Posts tagged ‘Consumer insights’

Speaker Interview with Dan Senter, Reporting Centre of Excellence Manager, National Grid #bigdataws

dan senter picIn the build up to the Analytics and Big Data Congress taking place in London between 2-3 December, we caught up with Speaker Dan Senter from the National Grid. Read on for his view on the World of Analytics and Big Data!

Dan Senter is Reporting Centre of Excellence Manger for the Shared services division at National Grid, international electricity and gas company based in the UK and northeastern US.  Dan has worked in business intelligence, change management and business transformation for the last 12 years, with specialist training in statistical analysis, data management, lean six sigma and PRINCE 2 project management. Prior to National Grid Dan was Head of Business Intelligence for Balfour Beatty Services amongst other roles there in Operations and Business Improvement and previous to this worked in manufacturing as a Continuous Improvement Coach at Tata Steel and Senior Development Engineer at Outokumpu Stainless. He has an MBA from Nottingham Trent Business School and an MEng in Materials Engineering from Birmingham University.

What has your experience with data analytics been?

I first got into analytics through my involvement in Business Improvement initiatives where I was working in a business implementing Lean methodologies. One of the fundamental elements to Lean is to always manage by fact, which means decisions are made based upon data… As a consequence many of the projects I worked on both started and ended with understanding the data, analysing it and developing ways to empower the business to take better decisions based upon what the data was telling them. Since those very early days at the start of my career working in business improvement I have moved wholly into the space of Business Intelligence working with businesses to improve the way in which they transform their data into meaningful information and enable them to make better quality decisions.

Do you think it is important for organisations to invest in analytics? If yes, why?

In short yes… Many if not all organisations are looking for more ways to understand their customers, their markets, their competitors, their own performance and much more. To do this businesses need the right combination of tools, data and knowledge to complete this analysis. As the volumes of data and speed in which it is being created more work is needed to ensure we focus of the things than can generate most valuable insights.

Why is there a fuzz about agility in Business Intelligence?

BI tends to have a bad name… In many organisations BI has been something owned by IT and ‘done to’ the business using traditional waterfall processes where all requirements are captured upfront to then be subsequently delivered. The nature of BI is that you never really quite know exactly what you need or could have until you start to see some data or transformations of data. Therefore the traditional approaches have ended up with increased and the end products not really fit for purpose. Business intelligence needs to be within the business with IT to support with the tools and the BI team working close to the business in translating requirements to n small deliverable insights. Development should be done following a balance of iterative emergent discovery to help the business use information as soon as it becomes available and feedback to refine future outputs.

More about the event!

The 5th Ananalytics-bd-143x154alytics & Big Data Congress is your ultimate chance to meet and learn from end-user leading organisations. Consumer insights, marketing, analytics, data experts and more are coming together to provide an in-depth business value case for Analytics and Big Data.

An agenda led by practical examples, advice and real world evidence, with an emphasis on engaging content and interactive formats, delivered by experienced market leaders.

Advertisements

Analytics and loyalty by Gilles Ubaghs #bigdataws

Mobile-based loyalty programs, coupons, and other offers are increasingly viewed as the catalyst to help drive the shift to mobile wallet use at the point of sale. However, these services are likely to fall on deaf ears unless wallet providers make use of applied analytics capabilities and offer targeted ….

To download Analytics and loyalty by Gilles Ubaghs, a content piece provided by Ovum, click here.

Ovum content thumbnail

BD-468x60

Analytics & Big Data Europe Congress – Registration now open!

analytics-bd-300x220We are delighted to inform you that registration for the Analytics and Big Data Europe Congress, taking place at the Kensington Close Hotel in London between 2-3 December 2014, is now open. (*Free to attend for Enterprises and Telcos!)

The Analytics & Big Data Europe Congress   is your ultimate chance to meet and learn from end-user leading organisations. Consumer insights, marketing, analytics, data experts and more are coming together to provide an in-depth business value case for Analytics and Big Data.

An agenda led by practical examples, advice and real world evidence, with an emphasis on engaging content and interactive formats, delivered by the experience market leaders.

Download the Draft Agenda here!

www.analyticsandbigdatacongress.com

Network and discuss key challenges and opportunities with industry experts:

  • Best in class methodologies to institutionalise big data analytics in your organisation
  • What is your role in driving a cultural shift to a data driven decision making?
  • Draw actionable consumer insights based on your data analytics capacity
  • Integrate analytics with marketing strategy & CRM to build a loyal, long lasting relationship with your clients
  • Discussing advanced technologies such as the Internet of Things and Machine Learning to your IT strategy and how to monetise on them
  • Evaluate the need for a strong digital presence of the organisation: The Web and Social Media
  • Developing and retaining the hard-to-find expert, talented employees
  • Identify how big data analytics can improve efficiency in different departments through successful case studies

New Methods for CSPs by Claire McCarthy thumbnailFREE Industry related content: New Methods for CSPs by Claire McCarthy

Using data to create and monetize new offers or improve performance and customer engagement has been a focus for communications service providers (CSPs) in the last few years. CSPs have huge data repositories at a network, operational, service, application, and customer level, and use analytics suites to obtain actionable insights…

To download New Methods for CSPs by Claire McCarthy, a content piece provided by Ovum, please click here.

We hope you can join us!

Analytics and Big Data Europe Congress 2014 |  Informa Telecoms & Media
#bigdataws

Tag Cloud

%d bloggers like this: