1c061f4Session: Cloud as a Utility: Working Seamlessly Across Public & Private Clouds

When: 24th June 2015, 12:05 – 12:25

Where: Employee Experience Theatre

Liam Quinn is IT Director of Richmond Events, pioneers of the one-to-one, pre-scheduled strategic business forums, aiming to match buyers with sellers.

We took a few minutes with him to talk about the challenges and status of Cloud specifically in the events sector, and the importance of SaaS versus IaaS and PaaS.

The interview…

So just to kick off, what do you feel are the unique challenges you face in the events sector?

Our challenges really are two-fold.  The first one we have is the fact that there’s an explosion of technology at the moment within the industry. The challenge lies in trying to work out what is good, helpful technology that’s going to enhance the experience of our attendees, and filter out the stuff which is really a lot of hype or, good today but maybe not very useful in the future.

In terms of our part in the industry, being a multinational organization, we’re operating events in four different countries to a consistent and very similar model.  So trying to make sure that we have the right technology in place that can support all four different business models is a challenge.
In terms of cloud technology specifically, how do you see the status of it in your sector in 2015? Do you feel it differs from other sectors? 

It’s hard to believe we’re very different to anyone else, but that may be a naïve way of looking at it.  I think the cloud is impacting the sector in two ways.  First of all, there are many software solutions that are being developed at the moment and being pushed within the marketplace, which are very cloud-based. So the economies of scale are there, and the price per event or price per attendee is very low. These systems are utilizing the cloud model in order for these software solutions to be implemented across every event organizer who wishes to use it.

The second place, which is where we come in and a lot of our foreign competitors, is whereby people are trying to consolidate their internal IT systems in order to provide a much more cost effective base for providing IT support to the business itself.
Leading on from that, would you therefore say SaaS is more imperative than IaaS or PaaS specifically for the events sector?

I think from a third-party solution perspective, most of the solutions being used are SaaS.  I don’t think event organizers want large IT teams, or want to be developing their own software.  So there’s a lot of software out there.  What they want is to consume it in any way they desire, in any location and that’s why they’re looking for software solutions available that they can just tap in, log in to, and work for their event.  We differ from that slightly in that all our systems are actually bespoke written for ourselves.

Download the full interview here!

Join Liam at the Cloud World Forum at London’s Olympia on the 24th of June for his session: Cloud as a Utility: Working Seamlessly Across Public & Private Clouds.

Don’t miss the chance to take advantage of all the knowledge and networking opportunities presented by EMEA’s only Cloud & DevOps exhibition.

Register for your FREE exhibition pass here!

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