The Cloud World Forum Latin America 2014 is fast approaching. In the run up to the event, we caught up with Agenor Leão, CIO at Natura, to get his views on the cloud computing market:

Exclusive Interview with Agenor Leão, CIO, Natura about the cloud computing market:

AGENOR LEAO1. How do you think the IT industry has changed over the last 5 years? What is the greatest challenge that the IT Director faces these days? How has Cloud Computing affected this change?

In recent years the technology industry has changed enormously since the advent of the internet and the exponential growth in mobility. Smartphones and tablets today provide the creation of large-scale connections between people and organizations, who exchange information at all times. Technological developments made it economically viable to process in real time this large amount of information, supported by cloud computing. This, in turn, expanded processing capacity and use of technology by businesses of any size and sector of activity, a reality that was restricted to owners of large data-centers. The great technological innovations of recent years came in the hands of small businesses – the famous startups – made possible by the factors set out above, making the traditional leaders of the IT industry attentive observers and sometimes, buyers of these small businesses.

Within this context, IT leaders within organizations face great challenges, focused on two main aspects:
– The first is that technology areas leave the traditional role of supporter, in which the main responsibilities were limited to the automation of processes and information generation, to a new role as a “booster” and “new business generator” for organizations;

–  The second is that the existing capacities in the market today will facilitate the use of technology by the organization, not restricting the scope to the solutions brought solely by the company’s technology area, which assumes the position of a trusted advisor and coordinates the use of technology through new paradigms, such as “software as a service”, instead of trying to control its use.

Balancing these two aspects and sustaining the business through traditional operations demand, in fact, a negotiation skill and an ability to be ahead of the market, becoming a “proposer” of solutions, instead of the traditional role of “demander” of business areas.

Obviously, the spread of cloud computing, linked to other factors exposed previously, contributes greatly to this scenario, since the flexibility, speed and scalability obtained with the use of the cloud create an environment of innovation which, in turn, makes possible the technological innovation in players previously unviable, whether in the IT industry, whether in their own companies users of technology.

It is up to the companies and, particularly, the areas of technology, to appropriate the facilities that are available to re-invent themselves, building value for your business through good opportunities created by technological innovation.

Read the full interview here.
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