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The Cloud World Series Awards are now OPEN for submissions! #CWSAwards

Cloud World Series Awards
24th June 2015
Olympia Grand, London

Cloud Awards-websiteThe Cloud World Series Awards are now OPEN for submissions! 

The Cloud World Series Awards are back for the 3rd year, taking place at the Cloud World Forum in Olympia Grand on the 24th June 2015. In a constantly evolving industry, with so many cutting-edge Cloud providers and new entrants to the market, competition at this year’s awards is set to be the most fierce yet!

Submit your entry here!

The Cloud World Series Awards 2015 is a celebration of the drive, innovation and hard work in the global cloud computing industry, with six categories recognising services from across the ecosystem. The Awards will bring together the industry leaders and experts across the Cloud that have driven developments in Cloud over the past year.

The Awards will be judged by world class experts in Cloud Computing, who will independently select the shortlist and also select the winners. This year’s panel includes:

  • Professor Mark Skilton, Professor of Practice in Information Systems & Management, Warwick Business School
  • Chris Wray, Partner, Kemp Little Consulting
  • Camille Mendler, Principal Analyst and Head of Enterprise Verticals, Informa Telecoms & Media
  • Jacqui Taylor, CEO, FlyingBinary

The ceremony will be presented by Bryan Glick, Editor in Chief at Computer Weekly.

This year’s categories are:

  1. Cloud Platform Innovation of the Year
  2. Best Cloud Application
  3. Most Innovative SME/Start up Vendor
  4. Best IOT Platform
  5. Best Cloud SME Project by a Vendor
  6. Best Enterprise Mobility Solution

Submit your entry here

More information here

Good luck and we hope to be celebrating with you in London this coming June!


2nd edition Cloud World Forum preview brochure ready for download…

Cloud World Forum 2015
24-25 June 2015, Olympia Grand, London  
After four months of face to face and telephone research with over 100 C-Level IT purchasers and technology pioneers including our esteemed advisory board , I am ready to reveal the key agenda themes for Cloud World Forum for 2015.
Download the 2nd edition preview agenda here >>
Register for your free expo and conference pass here >>
Due to industry demand we will be bringing you 16 different ‘deep dive’ conference tracks devoting time to the critical areas highlighted through my research. Here they are:
  • Building Business in the Cloud: Powering Disruptive Businesses in the IOT World
  • Containers & DevOps: Revolutionising Cloud Application Development
  • Cyber Security: Securing Digital Transformation
  • Employee Experience: Not Just About Cost Savings: How Cloud is Powering Next Generation Workplaces
  • IOT & Big Data: Revealing the Impact of IOT & Big Data on the Enterprise
  • Data & Analytics: Monetizing Data in the Cloud through Predictive Analytics
  • Enterprise App Development: How Developers can Stand out in an Increasingly Competitive Market
  • Software Defined Everything: Introducing Future Investment in Software Defined Environments
  • Cloud Security & Data Governance: Data Governance, Privacy, Security & Identity
  • Comms & Communication: Delivering Seamless Employee & Customer Experiences
  • Enterprise Mobility Strategies: Delivering Cross-device Applications for Employees & Customers


Putting Cloud prejudice aside in the cultural heritage sector

Pre-event interview with Pavel Kats for the Public Sector World Cloud Forum.

Pavel Kats is Chief Technology Officer at the Europeana Foundation, and is chairing a panel session at Public Sector Cloud World Forum, entitled Reviewing European Cloud Initiatives for Societal Applications.

Beyond core public services, cloud solutions are increasingly being adopted across Europe for societal applications such as education, arts and culture, science and digital citizenship. Key stakeholders in societal cloud adoption will discuss issues including:

  • Outlining cloud initiatives in the cultural heritage sector – the current work of Europeana (the European Culture portal)
  • Designing and implementing an aggregated infrastructure to support local content in the Europeana cloud (LoCloud initiative)
  • Examining cloud services and applications to foster ‘creative cities’
  • Understanding the strategic plan for scientific cloud computing in Europe
  • Reviewing educational applications that can be supported by the cloud

We took a few minutes to talk to Pavel about his experience, responsibilities and hopes for the event. Public Sector representatives can claim a free pass for the event.

Which opportunities, from your point of view, can cloud computing bring to the cultural heritage sector?

The opportunities are immense because cloud computing has the potential to drastically change how this sector works. Contrary to associations that the word may invoke, cultural heritage institutions are increasingly involved in the digital, like everyone else today. Museums, libraries and archives have entered the new world, where they are expected by citizens, policymakers and sponsors to be active in cyberspace in many ways. They are expected to feature their content online and engage audiences, create rich media experiences on par with commercial media outlets and play by the rules of social media. This is quite a challenge for institutions traditionally oriented towards preserving the past rather than adapting to the future. Add to this financial limitations due to the crisis and you get the idea. Cloud computing provides exactly the opportunity required in this time of change. The good news is that a lot of what the sector does requires expertise already available elsewhere: efficiently operating IT infrastructures, the ability to handle large amounts of media, collaboratively improving the quality of content and making it more accessible to users, developing big-data applications using content etc. A lot of this expertise comes from using or building cloud computing services. If the cultural heritage sector is bold enough to proactively adopt cloud computing, then the prominence cultural content can gain in our lives is limitless.

How does Europeana plan to leverage cloud computing in the next 12 months?

We have ambitious plans for cloud computing. We start with critically assessing our own operations and farming out to cloud providers those parts which are better run by them. Continue to the infrastructure level where we adopt a novel Platform-as-a-Service (PaaS) approach to developing and hosting applications. Here, we expect to gain efficiencies in how Europeana and its wide network of technology partners develop collaboratively the Europeana service. Last, but definitely not the least, when it comes to content, which is the lifeblood of everything we do, we launch an ambitious Europeana Cloud Services initiative whose goal is to build a Europe-wide cloud-based infrastructure for sharing and distributing cultural heritage content. This is our flagship project aimed at gaining efficiencies in how the European cultural heritage sector aggregates and distributes data. And there is a lot to gain there.

What are the main steps in building success and managing failure in cloud implementations in your sector?

Making the cloud a success is a lot about overcoming prejudice through better education and knowledge sharing. Cloud is a natural next step in the evolution of computing services, but it has undeservedly got a bad press thanks to some juicy stories. But also because regulation is lagging after technological development and that is not technology´s fault. The main steps should be to put prejudice aside. We need to quickly get away from cloud ‘gossip’ and look at specific functional and non-functional requirements. We have to choose experienced technology partners and work in short implementation cycles to mitigate problems. Cloud implementations have to be firmly backed by management because you never know where you will end up after stepping on the cloud path. A lot of changes in an organisation may be required to implement the cloud efficiently.

Why are you speaking at the Public Sector Cloud World Forum and what do you hope to get out from your time at the event?

There are not many cloud initiatives in our sector and we are interested in sharing our plans but also getting feedback from others. It would be great to connect with like-minded initiatives and exchange ideas and experience. Novel technologies, such as cloud computing, is not the first thing that comes to people´s mind when they think of the cultural sector. This might be changing today and we are here to talk about it and raise awareness of the very cool things going on in our sector.

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Cloud Forum Asia – John’s Story

Have you met John? You can do at Cloud Forum Asia. This is his story.

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See the whole story below. What’s your story?

Cloud Forum Asia – have you met John? from Enterprise Technology on Vimeo.

Cloud and Digital Services: Enabling Trading at the Speed of Light

Ahead of Cloud Asia, we speak to Rocky Scopelliti, Group General Manager, Industry Centre of Excellence, Telstra, Australia in order to determine some of the winning steps companies should be taking when approaching data analytics.

Rocky Scopelliti Head ShotWhen thinking about those companies that are successful in terms of their data analytics, there are inevitably some common characteristics in terms of their approach to them, and the company-wide policy with regard to them. Rocky is in agreement with this, stating that for these companies “their analytics support a strategic, distinctive capability, while the approach to, and management of, analytics is enterprise-wide”. What’s more, “Senior management are committed to the use of analytics; and the company makes a significant strategic bet on analytics-based competition”.

It’s not just the responsibility of the enterprise, however; ICT organisations have a vital role in enabling more competitive and effective data analytics, by creating an environment for them to succeed. Looking at a specific vertical – Financial Services – this is something that Telstra refer to as a Smart Connected Financial Services World. This, according to Rocky “will enable data analytics to benefit financial institutions; it will be used to respond to the changing competitive environment, and how the design of experiences will be valued by consumers, delivering growth. Demand for ‘trading at the speed of light’ and the need for shaving nanoseconds of latency has seen organisations like Telstra make significant investments in cable systems linking global markets and exchanges”. Trading at the speed of light is paramount, where a fraction of a second can cost millions. As global technology infrastructure develops even further, consumers across all verticals will inevitably become more demanding – what will be next, retailing at the speed of light? Data mining at the speed of light?

Looking specifically at what Telstra can offer to enable a Smart Connected Financial Services World, they have a wide range of cloud and leading edge digital services to enable institutions to reduce risk, improve productivity and create growth. When discussing this, Rocky makes the point that “Our research demonstrates that there is very strong customer demand for the personalisation and convenience that relationship managers typically provide. Unfortunately, direct relationship management is relatively expensive and is typically restricted to very high value customers”. However, there are several options: “Contact.Me brings together the best of a virtual IPA and a real, but remote, relationship manager in a single, engaging interface. Also we have Branch.Me, which is all about personalising the customer’s experience while they are visiting the branch – should they opt in for this level of service. In terms of a personalised customer experience, we have Digital.Me, it isn’t just about using analytics to help the customer manage their finances more easily and effectively, it’s also about creating a platform that will allow providers to offer new services that customers will value”.

Finally, talk turns to this November’s Cloud Asia event, where Telstra are the exclusive Enterprise Cloud Partner. Rocky’s reasons for Telstra’s participation at this important industry meeting place are that “Cloud Asia brings together new insights from leaders breaking new ground. I look forward to contributing my thought leadership on how Cloud can create new business models to compete in an increasingly data-fused environment”.

We look forward to it too. You can join Rocky, and all our event participants, by registering today. With a free-to-attend expo, and complimentary conference passes for enterprise, make sure you’re part of the conversation.


25 Ways to Become a More Intelligent Consumer of Cloud Services

Five principles for cloud services adoption and 20 secrets of project success

Steve Hodgkinson is Ovum’s APAC Research Director, and in this report he summarizes five principles and 20 things that enterprise and public sector agencies should consider to make a success of cloud services procurement and implementation.

Recommendations for enterprises

We recommend that agency executives use this report to inform and challenge their thinking about how to approach cloud services adoption. There is a wide range of experience levels across agencies. Some agencies have extensive experience of cloud services adoption and are already experts, while others have little experience, and will benefit from reading and discussing the 25 ways in which they may become more intelligent consumers of cloud services.

Readers are encouraged to provide feedback directly to the author if they disagree with the 25 points or have additional insights to offer.

Recommendations for vendors

We recommend that cloud service providers consider how their service offerings and approach to engaging with prospects and clients align with the 25 points. In particular, vendors should note the points around the imperatives for agencies to test drive solutions and have a “prenuptial agreement” for data and a plan B. Although it may seem counterintuitive, the best way to make agency executives feel comfortable about “getting into” a cloud service is to make it easy for them to both “get in” and “get out.” The best way to win and maintain a customer relationship is to focus on delivering an affordable service that meets “cloudy is as cloudy does” expectations.

You can download this report from the Cloud Asia website. The 5th Annual Cloud World Forum Asia is taking place at the Sheraton Hotel & Towers in Hong Kong from 24-26 November 2014. Join 500+ IT decision makers, application developers, mobile network operators, operators, ISVs, Cloud Service Providers and technology specialists in data analytics and consumer insight, application management, virtualisation, system integration, mobile device management, security, business intelligence, CRM, ERM and ERP solutions.


Podcast with Martin Moran, ServiceSource

Cloud Proof Your Customers

Martin Moran, EVP of Global Selling Services provides answers to big questions in this Cloud Podcast: How exactly do you put a value on and quantify the business benefits of the cloud? Why is a subscription business model becoming the future for cloud-based business? What benefits does it bring to businesses? How does a business navigate the cultural shift to selling in the Cloud? Why is vendor lock-in is becoming a thing of the past? What does that mean for the industry as a whole? What is the role of predictive analytics for cloud vendors?

Click PLAY to listen to the podcast…

The CIO’s role shifting focus to compliance, brokerage

Author: Jonathan Brandon

exhibition 1As cloud services increasingly make their way into organisations the role of the CIO will likely become centred on compliance and service brokerage, if it continues to be relevant at all, according to a number of senior UK IT decision makers.

“The traditional role of the CIO today doesn’t innovate,” said Derek Cockerton, director of converged cloud, HP, speaking at the Cloud World Forum in London today. “The traditional CIO is simply too busy fighting fires,” he said, adding that the role of the CIO is undergoing a major transformation – and may even cease to exist.

A number of enterprise IT decision makers and technology leaders discussed the role of the CIO as it is today and how they believe the role will evolve as their organisations lean on an increasing number of cloud-based services.

Consensus seemed to have formed around the notion that, as these organisations get out of the business of buying hardware and software and move towards consuming and subscribing to services, the role of the CIO will move towards one focused on IT service management, and fostering an IT department and strategy that puts security and compliance at its core.

“From CIO to chief compliance officer is what’s happening. The role will become about how you ensure your IT systems are complying with the rules applying in the country your businesses is in,” said Martin Bishop, global head of network applications and & service portfolio at Telstra Global.

“Compliance and security or procuring delivered services could even become a subset of the sales or go to market organisations,” he said, suggesting that the role of IT’s role could be limited to an initial security management and qualification.

But some technology and IT heads suggested the role, like any corporate role, will evolve along with the new challenges and opportunities brought about by technological shifts impacting them.

Jagdeep Singh, UK Government head of technology said that the role of the CTO and the CIO will begin to combine into a kind of hybrid function as emphasis shifts to service brokerage and technical integration.

“We’re all in agreement that the role of the CIO needs to evolve but in central government there’s a tendency towards the CTO role moving slightly ahead of the CIO. But they will need to work together to facilitate integration,” Singh said.

“From a name of the role perspective it’s less relevant, but the role of that function will only get more important in terms of facilitating the innovation it drives,” he said.

There are still a lot of legacy systems where the bulk of the organisation’s data resides, which means the role will likely continue to be focused on balancing systems modernisation with legacy integration, he explained.

The shift to cloud will also bring new infrastructure and cost-management challenges of the fore. “Cloud is still very much evolving. It has simplified some things, taken things off my plate and put them in the hands of the business, but I’m still here to manage infrastructure as a service and the new challenges that brings along with it,” said Graham Hobson, CTO of Photobox.

“You’ve got to be aware of the different models: private, public, hybrid, and understand what your teams internally need. CIO’s need to learn their craft and how to optimise for that,” he added.


Silver Lining for Cloud World Forum Winners

London, 18 June 2014 – The Cloud World Series Awards recognised industry leaders from around the world last night (17 June), at an award ceremony which took place in London as part of the Cloud World Forum conference and exhibition. The Awards, which consist of six categories encompassing services from across the Cloud ecosystem, acknowledge and celebrate drive and innovation in the global Cloud computing industry.

Ewa Campbell, Head of Marketing, Cloud World Series, said: “Rewarding the excellence of our winners by acknowledging their hard work and what it brings to the Cloud industry is hugely important. These companies are laying the groundwork for the future of Cloud, which is becoming an increasingly significant part of business today. The calibre of our shortlist this year was impressive and our winners deserve the recognition they receive.”

The Awards were judged by world class experts in Cloud Computing, including: Professor Mark Skilton, Professor of Practice in Information Systems & Management, Warwick Business School; Chris Wray, Partner, Kemp Little Consulting; Kerem Arsal, Manager, Africa & Middle East, Pyramid Research; and Camille Mendler, Principal Analyst and Head of Enterprise Verticals, Informa Telecoms & Media.

The full list of winners:

  • Best Cloud Service – WINNER – AWS
  • Best Cloud Application – WINNER – PEPPERMINT
  • Best Cloud Platform – WINNER – Microsoft Azure
  • Best Cloud Security Solution – WINNER – Cohesive FT
  • Best Cloud Data Centre & Storage Solution – WINNER – Egynte
  • Best Big Data Analytics Solution – WINNER – Sales-I

Cloud World Forum is taking place at the Olympia National in London, (17-18 June 2014). For more information about the event, please visit Alternatively, keep up to date with the event on Twitter using @CloudWSeries or #CloudWF.


Live Interview with Bobby Patrick, HP at #CloudWF 2014

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