and easier to stream, to download things are constantly increasing.”

According to Barnekow, increasing demands for data and the industry becoming more saturated with IT, as well as the emergence of IoT and M2M are blurring the lines between sectors and changing the traditional telco. She says this leaves operators with one of two choices. “I think you almost have two choices as an operator: either you say that you can be very, very efficient with pipes and that somebody else can deal with all of that and you’re going to have the lowest cost and the best quality on my pipe, transmit as much data as possible.”

“Or you say you want to be a value-added provider to your customers and then you want to be very customer-focused and provide the customer with what they want. We’ve decided to be the second, and we call that the next-generation telco.”

With this in mind, TeliaSonera has put in place a two-tiered strategy, first announced at the operator’s Capital Markets Day in September. Under this strategy the telco says it focuses on enhancing the core business on one hand and on the other exploring opportunities close to the core, including IoT/M2M, music, mobile financial services, TV and security.

While OTT partnerships play an important role for TeliaSonera, with Barnekow especially emphasising its collaboration with Spotify, the operator has also launched an OTT TV service of its own in Finland and Denmark in December, with other markets set to follow.

“We’ve had a pay-TV offer in Sweden, Denmark, Finland, Estonia and Lithuania for quite some time. Originally it has of course been very much linked to our fibre business, and of course it’s an attractive offer with 1.5 million subscribers. This is a healthy business for us and an important one, but the way in which consumers consume TV services is changing and OTT TV is definitely accelerating.”

Barnekow says she’s confident in TeliaSonera’s ability to compete against such service providers as Netflix, claiming being able to deliver local-language content is one important factor, along with subscribers being able to have the service under the same account as mobile subscription. “We have noticed that local language content for kids is especially attractive to customers,” she says.

TeliaSonera operates in the Nordics and Baltics, as well as in the emerging Eurasian region (Kazakhstan, Azerbaijan, Georgia, Moldova, Tajikistan, Uzbekistan and Nepal), and although none of these markets have yet fully embraced convergent offerings, Barnekow says this is very close to happening in the mature markets in Europe.

“These [Spotify and the OTT TV offer] are the first steps we’ve taken [towards convergence] and we will build on that. What we do believe is that convergence becomes very, very important part of our strategy of our core offering. Especially for the more mature markets like Sweden and Finland, but also Estonia which is very much at the fore-front. We are working on it [convergent offering] as we speak, we haven’t launched it yet but we’re very close to.”

Source: Business Cloud News

_______________________________________________________________________________________imageedit_14_3273410547Join Speaker David Andreasson, Head of Product and Technology from TeliaSonera at the Telco Cloud Forum taking place in London on 27-29 April 2015.

Registration is free of charge for telecom operators and enterprises.

Free exhibition open to all!

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Dell bolsters cloud programme with NTT Com partnership #telcocloud

Source: Business Cloud News

Dell and NTT Com have announced a partnership that will see the latter join the former’s cloud service provider programme, with NTT’s cloud services being made available to Dell customers globally.

It has been about two years since Dell announced it would dump its public cloud strategy, instead choosing to develop partnerships with other leading public cloud providers and give customers a coherent set of tools (Enstratius) to help them deploy and manage workloads across those platforms.

This week the company added NTT Com’s enterprise cloud service platform, which has a stronger presence in Asia among other geos – excluding the other cloud providers NTT Com and its parent own; all told the NTT Group has datacentres in close to 200 countries.

The NTT Com platform is deployed on datacentres in 13 cities across 10 countries and 3 continents.

Nick Hyner, director of cloud services for EMEA at Dell said: “Partnering with NTT is a good strategic move for us, as it allows our customers to quickly tap into emerging markets and reap the benefits of a truly global cloud service. NTT will complement our Cloud Services Partner Program with its vertical expertise and extensive capability to manage a range of Cloud Infrastructure and Applications, along with its significant geographic reach.”

Damian Skendrovic, vice president of cloud services, NTT Europe said Dell adds value in the partnership with its hardware expertise, and by helping customers grapple with the cloud service brokerage component, which can be quite complex.

NTT Group hit the ground running this year with big plans to grow its cloud businesses. DimensionData, a South African cloud service provider owned by the company said it plans to hire over 300 datacentre operations and architecture specialists over the next 18 months. And just last week NTT Com moved to bolster its cloud and colocation presence in Germany and Austria with the acquisition of e-shelter.


Hear more about Telco Cloud at the Telco Cloud Forum, taking place on 27th – 29th April at Radisson Blu Portman in London!

REGISTER YOUR FREE PASS HERE.

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Telstra: Companies buying from too many cloud vendors, adding complexity #telcocloud

Source: Business Cloud News

Enterprises are buying their cloud services from too many vendors, which is creating unnecessary complexity and slowing time to market, according to recently published research from Australian telco Telstra.

A report commissioned by Telstra which surveyed 675 IT decision makers from multinational organisations in the US, UK, Singapore, Hong Kong, and Australia suggests 72 per cent of IT decision makers would prefer a single provider or broker for all of their cloud services rather than go through the challenge of managing multiple vendors.

But a majority of respondents claimed to contract with at least three vendors for their cloud services, something Telstra said adds unnecessary complexity when integrating and running those services.

“We are living in a buyers’ market and our research suggests that in an effort to satisfy diverse customer expectations, many businesses initially turn to multiple cloud vendors to meet their various infrastructure needs. The result can be a complex cloud environment that is hard for the business to manage, integrate and control,” said Martin Bishop, head of network, applications & services, Telstra Global Enterprise & Services, the enterprise IT-focused subsidiary of the Australian telecoms giant.

“Despite this, our research also reveals that pooling resources into a single private cloud isn’t the ideal end-state either, with the majority of IT decision makers arguing this model fails to deliver the flexibility required for the varying types of processes, services and workloads that global companies must support.”

“Many organisations today want the capability to host data offshore to support business growth and as evidenced in our research, see value in working with providers who are familiar with the various regulation, governance and legal considerations across the multiple markets they operate in,” Bishop added.

The report also show adoption of infrastructure-as-a-service also varies widely by industry, with manufacturing (61 per cent), professional services (54 per cent), and the finance and insurance sectors (46 per cent) most likely to be using the technology. The higher education sector has been the least likely to adopt IaaS, with more than a quarter (27 per cent) having no implementation plans at this stage.

Join the Telco Cloud Forum taking place in London on 27-29 April 2015.

Registration is free of charge for telecom operators and enterprises.
Free exhibition open to all!

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Telco Cloud Forum pre-conference workshops announcement: Hosts include AppDirect, BCSG Huawei and Intel #telcocloud

Telco Cloud Forum 2015

Pre-conference workshops announced for the 6th Annual Telco Cloud Forum, taking place in London this April.

The Telco Cloud Forum will be opening in London in just 7 weeks. Ensure you secure your free pass today!

Pre-conference workshops are free of charge and available to telecom operators and enterprises only.

If you have already registered, don’t forget to make your selections from the four pre-conference workshops taking place on 27 April from 12.30 -18.00.

For more information click here.

For updates on the conference agenda, please click here.

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Register your interest in the AppDirect pre-conference masterclass

AppDirect workshop summary:

12.30 -15.30: “Building Successful Strategies for Cloud Service Commerce”

More companies than ever before are using cloud-based software and services to power their businesses. In fact, worldwide spending on cloud services is set to grow from $47.4 billion in 2013 to $107 billion in 2017, a CAGR that is five times faster than the IT industry overall. However, launching a cloud service marketplace—and ensuring its success—can be fraught with challenges.

This three-hour workshop, hosted by Cloud Service Commerce industry leader AppDirect, will deliver valuable insights to help you plan, launch, and optimize a cloud service platform. Led by AppDirect co-CEO Daniel Saks, the workshop will explore:

  • Partnering with software vendors
  • Customer segmentation
  • Curating a relevant application catalog
  • Technical and sales best practices
  • Differentiating your Cloud Service offering

Learn about these topics and more from the AppDirect team that has successfully launched marketplaces with Telstra, Samsung, Deutsche Telekom, ADP, and other leading providers.
This workshop will deliver the insights and information you need to take advantage of the Cloud Service Commerce opportunity, giving you the chance to expand your cloud portfolio and increase revenue per customer while delivering the best marketplace customer experience.

Daniel Saks, co-CEO, AppDirect
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BCSG

Register your interest in the BCSG pre-conference masterclass

BCSG workshop summary:
16.00 -18.00: “Driving SMB cloud adoption to deliver business growth plans” 

Case studies and best practices, from a team that has spent over 10 years developing cloud service propositions for small businesses. The workshop will offer insights and experience on what it takes to drive strong cloud adoption from your small business customers and how to build long lasting relationships through ongoing engagement and support.

  • Tailoring a differentiated cloud service proposition for SMB
  • Achieving a seamless and integrated brand experience
  • Making market waves to drive customer awareness
  • Enabling GTM channels to maximise sales volumes
  • Support the customer to grow value
  • Ongoing engagement to build loyalty and lasting relationships

Tim Marsden – Director, Service Providers – BCSG
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HUAWEI

Register your interest in the Huawei pre-conference masterclass

Huawei workshop summary:
16.00 -18.00: Maximise your profits, Value add your services, Generate more revenues and Meeting your Customer’s Needs”

Discover how Huawei’s ICT capabilities can help you to maximise your profits, value add your services and generate more revenues to meet your customers’ needs. This 2.5 hour workshop, hosted by Ronald W. Raffensperger, with his vast global experiences will share the current trends of cloud technologies that brings you to see future business values.

With our Cloud experts, we will bring you through a series of topics such as:

  • Carrier DC Transformation
  • Hybrid Cloud Architecture
  • SDN
  • VDC
  • Openstack and other Cloud technologies that will impact your economic and business endeavor

Ronald Wright Raffensperger, CTO (IT Solutions), Huawei
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INTEL

Register your interest in the Intel pre-conference masterclass

Intel workshop summary:
12.30 -15.30: “Insights into New Approaches to Running Cloud Services”

This half day masterclass led by top industry experts from Intel will provide you with insights into new approaches to running Cloud services.

This subject specific masterclass will give you a unique opportunity to drill down into the details of cloud service provision.

Experts from intel will share their recent experience, knowledge and insights.

More information coming soon…

The Telco Cloud Team.

Telcos voice concerns about taking core networks to the cloud #telcocloud

Telcos voice concerns about taking core networks to the cloud | Business Cloud News

Under threat from companies not traditionally viewed as competitors, telcos are racing to both offer cloud services to end-user customers and tap into the cloud to run core network functions in a bid to make their value propositions more competitive and infrastructure more dynamic. But cloud experts from Orange, Swisscom and AT&T have each voiced concerns around just how capable the sector may be at managing such a bold transformation with existing tools.

Speaking at the OpenStack Summit in Paris on Tuesday, experts from major European and US telecoms firms, all of which are experimenting with using OpenStack to stand up core network services or cloud services for end-users (or both), agreed that existing telecoms industry regulation can pose challenges when introducing NFV and cloud architectures to underpin them.

Toby Ford, AVP cloud technology, strategy and planning at AT&T, which has made some progress in recent months with its NFV experiments and in rolling out its cloud stack, said that the extent to which telcos in the US can virtualise networks is limited in some part by stringent regulations.

“The actual facilities we use have a lot of legal rules we have to apply, so we’re doing a lot of work to work around those as we go forward [with NFV],” he said.

This issue, particularly with respect to security, isn’t altogether dissimilar from what other highly regulated verticals are facing. The key question is how do you as a company demonstrate a virtual appliance is as reliable as physical hardware in terms of resilience, uptime, security, and so forth?

Markus Brunner, head of standardisation in the strategy and innovation department of Swisscom said guaranteeing quality of service, which in some contexts is legislated, is also a key challenge.

“It’s really about guarantees. We have a set of services which require guarantees – legally require certain guarantees,” he said.

(more…)

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