Posts tagged ‘Oracle’

Case study of Kent County Council #CloudWF

Kent County Council Cuts Time for New Job Postings by 75% and Eases Recruitment for 1,500 Hiring ManagersCapturel

Kent County Council provides a broad range of services to 1.4 million people living in Kent, England. The organization provides services, including social care and health, local transportation and infrastructure, schools and adult education, leisure services, and libraries.


  • CapturelpStreamline recruitment processes throughout the council to improve efficiency, reduce costs, and provide better service to hiring managers and candidates
  • Empower managers to take control of recruitment with a user-friendly system that provides more visibility and control over the recruitment process
  • Improve the candidate experience and speed up onboarding new employees across all council services, from social care workers, though to park rangers, librarians, and civil engineers
  • Implement a flexible system that will enable continuous improvement and offer further development opportunities in line with evolving business requirements


  • Replaced the existing applicant-tracking system with Oracle Talent Acquisition Cloud to drive more efficiency and flexibility through the council’s recruitment process for health and social care, education, leisure services, and local infrastructure employees
  • Cut average time required to create a new job posting by 75%, from four days to just one day
  • Provided flexibility to meet Kent County Council’s diverse range of resourcing activities, from high volume recruitment to specialized campaigns across a vast range of occupations, from social workers through to country park wardens
  • Enabled candidates to track applications on the portal, eliminating the need to use telephone or e-mail communications to check progress, improving the candidate experience, and freeing up council recruitment resources
  • Improved data quality with built-in data validation and check points, saving considerable time and improving accuracy
  • Reduced the number of data fields by one-third and captured information once via online forms, improving data security and reducing manual work-loads and associated costs
  • Enabled manager self-service, speeding the overall recruitment process by enabling more than 1,500 hiring managers to move candidates through stages of recruitment, removing any potential bottlenecks, such as requiring 10 days to arrange an interview
  • Speeded responses to candidates, either by sending out job offers to successful candidates within 24 hours or generating regret letters to unsuccessful candidates immediately, removing previous delays and bottlenecks
  • Speeded onboarding process with automatic requests for an IT account, and by automatically sending an eligibility to work checklist to managers or candidates where applicable, to ensure the organization completes all tasks before the new council employee’s start-date
  • Achieved a streamlined process for onboarding employees, with further efficiencies expected in the future with automatic transfer of employee details from Oracle Talent Acquisition Cloud directly into human resources and payroll systems within Oracle E-Business Suite, eliminating manual processes, speeding time to transfer data, and improving data accuracy
  • Worked with Oracle Platinum Partner Evosys to deliver a smooth implementation and knowledge transfer to enable the council to configure the system in-house as business requirements evolve

Why Oracle

Kent County Council undertook a thorough competitive tender, as required by European law. The council weighed each option according to cost and functionality and narrowed its choices down to three. A point crucial to the selection was that Kent County Council wanted to be able to make changes to the system without bringing in external consultants. Oracle Talent Acquisition Cloud offered this flexibility.

“Oracle Talent Acquisition Cloud outshone all the others in terms of functionality and potential for development,” said Susan Goymer, recruitment manager, Kent County Council.

“Oracle offers incredible support through its product interest groups and the Oracle Knowledge Exchange, which enables us to share experience with other Oracle customers. We also have fantastic support from the Oracle team, which took the time to understand our diverse recruitment requirements,” Susan Goymer said.


CapturelllA dedicated project team from Kent County Council worked with Oracle and Oracle Platinum Partner Evosys to implement Oracle Human Capital Management Cloud. Evosys provided onsite consultancy together with offshore support resulting in almost 24 hour coverage.

The team pushed Oracle Talent Acquisition Cloud live very smoothly and achieved a clear cut-off date to migrate from the old system onto Oracle.

Evosys worked closely with Kent County Council throughout the project, sharing extensive knowledge with the team, providing training, and equipping the council with the resources and expertise to configure the system itself after implementation.

“Evosys spent considerable time with our recruitment team, teaching them how to make changes to Oracle Talent Acquisition Cloud as required. As a result, we now have the expertise and knowledge in-house to configure the system in line with changing business requirements,” Susan Goymer said.


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Less than 3 weeks to go until the Telco Cloud World Forum North America #telcocloud

With only 3 weeks to go until the Telco Cloud World Forum North America  there is still time for you to secure your place!

This event is free for carriers and enterprises. If you do fall into this criteria and still would like the opportunity to meet with senior decision makers from leading carriers, we would be delighted to welcome you to the event; you can register your place online here.

For a refresh about the event and to view the most recent agenda please click here.

Pre-event networking

Next Week! Network with fellow attendees prior to the event with our online networking tool. Available to speakers, sponsors and delegates, this is a fantastic way to initiate introductions, network and set up meetings with participants prior to the event. In addition, post event materials such as speaker presentations will also be available!
Interested in joining us?
Call: +44 (0) 20 7017 5529

Interested in networking?

Are you a Cloud vendor/solution provider looking to share your expertise with our audience? We have a limited number of opportunities remaining to join our bespoke networking events and present your solutions.

For further information, please contact: Matt Williamson, Business Development Manager | +44 (0) 20 7017 5450 |

Ready to scroll through the speaker line-up? – let’s go!

Andy, McInturff, Business Development Director – BT Compute, BT Global Services
David Strom, Analyst, Gigaom
Dennis Bennett, Global Enterprise Account Executive, AT&T
Jack Weixel, Head of Service Provider Markets, Google
James Davis, Senior Analyst – Networks & Media, 451 Research
Jared Alfson, Health IT Engineer, Rural Health Telecom
Jon Summers, SVP of Growth Platforms, AT&T
Kent Landry, Senior Solutions Consultant for Managed Services and Cloud, Windstream
Kevin Burke, General Manager, International, BCSG
Mike, Tighe, Executive Director Data Services, Comcast Business
Mike, Sapien, Principal Analyst, Enterprise Services, Ovum
Paul Congdon, Chair of the Wireless and Mobile Working Group, ONF
Raul Mangalindan, Senior Audit Manager, Bell Canada
Richard Dufty, VP of Worldwide Sales and Strategic Partnerships, AppDirect
Steve Augustino, Partner, Kelley Drye & Warren LLP
Steve Scarlett, Head of Technology, NFV and SDN, NSN
Toby Ford, Assistant Vice President, Information Technology Operations, Strategic Realization, AT&T & Board of Directors, OpenStack Foundation, AT&T
Tom Platt, Commercial Director, BCSG
Adi Mendel, VP Product Management & Marketing, Allot Communications
Arun Rajagopal, Technology Strategy & Architecture Manager, Sprint
Brett Brock, Voice Systems Engineer, Cox Communications
Brian Joe, Manager – Content Planning & Strategy, Verizon
Chris King, Senior Director Product Marketing – Networks & Analytics, Oracle
Chris Liou, Vice President of Network Strategy, Infinera
Donald Keeler, SVP Business Devlopment, Hitachi CTA
Geng Lin, CTO – Corporate Networks, Google
Julius Francis, Director of Product Management – Cloud Applications, BTI Systems
Marian Croak, SVP Domain 2.0 & Advanced Services Deployment, AT&T
Maurizio De Paola, Senior Project Manager – Control Layer Innovation, Telecom Italia
Mike Capuano, Vice President Marketing, Infinera
Mitch Auster, Senior Director Market Development, Ciena
Monica Paolini, Founder and President, Senza Fili Consulting
Ning So, Head of Network Architecture & Mobile Broadband Services, Tata Communications
Omar Baldonado, Manager – Infrastructure Software Engineering, Facebook
Patrick Lopez, Founder & CEO, Core Analysis
Paul Parker-Johnson, Practise Lead – Cloud & Virtual Systems Infrastructure, ACG Research
Shazia Hasnie, Senior Director Network Architecture & Planning, MegaPath
Sriram Natarajan, Senior Researcher, Deutsche Telekom Labs
Stanley Aiyanyor Ogbeide, Senior Network Engineer, iConnect South Africa
Tony Fallows, CEO, Aria Networks
Vijai Karthigesu, Chief Operating Officer, Cloud Dynamics
Vinay Bannai, SDN Architect, eBay
Chris Towery, Manager, High Data Rate Submarine and Terrestrial Fiber, Corning Optical Communications
David Jameson, Sr Product Manager of EMS/NMS Product Lines, Fujitsu
Dhananjay Sampath, Senior Research Scientist, Deutsche Telekom Labs
Jeff Finkelstein, Executive Director- Network Architecture, Cox Communications
Rick Talbot, Principal Analyst Optical Infrastructure, Current Analysis
Rob Adams, VP of Product Management, Transmode
Anuradha Udunuwara, Engineer, Sri Lanka Telecom
Bert Buescher, Director of Technical Sales, North America, Coriant
David Plant, Professor, the Department of Electrical and Computer Engineering, McGill University
Dr. Tiejun Xia, System Architect/DMTS, Verizon
Fady Masoud, VP Product and Technical Marketing, Ciena
Gilles Garcia, Director Wired Communication Business Unit, Xilinx
Glenn Wellbrock, Director of Backbone Network Architecture, Verizon
Jimmy Yu, VP of Optical Transport Market Research, Dell’Oro Group
Jon Baldry, Technical Marketing Director/ WDM PON Forum Board Member, Transmode/WDM PON
Mark Lloyd Jones, VP Product Solutions, Xtera
Masahito Tomizawa, Executive Manager, NTT Network Innovation Labs
Mattias Fridstrom, VP & Head of Technology, Teliasonera International Carrier
Mehmet Toy, Distinguished Engineer, Comcast Cable
Michael Freiberger, Senior Network Planner, Verizon
Michael McGarry, Assistant Professor, Department of Electrical and Computer Eng, University of Texas at El Paso
Michael Sabelhaus, Principal, Optical Planning and Marketing, Fujitsu
Michael Strickland, SVP Engineering and Technology, Spread Networks
Nilson Machado, Transport Network-Planning, TIM Brazil
Philippe Perrier, SVP of Product Line Management, Xtera
Rafael Martins, Optical Engineer, Telefonica VIVO Brazil
Roderick Dottin, Project Manager- Fiber & Collocation, Orange
Saurabh Patil, Long-haul Optical Transport Design Engineer, Cox Communications
Steve Pelosi, Head of Optical Business Unit, Fujitsu
Stuart Benington, Director of Cloud & SDN Business Unit, Coriant
Vinay, Rathore, Sr. Director Solutions Marketing, Infinera
Vladimir, Kozlov, Founder & CEO, LightCounting
Weidong, Zhou, Professor of Electrical Engineering, Nanophotonics Lab (NPLAB), University of Texas Arlington

More specifically, speakers will discuss:

AT&T will address the challenges on building brand equity with enterprise IT buyers
Opencast will cast lights on if and where there is room for telco’s to become CSPs
Comcast will provide valuable advice on formulating specialised services and coherent sales strategies
BT Global Services will discuss the key role of the CIO in elevating the importance of the IT department and their role in building company strategy
Nokia Networks will identify methods to harness the power of NFV technology
Google will assist carriers to leverage their existing infrastructure and capabilities
Bell Canada will showcase how to drive enterprise mobility and BYOD in the next generation enterprise
Leading analysts from 451 Research and Windstream will elaborate on successful strategies for telcos to strengthen their position in the cloud market
Kelley Drye & Warren will outline the certification requirements of supplying cloud services to government organisations
BCSG will advise on how to better understand and respond to the needs of your small business customers
AppDirect will explain how to enable and monetize the changing ICT landscape with cloud service brokerage

For more information and to view the event agenda click here.

*We respect the right of any company to class themselves as a carrier/mobile network operator or enterprise end user customer or prospective customer, but free places are awarded at Informa Telecoms & Media’s discretion.

Carphone Warehouse gets into big data through customer journey #bigdataeurope

With retail operations in 8 countries and a growing portfolio of telecommunications services, Carphone Warehouse is currently Europe’s largest independent mobile retail outfit. Paul Scullion, head of business intelligence at Carphone Warehouse explains to Business Cloud News how the company is using a combination of big data technologies to help improve retail customer service and eventually, help telcos improve their offerings.

“We have a vast amount of data but at this point, I wouldn’t necessarily call it ‘big data’,” Scullion says. “The majority of our information is transaction-based. But when I think of ‘big data’ it’s all about the [high] velocity of the data; it’s about dynamic data, and the kind of analysis you do with that data.”

But, as Scullion explains, the company has made significant progress towards using old data acquired through traditional BI and capturing new data to do the sorts of things most would normally associate with big data, as hackneyed as the term may be.

A few years ago the company moved away from its Oracle-based data warehouse and adopted Netezza, which is hosted in an IBM datacentre (Netezza was acquired by the company in 2010). He says the data warehouse improved performance significantly because of the way it cuts up the data being targeted processes small bits in parallel before sending the results back.

“The performance over Oracle was epic. We had queries that took an hour or Longer with Oracle that now take less than a minute,” he says.

The company, which partners with Accenture for many IT initiatives, uses Informatica’s ETL platform and has recently adopted MicroStrategy’s mobile analytics and dashbooarding tools, which Scullion helped roll out to all 6,500 UK sales representatives at Carphone Warehouse.

Each sales rep has an Android-based tablet available to them, and it is increasingly becoming the central platform through which a wide range of internal data is accessed. Scullion believes is has the potential to improve sales staff engagement, and makes it easier for the company to support them.

He says some dashboards enable the retail staff to see their sales performance, including the product mix they’re generating, how they’re faring relative to other colleagues. In the main dashboard there’s 7 KPIs per colleague, and each has a ranking and an overall ranking so colleagues can see how they are faring relative to others.

“We are trying to put other supportive applications on that same device, so that retail staff have just one place to go for their internal news and systems rather than needing to navigate a series of back-office terminals and applications, and we are looking at potentially moving our MicroStrategy mobile dashboard platform out into the cloud so that we can benefit from the vendor’s economy of scale.”

Where big data can generate big value

In the UK the tablets are also used to help customers navigate the wide range of device and tariffs available to them, which is where Scullion says the company is really starting to get into big data. Through a series of questions retail staff help customers drill down into how they intend to use their devices, and what it is they’re looking for from a network operator.

“Historically the mobile industry has been a bit bamboozling for customers. They feel like they’re being pressure-sold to by a used car salesman,” he quipped. “But the sales journey tool that we use makes it really transparent for the customer. And critically, we record every step in that journey.”

“What we’re able to do is look at that complete journey, record every step in the journey, every button pressed, every bit of data entered, for journeys that end in a sale but more importantly for ones that don’t end in a sale. And what we’re trying to do is look at where in the process certain pressure points put customers off,” he says, adding that the company is looking to do the same thing with its online sales channels.

Scullion says that many customers come into Carphone Warehouse stores with a preference for certain networks, but after being guided through the tariff options often change their minds, ending up with a different operator for a variety of reasons.

And that data, as one might suspect, is extremely valuable to mobile operators. With telcos looking to big data to boost long-term customer retention among other reasons, and mobile markets becoming more and more competitive, it’s clear there is rapidly increasing demand for this kind of information – particularly  high-volume, multi-channel, multi-operator retail outfit like Carphone Warehouse.

“Certainly the insights we’re gathering on decision-making throughout that sales journey could be used to improve the options networks provide. They could help operators come up with more attractive tariffs; they could also be used to help explain why they may be losing so many customers to another operator,” he says.

Source: Business Cloud News

Oracle touts 25% cloud revenue increases

Author: Jonathan Brandon

CaptureOracle boasted a 25 per cent increase in cloud revenue in its latest earnings report as it looks to continue its transformation to offering a predominately cloud-focused portfolio of services. But the company reported minimal revenue increases, 3 per cent, a decline in traditional software license revenues, and missed analysts’ profits and sales estimates.

Oracle reported fiscal Q4 2014 total revenues were up 3 per cent to $, and software and cloud revenue increases of 4 per cent to $8.9bn. GAAP software-as-a-service and platform-as-a-service revenues were up 25 per cent to $322m, from $257m the year before.

“Our cloud subscription business is now approaching a run rate of $2bn a year,” said Oracle president and CFO Safra Catz.

“As our business has transitioned, more software revenues are being recognized over the life of a subscription rather than upfront. We’re making this transition to cloud subscriptions and ratable revenue recognition while continuously increasing our top-line revenue and our bottom-line profits year-after-year.”

Oracle CEO Larry Ellison boasted that the company is now the second largest SaaS company in the world.

“In SaaS, we’re in front of everybody but In IaaS we’re larger and more profitable than Rackspace. We have by far the most complete portfolio of modern SaaS and PaaS products in the industry,” he said. “All these SaaS products run on the world’s most powerful PaaS: the Oracle in-memory multitenant database and Java.”

In a call with analysts Thursday evening Ellison added that Oracle was outdoing its cloud-native rival Workday in the HCM segment, and that the company added 870 cloud customers in Q4 including in HCM nearly 320 customers, with Fusion HCM, ERP and sales force automation revenue all growing triple-digits.

But the company also missed analysts’ estimates on sales and profits. Analysts were expecting $11.5bn but the company reported $11.3bn in sales. And according to the firm the addition of new cloud users took a 1 per cent chunk out of traditional software licenses for the quarter.


Tech Giants Drive the Agenda at Cloud World Forum

Tech Giants Drive the Agenda at Cloud World Forum

London, 21 May 2014 – Technology giants, Intel, Oracle, HP, Dell, Google and Microsoft are among the industry elite converging in London next month for the sixth annual Cloud World Forum event. The conference and exhibition provides the perfect platform to explore the transformation of the IT industry by Cloud computing.

Day One of the Future Cloud track will see Kerry Bailey, SVP HP Cloud, HP, look at what is grounded for the enterprise after eight years of Cloud, followed by Jason Zander, the Corporate Vice President of the Microsoft Azure team at Microsoft, who will discuss the impact of the Cloud first, mobile first transformation of IT. Joining the line-up is Bob Evans, SVP, Oracle, who will discuss the top ten myths about Cloud computing and Robert Crooke, Corporate VP and General Manager of the NVM Solutions Group at Intel, who will assess the future of storage enabling transformational change in Cloud computing. Media is invited to join a technical workshop during the event on storage solutions at the Intel booth.

Intel’s General Manager of Software Defined Infrastructure, Jonathan Donaldson, will speak on Day Two about re-imagining the data centre for a services led world, followed by a masterclass on the next steps in monetising the Cloud from Barak Regev, Head of EMEA Cloud Platform at Google. Google Enterprise will also be hosting a free theatre with hands-on labs and enterprise case studies.

“The ability to innovate will determine Europe’s economic status.  Cloud speeds innovation, gives organisations flexibility to tap spare capacity with limited waste and rapidly assemble new market opportunities,” said Xavier Poisson-Gouyou Beauchamps, EMEA Vice-President for Cloud, Hewlett-Packard.  “Cloud adoption will continue to grow until it becomes the standard for businesses and individuals.  HP is investing more than $1 billion in new Cloud services and portfolio under its newly branded HP Helion cloud portfolio, which enables organisations to build, manage and consume workloads in hybrid IT environments, with a choice of SLA as needed by Enterprise grade Cloud solutions.”

Dell will take part in the Transforming Cloud track on Day One with a look at adding value as a Cloud integrator from Nick Hyner, Director Cloud Services EMEA.

Mr Hyner said: “CXO’s need to act as Chief Innovation Officers, reacting quickly to business problems to provide applications on the right platforms for contrasting business needs.  Dell believes these enterprise drivers direct the future of IT service delivery increasingly towards a value added integrator model enabled by Cloud.”

Microsoft has a strong presence in the Strategic track, Chaired by Rob Fraser, Microsoft’s UK Cloud CTO. Mark Russinovich, Microsoft’s renowned Technical Fellow, will lead a Firestarter session examining Cloud and scale, providing insights into how Microsoft is building its platform for a Cloud future, and there will be a Microsoft Client Brainstorming Panel exploring the lessons learned and key strategies in moving to the Cloud.

“Microsoft’s commitment to help  businesses succeed in a mobile-first, cloud-first world is underlined by the need to understand the future that Cloud is defining for companies of all sizes from startups to the largest enterprises.  We’re proud to be key partners of Cloud World Forum as it’s a vital platform to connect with businesses and help them drive competitive advantage from cloud adoption” said Rob Fraser, Chief Technology Officer, Cloud, Microsoft UK.

Ewan Dalton, an Internet of Things specialist at Microsoft, will give a session providing a guide to the “Internet of Things” as part of the Transforming Cloud track and Rob Craft, Senior Director, Cloud Strategy, Microsoft, will deliver a masterclass on the Open Cloud.

“While Cloud computing has made huge strides in the past year toward becoming a mainstream business tool, lots of  half-truths, mistruths, and good old-fashioned falsehoods are still swirling around with regard to the Cloud’s place in the enterprise,” said Bob Evans, Senior Vice President, Oracle Corporation. “Seeing past these myths is critical to making the right decisions about whether, when, and how to adopt Cloud-based solutions. That’s why I’ll be talking about them – the top 10 Cloud computing myths that we’d like to dispel.”

Oracle and Microsoft UK will also take part in the event’s co-located Big Data World Congress agenda, a one-stop-shop for harvesting the power of infinite data. Microsoft’s Dave Coplin will present “The Rise of the Humans”, his vision for the impact of big data & machine intelligence on our lives.

The technology giants have been at the forefront of the evolution of Cloud and will also be showcasing their latest innovations on the show floor, joining over 250 companies as part of the event’s world-class exhibition.

The Cloud World Forum will take place on 17-18 June 2014, at the Olympia National, London, UK. Boasting an impressive agenda with more than 300 speakers participating from 74 countries, the event is EMEA’s largest and most comprehensive Cloud event.

For more information, to plan your visit, to view the full event programme, or to register for the event, please visit or call +44 (0)207 017 5506. Alternatively, keep up to date with the event on Twitter @CloudWSeries or using #CloudWF.


Big data is having a tremendous impact on the enterprise @Oracle #cloudwf

Big Data Analytics – Advanced Analytics in Oracle Database

Whether its fine-tuning supply chains, monitoring shop floor operations, gauging consumer sentiment, or any number of other large-scale analytic challenges, big data is having a tremendous impact on the enterprise. The amount of business data that is generated has risen steadily every year and more and more types of information are being stored in digital formats.

One of the challenges entails learning how to deal with all of these new data types and determining which information can potentially provide value to your business. It is not just access to new data sources, selected events or transactions or blog posts, but the patterns and inter-relationships among these elements that are of interest. Collecting lots of diverse types of data very quickly does not create value. You need analytics to uncover insights that will help your business. That’s what this paper is about.

Read this White Paper brought to you by ORACLE in full here!


2014 Integrated Business Partner and Executive Summit Sponsor
Cloud World Forum 2014
Co-located with the 4th Big Data World Congress!


The Big Data World Congress is your ultimate chance to meet and learn from end-user industry leaders, data scientists and telecoms operators, coming together to provide an in-depth business value case for Big Data.

Our agenda is led by practical examples, advice and real world evidence, with an emphasis on engaging content and interactive formats, delivered by world leading Big Data experts!

Top 10 List for Success in the Cloud #cloudwf @Oracle

Hear more from Oracle at this year’s Cloud World Forum 2014!

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By Octave Orgeron

Ivan Lazarov, Chief Enterprise Architect, Intuit
John Hill, CIO and Enterprise Vice President, SaskTel
Chris Mankle, Chief Technology Officer, Xerox


Part of the Oracle Experiences in Enterprise Architecture article series

June 2013

Presentation: Top 10 List for Success in the Cloud (PDF)

Cloud computing is evolving rapidly as infrastructure architects prototype and deliver first and second-generation capabilities. Cloud service providers, whether public or private, have carefully considered the business models, infrastructure deployment requirements, and operational aspects of cloud implementations. Delivering something new isn’t easy. In fact, you could say that they are building the plane while they are flying it! However, so much has been learned that we thought it was time to share current best practices.

In the tradition of The Late Show with David Letterman, we have created a Top Ten List for success in the cloud. Like his top ten lists, we’ll list the factors in reverse order, with the most important element last. A companion presentation is also available here.

Spoiler alert: The #1 most important element for success in the cloud is to leverage the principles of Enterprise Architecture. Enterprise Architects can see the big picture. They are skilled at marshaling the diverse set of business and IT resources necessary to ensure success.

# 10 Know Your Target Audience

Just as you can’t design information systems in a vacuum, you can’t build a cloud for an internal or external audience until you know about your consumers and their needs. Start by clearly defining the applications and services that you want to provide. Are you developing for a business audience? For IT dev/ops? For external customers? For mobile users? Develop business cases for each constituency. If you know who your audience is and what they need then you will be better positioned to fine tune your capabilities and prioritize your new investments. For example, if the goal is to reduce IT infrastructure spending, your business case should demonstrate how a cloud-based service model shares infrastructure, thus reducing costs. If your organization wants to increase IT agility or support corporate growth, show how a cloud solution supports elasticity and rapid provisioning.

It is helpful to conduct surveys. Provide questionnaires to your consumers to discover how you can best meet their business requirements.

For example, when SaskTel set out to introduce a cloud-based Identity and Access Management service, the telecommunications leader hired a third-party to walk them through the process of obtaining input and feedback from clients. In partnership with Oracle, SaskTel gathered a core group of business and IT experts to define and develop the IDAM solution. They augmented the team with Enterprise Architects from Oracle Consulting Services. Their objective was to align the team’s functional business objectives with an IT strategy and execution plan, as well as to guide the creation of the new solution.

“Technology is the easy part for us,” reported SaskTel CIO John Hill. “What we lacked were business architects-people who can translate the concept and value of technology into terms that business people understand.” [You can read more about SaskTel’s cloud Infrastructure here.]

# 9 Have an End-to-End Service Catalog

When designing cloud solutions, don’t just envision generic services. Think carefully about the functions and capabilities you want to offer. These items should be well documented in a service catalog. As you define Service Level Agreements (SLAs) and Quality of Service tiers (QoS) you must determine what kinds of technologies you will need to meet them. Create a strategy for how you will do metering and rating such as by CPU hour, by month, or by number of users.

Think of the service catalog as a living entity, not a rigid set of instructions.

For example, when Oracle and Xerox worked with the State of Texas to develop the Texas Cloud Marketplace, a comprehensive IT environment that supports dozens of state agencies, Oracle Enterprise Architects engaged business users at multiple levels to fully understand the scope of the problem. Before they specified the technical components of the cloud architecture, they developed a capability model, a business architecture, and an operating model for bringing state agencies into the cloud. They carefully defined several fundamental services and a set of SLAs that could evolve with the cloud architecture. Instead of just focusing on the needs, expectations and the business requirements of today, they sat down with senior business leaders and agency representatives to identify their expectations for tomorrow.

Xerox worked with the Oracle EA team to create use-cases that reflect the needs of each agency. They considered the profiles of the various agencies and then developed a business service catalog that supports the specific functions these agencies needed. A critical success factor for this project was metering and monitoring, which led to a cost-recovery model that represents best practices within the public sector. As Texas State officials quickly realized, if you can’t meter and monitor, you can’t bill for cloud services.

# 8 Master Provisioning and Automation

Developing solid cloud provisioning and automation capabilities is essential to the success of cloud solutions. You must be able to make your sources repeatable for different groups within the organization and for different locations. That includes infrastructure, services, applications and data centers. Doing this effectively requires using proven EA frameworks, artifacts and tools.

Make it a goal to have zero manual intervention so you can remove human errors from cloud provisioning and deployment. Establish business flows to automatically build the necessary components and infrastructure when a customer clicks to buy a service.

Oracle Enterprise Architects advised Intuit to use Oracle Enterprise Manager and Oracle Virtual Machine to deploy a management platform for key parts of its private cloud, which aims to improve customer service by tying software offerings to an equally integrated business infrastructure.

# 7 Do Capacity Planning

There is a tendency to think of cloud services as infinite. They are not. However, cloud services are generally easy to scale. Cloud service providers have an advantage over traditional IT since the cloud operating model makes it easy to add capacity by acquiring hardware, storage, and network resources and adding them to the pool. This agility is one of the great benefits of cloud, but it necessitates up-front capacity planning and ongoing management. You must proactively monitor performance and utilization, as well as conduct regular forecasting exercises so you know when it is time to order more licenses or add more equipment. Are you continuing to meet necessary service levels? If not, is it because of capacity issues or bandwidth issues?

Make sure your expansion plans align with your SLAs and don’t overbook or oversubscribe your cloud resources. Like an airline that over-books flights, spreading resources too thin leads to a negative customer experience. Stacking your workload, applications, and services responsibly requires good capacity planning.

Oracle Enterprise Architects helped Intuit determine how many compute resources to put behind each virtual machine. They also created a dashboard that reveals precisely how much capacity is deployed and where it is deployed so system administrators can quickly allocate additional capacity as necessary.

# 6 Provide Security Across All Layers

People often think security begins and ends with a firewall or virtualization. But firewalls and virtualization are not enough. Cloud deployments require security across all layers of the infrastructure including servers, networks, storage, and data.

Service providers typically enable role-based access to information by implementing identity management systems to authorize users. The same security precepts that they have applied to traditional architecture also apply to the cloud.

Ensure security across all layers, and don’t overlook database security. A database firewall provides a first line of defense against threats originating from both outside and inside the organization. It monitors data access, enforces access policies, highlights anomalies, and protects against network-based attacks. Be sure to properly secure and isolate each element of the cloud architecture. And be proactive about monitoring. Step back and consider what processes you need to ensure that every activity is completely trusted-by person, department, partner, or application.

# 5 Process Architecture Must Support End-to-End Flows

To ensure the success of your cloud implementation you should create end-to-end process flows for all services. Many organizations use Business Process Management (BPM) technology to model, simulate, execute, and optimize business processes. This makes it easier to create business processes quickly as well as to instigate process changes in a nontechnical, business-friendly manner. Business analysts can model processes by defining a logical sequence of events that illustrate links from the cloud infrastructure to each service and to the consumers of those services. They can also develop feedback loops to ensure that each process is complete and auditable.

A process architect can help you define end-to-end process flows, as well as document them and communicate their value to the people consuming cloud services. During collaboration sessions, a good process architect will be able to forge links between application developers and IT operations staff as well as communicate consumer expectations. These process flows can then be implemented using a common framework or in technology-specific layers such as virtualization with Oracle Enterprise Manager and Oracle VM Manager.

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For more information on the Cloud World Forum 2014 and to see what’s new for this year, click here!

An unprecedented gathering of CxOs tell their cloud story next month in London! #cloudwf

Cloud World Forum
17-18 June 2014
Olympia National Hall, London, UK


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GET READY for the world’s most comprehensive, end-user-led agenda of All things Cloud!

Joining us from around the world, CxO leaders of enterprises, public sector agencies, international organisations, solution providers and online giants are delivering presentations in 11 FREE theatres and our flagship ‘Future Cloud’ keynote theatre.

This year, we’re also presenting a uniquely-tailored interactive, engaging delegate experience in our theatres: speakers will be delivering content in exciting new formats including firestarter sessions, hands-on labs, masterclasses, storytelling experiences, champion case studies and debate sessions.

Check the full speaker line-up here >>

A sampler of our 300+ international Cloud Expert Speakers:

– Francisco Garcia Moran, CTO, European Commission
– Daniel Marion, Head of IT, UEFA
– Onyeka Nchege, CIO, Coca Cola
– John Finch, CIO, Bank of England
– Thomas Mayer, COO, Lotus F1
– Charles Ewen, CIO, Met Office
– Mario Mueller, CTO, BMW
– Kerry Bailey, SVP HP Cloud, HP
– Laszlo Kollar, Executive Director- Global Cloud, Morgan Stanley
– James Thomas, CTO, NHS UCLH
– Roland Schuetz, CIO, Lufthansa
– Coorey Voo, Group CTO, UBS
– Jim Reavis, CEO & Co-Founder, Cloud Security Alliance
– Bob Evans, CCO & SVP, Oracle Corp.
– Guillaume Roques, Head of Developer Relations EMEA,
– Joanna Smith, CIO, Royal Brompton & Harefield NHS Foundation Trust
– Jeannot Mullere, VP, Head of Global Infrastructure Architecture, DHL
– Graham Hobson, CTO, Photobox
– John McLean, CTO Europe, IBM
– Barak Regev, Head of EMEA Cloud Platform, Google



Each week, we talk to the industry’s leading professionals about the biggest cloud challenges. Scroll down for the latest hot content update…

To get you ready for CWF, in conjunction with event sponsor Microsoft, we’ve launched a special podcast series, all focused on the cloud. The series kicks off with Steve Tassell taking on the big questions: How do cloud computing and big data come together to form a powerful new platform for enterprises? Where are companies struggling when it comes to bringing these platforms online? And how can they be used to break down internal silos while boosting collaboration across the wider business? It’s ready for download now, so get listening.

Listen to the first podcast now >>


See the full exhibitor list here >>


See you in London next month!

The Cloud World Forum Team

Oracle’s Bob Evans on marketing and technology #cloudwf

Cloud World Forum Speaker and IT giant Oracle’s chief communications officer, Bob Evans, discusses why marketing is skewing away from the technology and towards its benefits.

Read his interview with Marketing Week below!

bob_evan_460“Oracle is at its heart a hardcore technology company,” says Bob Evans, the IT giant’s chief communications officer. After 35 years of building databases, the company is in the midst of changing its marketing focus to create awareness of how its products can be applied to business.

Oracle’s target market is changing too, comprising not just computer technicians but professionals from many other business areas.

Moving to communicate with new audiences outside the traditional IT customer base is not an unusual journey for business-to-business (B2B) technology companies. The largest – by profit, turnover and market capitalisation – is IBM, which has been trying to shift perceptions through its Smarter Planet campaign. The aim is to emphasise the effects of technology on the world.

Financially, it has not worked well of late for IBM. Profits and revenue both shrank in the year to December 2013, while this year’s first-quarter results disappointed stock markets, with revenue down 4 per cent on the same period last year. Oracle’s corresponding figures were up for its most recent quarterly results, though they were also short of analyst expectations.

Oracle does not have IBM’s size or brand value – Millward Brown’s BrandZ ranking of the world’s most valuable brands put the two at 35th and 3rd respectively in 2013. Business software provider SAP also outshined Oracle, at 19th place, despite being a smaller company. However, Evans believes Oracle has a distinctive selling point in helping its business customers adapt to today’s new global business environment “at every level”.

Click here to view the full interview!

Hear more from Oracle at this year’s Cloud World Forum 2014!


Hybrid clouds will continue to rise to top of enterprise agenda



Cloud service providers and consumers approach hybrid clouds from a public as well as a private cloud perspective. The objective for both is to run workloads where it makes the most sense at a technology and/or business level. While hybrid clouds’ center of gravity will shift toward public clouds, it will do so quite slowly as enterprises increasingly mix and match the variety of hybrid cloud options available on the market, from connective to blended and accretive hybrid cloud. For more details see the 2014 Trends to Watch: From Private to Hybrid Clouds report that details not only hybrid clouds but also private cloud trends.

From public versus private to public and private

On the one hand, public cloud vendors offer a variety of hybrid options to meet various requirements in areas such are security or performance. On the other, private clouds were always supposed to be hybrid in the first place. While many see private clouds as a synonym for internal clouds, this is just a starting point, not the end game. Private clouds are meant to become hybrid and reach out to public cloud services as cloud computing turns IT departments from IT service providers to IT service brokers. The key question is not “should I continue to invest in developing my in-house IT capabilities (private cloud) or should I move to public cloud services?” but “how do I weave internal and external, cloud and non-cloud, services together to deliver the right business outcome and user experience?”

Hybrid clouds’ center of gravity will slowly shift toward public clouds

In this context, hybrid clouds’ center of gravity seems to shift from private to public clouds. While there is a lot of anecdotal evidence illustrating this shift, it is much slower and more complicated than the anecdotes and those eager to build on them would like many to believe. The danger is to oversimplify, not only by wrongly looking at private and public clouds as opposites, but also by misunderstanding the increasingly complexity and continuing evolution of the hybrid middle.

Hybrid clouds will remain a multi-faceted, rapidly evolving, phenomenon

Hybrid clouds are usually defined as the integration of private clouds with public ones (connective hybrid cloud in Ovum parlance). Ovum (like many others) does so in surveys, for example. However, we do not believe it useful to limit hybrid clouds to such a narrow definition because, like cloud computing itself, the hybrid cloud phenomenon is multi-faceted and rapidly evolving. In addition to connective hybrid cloud, Ovum distinguishes between blended and accretive hybrid clouds, with specific trends to keep an eye on in each of these categories.

Connective hybrid clouds support a variety of “bursting”, “integration”, and/or “transfer” use cases. Cloud bursting has yet to take off in any meaningful way, but on-premise applications are increasingly reaching out to off-premise ones. The reverse scenario is also gaining momentum as the hybrid cloud’s center of gravity shifts to public clouds. In parallel, with the rise of cloud management platforms (CMPs), enterprises either repackage or rebuild VMs, increasingly in the context of whole applications rather than application components, to move them from private to public clouds, and vice versa. This scenario requires increasingly sophisticated VM/application portfolio management capabilities to figure out where to move what to achieve the required business outcome(s).

In addition to connecting private and public clouds, hybrid clouds also blend their characteristics, giving rise to shared private clouds, virtual private clouds, as well as shared virtual private clouds. Virtual private clouds, namely private clouds on top of a public one, have so far been the most successful blended hybrid option, so much so that they actually outnumber internal private clouds. Many expected shared private clouds, also known as community clouds, to quickly take off as a midway option between fully private and fully public clouds, but this has yet to happen. The “hybrid of hybrid” notion of shared virtual private cloud has so far proved even less popular than that of shared private clouds. We expect it to take off, however, as shared private clouds gather momentum.

Over the years, large vendors such as IBM, Microsoft, and Oracle have added to their original offerings to come up with combined (IaaS, PaaS, and/or SaaS) offerings that we define as accretive hybrid public clouds. We expect this trend to continue, with smaller vendors following suit, especially when it comes to adding PaaS to IaaS and SaaS. Cloud brokers, both internal and external to enterprises, are also increasing in number and combining IaaS, PaaS, and SaaS components.


Further reading

2014 Trends to Watch: From Private to Hybrid Clouds, IT022-000007 (March 2014)
2014 Trends to Watch: Public Clouds, IT022-000008, (March 2014)
2014 Trends to Watch: Cloud Computing, IT022-000006 (February 2014)
2014 Trends to Watch: Cloud Services, IT019-003310 (January 2014)


  • Vendor events and analyst briefings.
  • Vendor meetings and technology assessments.
  • Interviews with end users.


Laurent Lachal, Senior Analyst, Ovum Software

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