Archive for the ‘cloud technology’ Category

Meet the Cloud World Forum 2015 Expert Advisory Board

Cloud World Forum continues to go from strength to strength, and we’re looking forward to 2015 being the best year yet!

CEOs, CIOs, CDOs, CMOs, HR and Finance Directors will meet with service providers and their partners to bring the digital enterprise to life through cloud technology. Download the preview brochure for the latest updates.

In June our attendees enjoyed innovative, market-leading knowledge sharing throughout content rich conference theatres, learning from 300+ of the industry’s finest speakers.

All-day networking took place and our 175 exhibitors enjoyed hundreds of leads, closed executive level discussions, and of course the Cloud World Series Awards and Drinks Reception.

Registration open

The visitor registration for the 2015 edition of Cloud World Forum (June 24-25) is now open. Secure your free exhibition pass today.

Speaking opportunities

We are now reading through the impressive submissions from our call for papers and collating the research undergone with key industry experts in preparation for another stunning keynote announcement in the New Year.

We would like to extend a big thank you to our Advisory Board members who have all given insight into the opportunities and challenges they are seeing as leading IT decision makers, ensuring that the Cloud World Forum once again only delivers the content which the industry needs to hear!

2015 Advisory Board

  • Graham Benson, CIO, MandM Direct
  • Paul Boyns, Head of Infrastructure Strategy & Architecture, BBC
  • Paul Brigland, Head of ICT & Departmental Records Officer, Supreme Court
  • Brian Chan, VP, Information Technology Corporate Services Group, Avnet
  • Chily Fachler, Executive VP Technology, Green Man Gaming
  • Myron Hrycyk, Global CIO, Severn Trent
  • Christian Joannes, Global Head of Provisioning, Platform Management, Capacity & Event Management, Deutsche Bank
  • Martin King, Head of IT Services Ealing, Hammersmith & West London College
  • Andy Pickard, Head of Analytics & BI, digitalent
  • Barak Regev, Head of EMEA Cloud Platform, Google
  • Menakshi Sehwani, Regional Technology Director EMEA, JWT London
  • David Smoley, CIO, AstraZeneca
  • John O’Donovan, CTO, Financial Times
  • Dirk van Rooy, Head of Sector, Trust & Security, European Commission
  • David Wilde, CIO, Essex County Council
  • Jacqueline Steed, CDO, Student Loans Company

If you are still eager to shape the content and share your innovations within one of our many conference theatres at the show, please do submit details of how you are helping to advance the digital enterprise here.

SMAC and the post-digital enterprise

What is SMAC, and how is it reshaping the enterprise?

Social, Mobility, Analytics, Cloud (or SMAC for short) is the new enterprise IT model that is disrupting the world. It is a genuine game-changer, and the organisations who are riding this wave most confidently are those which are embracing new technologies for future business.

The convergence of Social, Mobility, Analytics and Cloud will lead business technology for the next decade, and will act as an enabler for the next generation of technological trends. Entire business models and industries are now digitized, and market leaders are information-based, implementing a SMAC stack; an integrated technology platform where the combined components are greater than the sum of their parts. To borrow a slightly tenuous metaphor, if we think about SMAC as a human body: Social is the hands, interacting and sharing; Mobile is the senses, taking in the external environment; Analytics is the brain, and Cloud is the skeleton, the structure that holds it all together.

The customer-induced rise of SMAC

SMAC is driving new levels of productivity for enterprise, but this drive goes hand-in-hand with the rise of the post-digital customer. In this respect, SMAC was and is an inevitability; it almost created itself, the four elements of the layer found each other.

This post-digital customer utilises technological trends to change the relationship between them and the enterprise, increasing collaboration between external and internal stakeholders. In both business-to-business (B2B) and business-to-consumer (B2C) organizations, buying behaviour has changed irrevocably. And this change is SMAC in a nutshell: Customers process information from a great number of sources to enable more informed purchase decisions; they get their information to purchase, advised by social and shared media, wherever and whenever they need and want it. Analytics and Cloud allow businesses to analyze buying behaviour, tapping into their customers and understanding them better, and as a result can develop products, delivery channels and marketing methods to match this behaviour.

What does an enterprise in the post-digital era look like?

post-digital enterprise

It has a holistic, integrated technology strategy, including: customers, the enterprise ecosystem and channels to cater for evolving demands and behaviour. Effective use of these channels helps to:

  • Increase sales by monetising demand
  • Increase effectiveness of marketing campaigns
  • Enhance product development
  • Drive multi-channel commerce
  • Strengthen customer engagement

What can enterprises do?

It is an unavoidable fact that, in many cases, IT architecture in the enterprise was built more than 10 years ago, meaning that it is difficult for it to align with the digital age, let alone the post-digital age. However, there are steps that all enterprises can take towards SMAC convergence:

  • Make websites, purchase channels and software applications available and fully-optimized for mobile
  • Externalise and socialise web and software applications, by integrating them with social networks, and installing social features on them
  • Integrate software with machines, devices, smart meters and sensors
  • Converge the user data generated from web and software applications to get real-time business intelligence and customer insights; this data can then be analysed to offer specialised and personalised services

The concept of ‘data gravity’ is important, ie. A bigger mass of data, like a planet, attracts things to it: traffic, word of mouth, customers, sales. While there was a case against amassing data in the past due to storage costs, the decline in these costs makes the argument for keeping and analysing lots of data compelling.

And finally…

The organisations that are thriving in terms of post-digital customer engagement are those which offer high insight over high touch. While TV channels, high street stores and dictionaries offer significant information, Netflix, Amazon and Google know what you want to watch, buy and search for almost before you do; they utilise a converged SMAC stack to know and communicate with customers on their own terms, driving their businesses forward.

Achieving business and IT agility through SMAC is a core theme of the 5th Annual Cloud Asia event, taking place in Hong Kong on 24th-26th November 2014. Enterprises can claim a complimentary pass to find out how organisations including the Hong Kong Government, Delta Airlines, Swiss Re, Tesco Lotus, Cyberport, Microsoft, EMC, Amazon and Google are embracing this new wave of technological convergence.

Cloud Asia

With thanks to:

‘SMAC: the new enterprise IT model’, by Cognizant

‘The SMAC Code – Embracing new technologies for future business’, by KPMG India

‘SMAC: The Game Changer’, by BT&BT

‘How to Build a SMAC Enabled Enterprise’, by Mariner

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